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IT Shades
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I-Bytes
Hospitality
July Edition 2020
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About Us
Who We are Aim of this I-Byte Reasons to talk to us
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of latest data points and publicly
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Hospitality Industry. We are very
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Sponsoring Companies for this Edition
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Table of Contents
1. Solution Updates..................................................................................................................................................1
2. Partnership Ecosystem Updates........................................................................................................................2
3. Miscellaneous Updates.......................................................................................................................................8
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Solutions Updates
Hospitality Industry
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Solution Updates
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Aramark (USA) & Jefferson Health Launch EverSafe™ OS Mobile App
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1
Solution Description
Aramark, a global leader in food, facilities management, and uniforms, and Jefferson Health, a leading expert in public health, announced the launch of EverSafe™ OS,
a workplace safety digital product that offers a suite of simple, streamlined tools and resources for businesses and organizations, to empower employees and customers
with confidence in their safety.This proprietary web-based service and mobile app, available in both the Android and Apple stores, is designed for small- and
medium-sized businesses, such as restaurants and retailers, where reopening safely is a critical concern and additional guidance to do so is needed.
EverSafe OS provides businesses and organizations with:
• Trusted Information: Supplies data and recommendations from industry leaders that is responsive to evolving conditions and current guidelines
• Timely & Clear Decision Making: Eliminates the need to navigate through frequently changing, often complex information and supports sound, productive decisions
• Effective & Sustainable Execution: Provides critical operational and communication tools in a clear, user-friendly format to simplify safe reopening and drive the right
behaviors
EverSafe OS utilizes Aramark’s recently introduced EverSafe platform that supports the safe reopening and sustainable management of client locations around the world.
Developed in partnership with Jefferson Health, and in accordance with recommendations from the Centers for Disease Control and Prevention and the World Health
Organization, EverSafe embodies Aramark’s long-standing commitment to safety and deep operational expertise across the Company.
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Partner Ecosystem
Updates Hospitality Industry
Partner Ecosystem Updates
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GEG (Hong Kong) Holds Various Training and Workshops to Promote Responsible
Gaming
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2
Galaxy Entertainment Group has been working closely with different community stakeholders in organizing different training programs and activities to
promote responsible gaming. Recently, GEG held a series of GEG Responsible Gaming Program Workshops, Responsible Gaming Committee Training and
Building Positive Family Relationships Workshop to deepen team members’ responsible gaming awareness. Launching the GEG Responsible Gaming
Program Workshop in June, GEG plans to hold over 50 sessions and train more than 5,000 team members by the end of August, which will result in a total
of 40,000 training hours. Especially designed for GEG’s frontline gaming team members, the workshop comprises of professional knowledge sharing and
interactive games. Aimed at training up the participants, the workshop provides them with better insight and guidance on identifying and handling problem
gambling behaviors. A number of GEG executives have also attended the different sessions to express their support for the team members. Since the
establishment of the Responsible Gaming Team in 2008, GEG has regularly organized roadshows, training, workshops, and quizzes to instill correct gaming
attitude among its team members. These activities have attracted the participation of over 66,000 team members over the years. Meanwhile, GEG regularly
reminds team members and their families to gamble rationally and in moderation during festive occasions. Furthermore, counselling services are also made
available to team members and their families. Moving forward, GEG will continue to work with different community stakeholders to fulfill its corporate
social responsibility and to promote responsible gaming.
Description
Partner Ecosystem Updates
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GEG (Hong Kong) and SCG Signs Safety Charter to Promote Occupational Safety
and Health Awareness
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3
Galaxy Entertainment Group proactively supports the Macau SAR Government’s policies on occupational safety and health and actively promotes safety
awareness at all its properties and construction sites. GEG and Shanghai Construction Group Limited, a main contractor for GEG’s new development in Cotai,
recently signed a Safety Charter formalizing both companies’ commitment to creating a safer work environment. Director of the Macau Labor Affairs Bureau,
attended the signing ceremony.The Safety Charter defines practices and values which underpin occupational health and safety, with the objective of continually
optimizing safety measures. In addition, the charter defines all stakeholders’ commitment to maintaining open communications on safety and maintaining a safe
workplace. GEG has been supporting the different OSH promotion activities held by SCG in order to constantly enhance the safety of work environments and build
a strong safety culture. GEG will work proactively with SCG and its sub-contractors to fulfil the spirit and social responsibilities of the charter.GEG values its team
members as one of its most important assets and continually strives to provide a safe and comfortable workplace for all its team members. Under the witness of
DSAL representatives, GEG’s flagship properties Galaxy Macau™ and StarWorld Hotel signed the Occupational Safety and Health Charter in 2015 and 2018,
respectively. In addition, GEG has rolled out the DSAL Workplace Safety Training Program, with the aim of having all of its team members complete the Program
by 2021. In the meantime, GEG’s Occupational Safety and Health Committee has implemented a long list of safety measures to protect the health and wellbeing
of each and every team member. Among these measures is a system that proactively encourages team members to report potential hazards before problems arise.
