The document outlines a plan for a 30 second advertisement for a lower school, with 20 seconds of speaking and 10 seconds of children shouting. It recommends using a variety of voices including a female head teacher, older student, and lower school child. The script should provide informative dates and times for open days in a serious yet fun manner, with a tour guide approach. Background music made by students in the music department would be quiet and subtle without voices. The goal is to communicate key school information and awards, why parents should consider the school, and encourage enrollment.

1. individual ideas on advert for lower school
I. length of advert
A. 30 seconds
1. 20 seconds straight talking
2. 10 seconds children shouting
II. type of voices
A. different types of voices but one main
1. head teacher
a. female voice
b. respectable
c. mature
d. older
2. older student voice
a. mature
b. sensible
c. polite
3. lower school child
a. soft quiet voice
B. group of children from all years across the school 7-11
III. type of scripting
A. informative
1. dates and timings
B. serious

2. 1. how important it is to look at different schools
C. want to make it seem like a fun place
1. group of the school children yelling something in excited voices.
D. different people taking-pretending their taking the audience on a tour
IV. message for advert
A. key school information
1. ofsted repor
2. awards
3. teaching success
B. why they should look at the school
C. key information about the open day
1. dates
2. times
3. requirements
4. location
V. bedding tracks
A. backing music
1. made by students
a. music department
(1) guitar
(2) drums
(3) piano
2. quiet
3. subtle
4. no voices just instrumental
5. not distracting
VI. what we want the advert to say
A. key information
B. why its a good school
C. encouraging messages