2. My Audience
For my magazine I wanted to attract a Male and
Female audience between the ages of 16-24 who
listens to Indie-Pop music.
Some aspects of this would be easy for me as I
am within this age group and I do listen to this
particular music however I need to make sure I
appeal and attract other people rather than just
myself and what I like. People within the Indie-Pop
music genre may like some artists more than
others or care more about the fashion side of indie
music rather than its technology. But overall I am
trying to find an equilibrium.
3. Using Surveys
By using surveys this enabled me to gather an idea of my
audiences likes and dislikes.
I found out through my surveys that although I am trying
to attract both male and female audiences, females will
be one ones who are more likely to read my magazine-
this will helped decide on my colour schemes, language
and presentation etc.
I also discovered that my audience were also attracted to
the fashion side of music within the Indie-Pop genre such
as its influence as well as the overall appearance of the
magazine.
Being this particular age range, they all wanted
something that was completely affordable. I felt I
delivered on this by making my magazine £1.99. most
magazines out there range from £3 and upwards.
4. Hot Desking/ Focus Groups
This was important with attracting my audience as it enabled
me to produce a product that I had made and see on a
personal point of view their likes and dislikes about it. Asking
both people in my class and people elsewhere allowed a
mixed range of opinions, I was worried at first that I would
find it hard to keep up to everyone's standards and
expectations if there were to be any type of constructive
criticism. However, this wasn’t much of a problem and this
showed in my final focus group where they all appeared to
like what I had produced.
This showed proof of Blumler and Katz’ Uses and
Gratifications theory (1970) due to having members of the
audience decide that they want, this creates a product that is
seen to them as more personal as they feel they have some
influence into the making of the final product and as a result,
attracting an audience into buying the media product even
more.
5. Design
From results of my surveys and any feedback I had through time I
discovered that even though I want to attract both a male and female
audience, it will be most likely girls that will actually read it. As a result of
this my colour scheme was created as more of a feminine design. The
colours of pastel pinks and blues were my end decision. This also timed in
really well due to the Pantone Colours of the Year 2016. My audience are
into the fashion side of music therefore the result of having included the
colours of the year- it appears to be a very fashion forward magazine. An
idea which members of the Indie-Pop Genre will appeal to.
My design presents quite an unconventional magazine through the use of
my front cover not having my cover stories or any visible literature which
would attract your average reader when scanning through the magazine
shelf at the stops. This will attract my specific audience as they are
stereotypically known for wanting to be different and wanting to stand out.
By presenting my front cover the way I have will attract my audience
through having this “unique quality”.
The consistency of my product would be something that would attract my
audience due to creating (almost like a trademark) of edging off my pages
with white lines. This creates a statement piece to create something
aesthetically pleasing for my audience.
6. The meaning behind the ‘Paint’
My front cover has the image of my model looking
like paint is coming out of her mouth. I have done
this to represent her being a singer songwriter.
The paint represents the word “pouring” pout of
her mouth, therefore I have used a liquid
substance as a representation of that.
This is kind of interpretational image is something
that is popular within the Indie-Pop genre, using
artistic visuals is a good representation of the
creative side that people fond of this particular
genre are stereotypically seen to have.
7. Content
This is shown most thoroughly through my
contents page. I have made sure to use
artists/bands that are known within this music
genre. Also using technologies such as vinyl's
is a common aspect that people of this music
genre obtain. Therefore including this will
attract my audience as it is all something that
they are familiar with.
8. The magazine name
I chose to name my magazine BEATNIK due to being
an old school style of music in the 1950s. This is
something that appeals to my particular audience as
they are fond of using vintage materialistic (fashion,
music such as vinyl's etc.)
There can be some controversy with my magazine
name in relation to its contents. This is because the
appearance of the front cover wouldn’t usually be
something of the BEATNIK music era however, this is
a unconventional magazine. In my personal opinion
both visuals (the name and the image) are both
something that appeals and attracts the audience of
the Indie-Pop music genre therefore it is successful in
this particular sense.