Description
Partner Ecosystem Updates
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GEG (Hong Kong) Delivers Emergency Preparedness Talk to the Elderly with Various Government
Departments and GEG Volunteers Distribute “Family Care” Kits to the Homes of the Elderly
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4
Galaxy Entertainment Group joined forces with the Public Security Police Force, the Social Welfare Bureau, and the Meteorological and
Geophysical Bureau of the Macau Special Administrative Government, and Peng On Tung Tele-Assistance Service Center of Macauin raising
awareness for disaster preparedness by organizing an “Emergency Preparedness Talk” on how to evacuate from low-lying areas during major
storms and typhoons for more than 60 Peng On Tung users and GEG Volunteers. Following the workshop, GEG arranged volunteers to visit the
homes of the participating elderly and delivered disaster preparedness “Family Care” kits and other household supplies.Throughout the years,
GEG has been proactively fulfilling its corporate social responsibilities by organizing different volunteering activities and taking part in a wide
range of community events. This year marked the 9th consecutive year that GEG had arranged volunteers to visit the elderly users of Peng On Tung
tele-assistance services. Previously, GEG volunteers delivered festive gifts, anti-pandemic supplies and disaster prevention materials to the elderly.
Besides, GEG also became the first integrated resort operator to support Peng On Tung’s Outdoor Assistance Services by making a commitment
to sponsor those in need of this service, free access to it for three years. As a responsible corporation, GEG will continue to support and contribute
to different social causes, encourage volunteerism, offer help to society’s minorities and promote mutual help and social harmony.
Description
Partner Ecosystem Updates
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GEG (Hong Kong) and Sheng Kung Hui Hold “Smile behind the Mask” Online Photo
Sharing
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5
Galaxy Entertainment Group has worked closely with numerous local social service associations to encourage a caring culture in the community. Recently, GEG title
sponsored the Sheng Kung Hui Macau Social Services Coordination Office in organizing the “GEG Presents: International Children’s Day ‘Smile behind the Mask’
Photo Sharing” event. By inviting residents to submit photos of their masked faces and smiles on social media, the event succeeded in spreading positivity to the
community and was well-received with nearly 400 entries.To encourage residents to participate and cheer for the pandemic saddened community with their smiles, a
lucky draw was set up. Sponsored by GEG, the prizes include hotel accommodations, food & beverage, shopping vouchers and movies tickets for use at GEG’s
properties. Moreover, a total of 5,000 pieces of children’s masks were awarded (i.e. 50 pieces each) to the first 100 participants with successful submitted entries. The
event was concluded with an award ceremony. Mr. Lee Kwok Hoo, Service Director of SKH, Mr. Posso Ip, Service Coordinator of SKH, and Ms. Catherine Iu, Assistant
Vice President of Corporate and Community Relations of Public Relations of GEG, presented prizes to the winners. Members from the GEG Volunteer Team also joined
to help distribute the children’s masks to the winners and encourage participants to continue to uphold the preventive measures and stand together to defeat the
pandemic.GEG is fully committed to making positive contribution to support people and children in need. Earlier, GEG and SKH had co-launched a home exercise
equipment subsidy scheme that supported around 150 local families, including those with SEN children, on the set-up of a workout environment so that they can remain
physically active amid COVID-19. In addition, GEG had launched a subsidy scheme to assist local kindergartens and primary schools in carrying out necessary infection
prevention measures, and provide a subsidy to families whose children registered at Macau’s non-government subsidized nurseries.
