Red lipstick, guns, bold titles featuring the word "MISS" in red, cleavage-baring outfits, and empowering slogans are described as visual elements that help create a brand image of sexy, sassy, and independent female characters for the target male audience in a genre involving weapons and fighting.

1. RED LIPS – This creates a sexy look as the colour red lipstick is associated with sexy, sassy, love things. This creates our brand image of sexy , sassy females. GUN – This is a main convention of our genre, weapons and fighting. This helps create our brand image by a women being independent by having a gun. TITLE FORMAT – This helps create a strong image with bold font but the ‘MISS’ in the colour red gives it that feminine sexy look. CHEST SHOWING – This creates the sexy female look for our brand image, for the male audience as they will start to connect with her as a character. SLOGAN – This creates a strong , independent image as this slogan sounds, cocky and as if whoever is saying it, is in control, so in this case our female protagonist is in control, helping our brand image come across to the audience again.