media

1. HAYDON MEDIA
Proposal
Producer(s): Jack Ahern Production Title: Music Video
Brief: to make a music video that contains typical conventions of the chosen genre, in this
case Indie.
Aim:
To create a music video to the song by the Indie artist ‘King Krule’ called ‘Easy easy’.
Description of your intentions:
The song is very short so will feature a lot of fast cuts. I wanted to keep it simple so I stuck
to having one actor throughout. The song will play as I cut from each clip of my actor as I
follow him around different streets of London. The cuts will keep in time with the lyrics
and beat of the song in order to make the video looks as professional as possible.
I will filmin a variety of different locations to keep my music video unique and original.
Target Audience:
My target audience will be of the Indie fan base as the song is an Indie song. Mostly
teenagers but can also relate to an older audience as it speaks on real life issues
throughout King Krule’s childhood up until his late teens
Similar Products:
Many of King Krules songs such as ‘Rock Bottom’ and ‘Baby Blue’.
Cosmo Pyke songs such as ‘Chronic Sunshine’.
And many more Indie songs.
The videos that have inspired me are ‘Without you’ by Spooky Black as well as all of King
Krules music videos.