Description
Partner Ecosystem Updates
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McDonald’s USA to be Founding Partner of iHeartMedia’s “Black Information
Network”
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6
McDonald’s USA announced its role in helping to establish BIN: Black Information Network, the first 24/7 national and local news radio service dedicated to reporting
news from the Black voice. As the exclusive quick-service restaurant partner, McDonald’s and its franchisees’ support will help iHeartMedia, through BIN, further its
mission to provide an information source and access to the Black perspective in order to help foster communication, accountability and a deeper understanding of the
community.BIN was created to meet the needs of Black listeners looking for news focused on the Black community. The content on BIN will be 100 percent news driven
by the headlines and important stories of the day. Daily segments will focus on top stories, traffic & weather, national and local headlines, ‘feature’ and money news. By
leveraging the resources, assets and financial support of iHeartMedia, BIN will be able to reach 93 percent of Black Americans.Through McDonald’s Black & Positively
Golden movement, this is the company’s most recent action to demonstrate its ongoing commitment to uplifting the Black community through empowerment, education
and entrepreneurship. Recently, the company launched a $500,000 Black & Positively Golden Scholarship Fund to help students from Historically Black Colleges and
Universities return to school this fall amidst the COVID-19 crisis. McDonald’s has also recently made contributions to support the important work of the NAACP and
National Urban League to eradicate racism and social injustice. And just this past weekend, the company gave away most of its previously-purchased BET Awards ad
space to amplify Black voices by providing a national stage for 13 members of the Black community to share messages of education, activism, art, entertainment, and
more. During the 20th anniversary BET Awards broadcast, McDonald’s also announced a donation to Boys & Girls Clubs of America to help inspire the next generation
of dreamers.
Description
Partner Ecosystem Updates
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Denver Broncos (USA) and Betmgm Agree to Multi-Year Sports Betting Partnership
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7
The Denver Broncos and BetMGM, a market-leading sports betting and gaming platform from ROAR Digital, LLC – the joint venture between MGM Resorts
International and GVC Holdings announced that they have entered into a multi-year agreement.As an official sports betting partner of the Broncos, BetMGM and
MGM Resorts will provide premium fan experiences, including a new BetMGM Lounge at Empower Field at Mile High Stadium, VIP travel packages, and
benefits through MGM Resorts’ loyalty program, M life Rewards. The strategic partnership also includes a free-to-play mobile game, digital marketing assets, and
in-stadium promotions and signage.The BetMGM Lounge, located on the Level 1 concourse adjacent to Gate 4 and outside Section 111/112, will allow fans 21
years of age and older access to a full-service premium bar, a luxury lounge, live odds and assistance with BetMGM’s mobile app. Additional in-stadium
promotions, highlighted by BetMGM’s season-long First Possession Payoff, will be announced at a later date.The free-to-play game will be available to Broncos
fans directly on The Bronco’s official mobile app. The game will offer eligible fans the opportunity to test their sports prediction skills and win MGM Resorts
prizes, including trips to MGM Resorts properties nationwide.BetMGM recently launched in Colorado in partnership with the Midnight Rose Hotel and Casino.
The BetMGM mobile app is available for download in Colorado on both iOS and Android. New customers to the BetMGM Colorado app will receive $100 in free
bonus credit when placing a first bet of $10 or more on any Denver Broncos Game or Broncos future wager using bonus code BRONCOS at registration. For more
information, follow @BetMGM on Twitter.
Description
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Miscellaneous
Updates Hospitality Industry
Miscellaneous Updates
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McDonald’s USA Launches $500,000 Scholarship Fund to Help HBCU Students
Return to School Amidst COVID-19 Crisis
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8
McDonald’s USA announced the launch of its $500,000 Black & Positively Golden® Scholarship Fund to help students attending Historically Black
Colleges and Universities continue their education this fall, despite impacts of COVID-19. Facilitated by Thurgood Marshall College Fund, scholarships will
be distributed for the 2020-2021 academic year. The announcement comes in conjunction with the launch of the 2020 ESSENCE Festival of Culture:
Unstoppable Virtual Experience, in which McDonald’s officially kicks off its partnership with the ESSENCE Girls United HBCU initiative.According to
TMCF, supporting HBCUs is increasingly paramount. These institutions face challenges of supporting a large percentage of low-income students, while
managing unexpected costs related to shifting to an online education infrastructure.Commemorating a 20-year partnership with the ESSENCE Festival of
Culture: Unstoppable Virtual Experience, McDonald’s is also embarking on a collaboration with the ESSENCE Girls United HBCU initiative, powered by
Black & Positively Golden. The multi-week program kicks off this fall with inspiring virtual events for student entrepreneurs. Through this program,
McDonald’s will also award seed capital and exclusive mentoring opportunities to select participants.These initiatives are natural extensions of the
company’s longstanding commitment to advancing education, as previously demonstrated through its partnership with TMCF and its Archways to
Opportunity program, which has increased education access to over 55,000 and awarded more than $100M in tuition assistance for restaurant employees.
