1. By Laila Baderoon
fashion.style.inspiration
t
H A S H T A G
Welcome! This is a platform to keep you informed of what’s hot, trending, & new in the fashion industry.
Every now & then i’ll inject a bit of inspiration just for the fun of it, as well as some current
trade info that we can reflect on between buys, & keep an eye on what we have placed & its
relevence in the market place. Should you have any comments or feedback , please contact
me on extension #6273, or email to LBaderoon@edcon.co.za
YOU NEVER
KNOW WHO NEEDS
YOU. GOOD ENERGY
IS CONTAGIOUS.

2. miss selfridge topshop marks and spensers river island dorothy perkins
MONDAY 6.07.15
SUEDE REMASTERED #FABRICTREND
A much revived fabric for spring, suede continues for resort 15. Suede and fringe are constant companions and the
western vibe is very much alive and well. Sophisticated shift dresses, coordinated coat and trouser seerates, simple
shirts, sheath coats and fringed jean jackets are some key silhouettes. Colour palettes range from neutrals and vivid
seventies throwbacks of mustard, cinnamon, rust and chocolate to soft mid tones including rosy shades and French
blues (woolworths have utilised this colour palette)
The suede revival is important in many categories this summer including sportswear, dresses, outerwear &
accessories. It can be a hot item, and stores need to maximise sales in this important fabrication for summer 15 to
autumn/winter 16. By capitalizing on the strong 70’s mood as simple, easy pieces are appealing to consumers as a
trendy fashion key item, as well as instilling a sense of luxury in their wardrobe.
DRIVERS
The surface interest is associated with luxury, seventies inspiration for the modern woman,
fabric interest will drive fashion purchase as a perception of value add.
ACTIONS
We should maximise the suede story on the sales floor, merchandise neutral colours as well
as soft feminine tints and provide key items within each CATEGORY. (dresses/skirts) This could
be a strong fashion story for Massumi, Donnatella and Network Casual.
fashion.style.inspiration
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H A S H T A G Summer ‘15 Checklist
Suede Accessories Shoulder Exposure
Lace up Sandals
Loungewear
Tobacco Revived 70’s style
Sandy TonesGlobal Folk
Store Campaigns
Recent Editorials
Fahion Week Press
Street Style

3. fashion.style.inspiration
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H A S H T A G TUESDAY 7.07.15
WHOWOREWHAT&HOW #CELEBRITYCRUSH
Seriously crushing on the beautiful megastar Cara Delevigne. From street to
vamp and all in the seasonless monochrome trend.
Get the Look: We could use this platform by engaging directly with the customer
and use celebrity style as a platform to promote product in store. Mr Price utilises
this tool on their blog “in the fashion loop”
Trend Alert!
Have we backed ourselves
enough on the shirt dress?
Key for summer 15 -
and carries over to winter 16.
Great Massumi updated
silhouettesJ

4. fashion.style.inspiration
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H A S H T A G
TUESDAY 7.07.15
LOOKS WE LUST #THATSAWRAP
Trend Alert!2 trends in 1! High waisted belt, with an oversize wrap/poncho!
Keep warm this Winter, with an overized cchunky knit scarf or poncho wrap & stay
on top of trend! Have we missed the chunky scarf opportunity for this winter?J

5. The top 12 must have
BELTS
SUNGLASSES
HATS
GLOVES
SCARVES
THURSDAY 9.07.15
WINTER ‘16 #ACCESSORISEYOURSELF
fashion.style.inspiration
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H A S H T A G
Here’s an insight on how to dress up your accessories cupboard for Winter’16.
From hats, to belts to gloves - think chic glamour with a touch of 70’s opulance,
These trends are picked straight off the runway .
Jill Stuart
PaulSmithJosieNatori
The waist cincher
The fur trapper The beret
The knit collar
The neckerchief
the elbow glove the sports glove
The tailored belt
The chain belt
The retro square
Hermès
Louis Vuitton
Ralph Lauren Saint Laurent
Dries Van Noten
Altuzarra
The fur stole
The blanket wrap
MichaelKors
winter accessories
Louis Vuitton
Zac Posen

6. Winter ‘16 Theme Focus
Suede Geometric prints Fur & fur trims
Sheer Fabrication
Patent Leather
70’s Flared legs
Boho embroideryorange & brown
TUESDAY 7.07.15
WINTER ‘16 #70’sNOSTALGIA
fashion.style.inspiration
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H A S H T A G
Minimalism Mini Skirts Fringing
Pussy Bow blouses
Fedoras
Jumpsuits Ruffles & Frills
PonchosHigh Necks
Oversized sunglassesFringed accessoriesPendnt necklaces
Key Colours
Mood
SEVENTIES NOSTALGIA

7. EDITD

8. EDITD
fashion.style.inspiration
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H A S H T A G TUESDAY 7.07.15
SHOULDER EXPOSURE #TRENDALERT
This is a 70’s trend that has trickled trhough and is now full force in the UK and US
marketplace. Have we invested in this trend sufficiently for SUMMER 15? These
fashion-know girl will want in her summer wardrobe. Silhouettes are both dress
and peasant blouse, This trend carries over to A/W 2016.
Le Catch Vika Gazinskaya
La Cool & Chic
DRIVERS
This trend is massive, and every other retailer will be backing this trend. If the customer does not find it in our stores,
they will go elsewehere to find it.
ACTIONS
Making a statement within a 70s theme is key. Category driven sales are also part of our new strategy , so
leverage sales by influencing VM and marketing with great editorial inspiration.
Recent Editorials

9. Runway Influences
SHOULDER EXPOSURE #TRENDALERT
Runway Influences
Online Activity

10. SHOULDER EXPOSURE #TRENDALERT