brand managemt project

1. TAGLINE FOR THE BRAND
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D
DC
OL
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C
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OL
OR
STO
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R
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YOU
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IFE
L
IFE
L
IFE

2. ABOUT US
ABOUT US
is a clothing brand that lets you express yourself with colors and designs.
We like to be innovative and create contrasts in your life, give you an
experience of fashionable yet comfortable clothes so that you could get
more out of life. So choose your favorite VIBGYOR collection and become
part of the vibrant world.
is a clothing brand for adults. Vibgyor was formed in an attempt to create the
next big thing in fashion, the concept behind vibgyor is to combine shapewear
with fashion and make clothes that are comfortable and stylish. The vibgyor
line has a variety of different collections like summer collection, winter
collection and party wear collection which depends on your need, occasion or
season

3. BRAND BRIEF
Products includes clothes which are sololy
dedicated for youth and adults from the
age group of 16 to 30 years. options are
available for both genders .

4. PSYCHOGRAPHIC
social class - middle class to upper class
lifestyle - outdoor, casual wear
personality - colorful, joyful

5. DEMOGRAPHICS
CLASS
MIDDLE CLASS
UPPER CLASS
GENDER
ALL TYPE
REGION
WORLDWIDE

6. AGE GROUP
16 TO 30

11. PRICES
MENS TOP WEAR
T-SHIRT = 599-999
SHIRT = 999-1499
JACKET = 1999-4999
HODDIES = 999-1999
MENS BOTTOM WEAR
JEANS = 999-1999
SHORTS = 999-1499
TRACK PANTS = 999-1999
SOCKS =199-999

12. PRICES
WOMENS TOP WEAR
T-SHIRT = 599-999
SHIRT = 999-1499
CROP TOP = 1999-4999
HODDEIS = 999-1999
WOMENS BOTTOM WEAR
JEANS = 999-1999
SHORTS = 999-1499
CAPPREE =199-999
TRACK PANTS = 999-1999

15. from
1st march to
5th march

17. THANK YOU