Description
Miscellaneous Updates
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Whitbread (UK) restarts construction in Scotland
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9
Whitbread, the owner of the Premier Inn and hub by Premier Inn hotel brands, is reopening its construction sites in Edinburgh, Glasgow, Hamilton
and Thurso this week as the business focuses on safely continuing building work on its pipeline of new hotels in Scotland.The sites under
construction, which account for £55m of investment by Whitbread and its development partners, include a new super-sized 249-bedroom hotel in
Glasgow’s St Enoch Square, a 136-bed hotel on Edinburgh’s world-famous Princes Street and Premier Inn’s most northerly hotel in Thurso in the
Scottish Highlands.More than 190 new permanent jobs are expected to be created at the four hotels when they open their doors to guests during
this financial year – with the recruitment process at each hotel starting approximately three months ahead of a new site opening.In line with the
Scottish Government’s phased plan out of lockdown, Whitbread’s development team has put in place additional on-site measures to protect
workers and the general public and ensure social distancing. With the Scottish Government confirming on 18th June that construction sites can
return to ‘steady sate operations’ with appropriate measures in place, Whitbread is finalizing the plans for a phased restart at each site.Whitbread
is planning to open the four Scottish hotels this financial year. Earlier this month, the business announced that it was restarting work on 35
construction sites in England and Wales in line with public health and industry guidance.
Description
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I-Bytes Hospitality Industry

  • 1. IT Shades Engage & Enable I-Bytes Hospitality July Edition 2020 Email us - solutions@itshades.com Website : www.itshades.com
  • 2. IT Shades Engage & Enable For any queries, Please write to marketing@itshades.com About Us Who We are Aim of this I-Byte Reasons to talk to us ITShades.com has been founded with singular aim of engaging and enabling the best and brightest of businesses, professionals and students with opportunities, learnings, best practices, collaboration and innovation from IT industry. This document brings together a set of latest data points and publicly available information relevant for Hospitality Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely. 1. Publishing of your company’s solutions/ announcements in this document. 2. Subscribe to this and other periodic publications i.e. I-Bytes, Solution Letters from ITShades.com. 3. For placement of your company's click-able logo and advertisements. 4. Feedback for us to improve the content and format of these periodic publications.
  • 3. IT Shades Engage & Enable Feel free to contact us at marketing@itshades.com for any queries Sponsoring Companies for this Edition LOGO 1 LOGO 2 LOGO 3 LOGO 4 LOGO 5
  • 4. IT Shades Engage & Enable For any queries, Please write to marketing@itshades.com Table of Contents 1. Solution Updates..................................................................................................................................................1 2. Partnership Ecosystem Updates........................................................................................................................2 3. Miscellaneous Updates.......................................................................................................................................8
  • 5. IT Shades Engage & Enable For any queries, Please write to marketing@itshades.com Solutions Updates Hospitality Industry
  • 6. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nib Solution Updates IT Shades Engage & Enable Aramark (USA) & Jefferson Health Launch EverSafe™ OS Mobile App For any queries, Please write to marketing@itshades.com 1 Solution Description Aramark, a global leader in food, facilities management, and uniforms, and Jefferson Health, a leading expert in public health, announced the launch of EverSafe™ OS, a workplace safety digital product that offers a suite of simple, streamlined tools and resources for businesses and organizations, to empower employees and customers with confidence in their safety.This proprietary web-based service and mobile app, available in both the Android and Apple stores, is designed for small- and medium-sized businesses, such as restaurants and retailers, where reopening safely is a critical concern and additional guidance to do so is needed. EverSafe OS provides businesses and organizations with: • Trusted Information: Supplies data and recommendations from industry leaders that is responsive to evolving conditions and current guidelines • Timely & Clear Decision Making: Eliminates the need to navigate through frequently changing, often complex information and supports sound, productive decisions • Effective & Sustainable Execution: Provides critical operational and communication tools in a clear, user-friendly format to simplify safe reopening and drive the right behaviors EverSafe OS utilizes Aramark’s recently introduced EverSafe platform that supports the safe reopening and sustainable management of client locations around the world. Developed in partnership with Jefferson Health, and in accordance with recommendations from the Centers for Disease Control and Prevention and the World Health Organization, EverSafe embodies Aramark’s long-standing commitment to safety and deep operational expertise across the Company.
