Uneak White's Personal Brand Exploration Presentation
Evaluation of radio advert
1. Evaluation.
1. I believethatwe have meetthe needsandexpectationsof the clientwhenproducingtheirradio
advertas we includedall subjectswantedwithinthe advertcreated.
I stuck to the 30 secondtime limitusingeachsecondvaluably
I keptand stuck to the majorityof the scripttheylikedbutchangedita little atthe end
(from20.5 seconds – 28.8seconds) to make it soundandfit the ad’sstructure better.
I improvedthe partstheyweren’ttookeenon.
I alsoincludedanupbeat,engaging,background trackto appeal to the audience inthe best
waypossible.
2. I thinkthat ouradvertis correct and the style andformis whatyou wouldtypicallyhearon
audiocommercials.Thisisbecause I;
Stuck to the average radioadvertslayoutandformbut put myown twistonit to make it
unique.
The soundis alsothe typical type of thingyou mighthearas the actors all have spoken
professionally andsoundsformal like theywere paidtorecord.
I alsofeel likesitsengagingandcatchy,especially bythe beatof the backgroundmusicas it
rememberable andupbeat
3. My advertdoesmeetlegal andethical requirementsasI;
Didn’tpresentthe company (6th
form) in a bad way by usingbadlanguage or referencesand
stuck to all ouragreements
The backgroundmusicis royaltyfree,downloadedfromaroyaltyfree YouTube channel.
We got permissionfromall voice actorsbefore recordingthem.
4. I feel thatmyadvertis a soundslike aadvertyou’dexpecttohear ona radiostation,advertising
an educational company.Ithinkthisisdue tomy musicchoice and the clarityof the voicesused
and our script.
5. I feel like ourgroupworkedwelltogetherachievingourtargetbefore the deadline.We had
manystrengths:
we respectedeachother’sideasand criticism,
workedwell inourdesignatedroles
Andtook onboard everyone’s ideastosee whatworkedthe best.
Anda fewweaknesses,aswe haddisagreementswhenitcome tothe final ideasandwere reluctant
to change what we thoughtwasbest.But each of these wasresolvedbycompromisingand
emergingideastogetherwhichproducedandevenbetteroutcome thanthe original,individual
ideas.Overall there’snothingaboutourteamworkthat I wouldchange as we all helpedeachother
whenwe got stuck,we tookon equal amountsof workand came toa greatfinal ideaa product.