This document discusses impression management and self-enhancement. It is a conscious or unconscious attempt to influence how others perceive a person through controlling the information presented during social interactions. Some techniques discussed include flattery, apologies, self-descriptions, opinions, conformity, and excuses. First impressions are also discussed, noting that within 3 seconds people decide aspects like social status, politics, education, and friendliness based mostly on appearance, body language, and voice rather than what is said. The document provides advice on developing a personal brand and presentation skills to manage impressions.

1. Impression Management
& Self Enhancement

2. It is a goal-directed conscious or unconscious attempt
to influence the perceptions of other people about a
person, object or event by regulating and controlling
information in social interaction.

3. IM Techniques or Verbal Self-
Presentational Behaviors
Favors
Bantuan
Flattery
Sanjungan
Acclaiming
diakui
Apologies
memaafkan
Verbal Self-
Presentation
Self-Descriptions
Association
Opinion
Conformity
Excuse

4. within three seconds of seeing a person for
the first time we decide their:
 social status
 politics
 education
 religion
 sexuality
 friendliness / approachability

5. 55%
Appearance
& body
language
38% tone,
pitch & pace
of your voice
7% what
you say
first impressions: the
93% rule

6. 90% of the impression you give of being capable is
based on perception
– presentation of work
– presentation of self
– being seen to be ‘doing a good job’
At work….doing a good job accounts for 10% of the
impression you give

7.  Integrity
 Manners
 Personality
 Appearance
 Communication
 Thrill/Sensasi
IMPACT

9. Showing an interest in the person
Smiling
Eye contact
Agreeing
Flattery/Pujian
Ingratiation/Pengesahan

10.  Confidence : know your stuff – and know you know your stuff!! find opportunities to practice
‘presenting’ your stuff – get involved- ALWAYS be positive-NEVER be a one-track pony
 A personal brand (what do you want the world to think of you) who you are? what you are? what are
your personal / professional ethics?
 an ‘elevator pitch’
 a winning image
 transferable skills / experience
5 things you need to face the world
Don’t
 ignore him / her
 talk about the weather
 get too personal
 moan!
Do!!!
speak!
make small talk
ask open questions
 appropriate
 balanced
 professional – not powerful
 modern
 clean
 Interact
 get involved
 ask questions
 volunteer
 don’t wait to be asked
 don’t sit back

11. Impression Management Tactics

12. Peribahasa Minangkabau:
“Hiduik bajaso,mati bapusako.” hidup di dunia ini haruslah memberikan
pelayanan kepada orang lain, meninggalkan karya, dan berfaedah
Ajaran Jawa, “Darbe kawruh ora ditangkareke, bareng mati tanpa tilas.”—
mempunyai pengetahuan, jika tidak dikembangkan dan diamalkan,
setelah meninggal tiada bekas
Falsafah hidup Minangkabau yang lain, “Gajah mati maninggalkan
gadieng.Harimau mati maninggalkan balang. Manusia mati
maninggalkan namo.”
Pepatah Kei, Maluku, mengatakan: “Entub fo tom, ne endir fo tad,”—
tinggal sebagai cerita, berdiri sebagai sejarah

13. Personal
Brand
Equity
Personal
Quality
Emotional
Capital
Intellectual
Capital
Spiritual
Capital
Price / Proud
Trust &
Credible
Honest
Promise
Servicebility
Diffrentiation
Financial
Capital
Initiative
Emphatic
Mental Learning
Smart
Talkative