  • 7. IT Shades Engage & Enable For any queries, Please write to marketing@itshades.com Partner Ecosystem Updates Hospitality Industry
  • 8. Partner Ecosystem Updates IT Shades Engage & Enable GEG (Hong Kong) Holds Various Training and Workshops to Promote Responsible Gaming For any queries, Please write to marketing@itshades.com 2 Galaxy Entertainment Group has been working closely with different community stakeholders in organizing different training programs and activities to promote responsible gaming. Recently, GEG held a series of GEG Responsible Gaming Program Workshops, Responsible Gaming Committee Training and Building Positive Family Relationships Workshop to deepen team members’ responsible gaming awareness. Launching the GEG Responsible Gaming Program Workshop in June, GEG plans to hold over 50 sessions and train more than 5,000 team members by the end of August, which will result in a total of 40,000 training hours. Especially designed for GEG’s frontline gaming team members, the workshop comprises of professional knowledge sharing and interactive games. Aimed at training up the participants, the workshop provides them with better insight and guidance on identifying and handling problem gambling behaviors. A number of GEG executives have also attended the different sessions to express their support for the team members. Since the establishment of the Responsible Gaming Team in 2008, GEG has regularly organized roadshows, training, workshops, and quizzes to instill correct gaming attitude among its team members. These activities have attracted the participation of over 66,000 team members over the years. Meanwhile, GEG regularly reminds team members and their families to gamble rationally and in moderation during festive occasions. Furthermore, counselling services are also made available to team members and their families. Moving forward, GEG will continue to work with different community stakeholders to fulfill its corporate social responsibility and to promote responsible gaming. Description
  • 9. Partner Ecosystem Updates IT Shades Engage & Enable GEG (Hong Kong) and SCG Signs Safety Charter to Promote Occupational Safety and Health Awareness For any queries, Please write to marketing@itshades.com 3 Galaxy Entertainment Group proactively supports the Macau SAR Government’s policies on occupational safety and health and actively promotes safety awareness at all its properties and construction sites. GEG and Shanghai Construction Group Limited, a main contractor for GEG’s new development in Cotai, recently signed a Safety Charter formalizing both companies’ commitment to creating a safer work environment. Director of the Macau Labor Affairs Bureau, attended the signing ceremony.The Safety Charter defines practices and values which underpin occupational health and safety, with the objective of continually optimizing safety measures. In addition, the charter defines all stakeholders’ commitment to maintaining open communications on safety and maintaining a safe workplace. GEG has been supporting the different OSH promotion activities held by SCG in order to constantly enhance the safety of work environments and build a strong safety culture. GEG will work proactively with SCG and its sub-contractors to fulfil the spirit and social responsibilities of the charter.GEG values its team members as one of its most important assets and continually strives to provide a safe and comfortable workplace for all its team members. Under the witness of DSAL representatives, GEG’s flagship properties Galaxy Macau™ and StarWorld Hotel signed the Occupational Safety and Health Charter in 2015 and 2018, respectively. In addition, GEG has rolled out the DSAL Workplace Safety Training Program, with the aim of having all of its team members complete the Program by 2021. In the meantime, GEG’s Occupational Safety and Health Committee has implemented a long list of safety measures to protect the health and wellbeing of each and every team member. Among these measures is a system that proactively encourages team members to report potential hazards before problems arise. Description
  • 10. Partner Ecosystem Updates IT Shades Engage & Enable GEG (Hong Kong) Delivers Emergency Preparedness Talk to the Elderly with Various Government Departments and GEG Volunteers Distribute “Family Care” Kits to the Homes of the Elderly For any queries, Please write to marketing@itshades.com 4 Galaxy Entertainment Group joined forces with the Public Security Police Force, the Social Welfare Bureau, and the Meteorological and Geophysical Bureau of the Macau Special Administrative Government, and Peng On Tung Tele-Assistance Service Center of Macauin raising awareness for disaster preparedness by organizing an “Emergency Preparedness Talk” on how to evacuate from low-lying areas during major storms and typhoons for more than 60 Peng On Tung users and GEG Volunteers. Following the workshop, GEG arranged volunteers to visit the homes of the participating elderly and delivered disaster preparedness “Family Care” kits and other household supplies.Throughout the years, GEG has been proactively fulfilling its corporate social responsibilities by organizing different volunteering activities and taking part in a wide range of community events. This year marked the 9th consecutive year that GEG had arranged volunteers to visit the elderly users of Peng On Tung tele-assistance services. Previously, GEG volunteers delivered festive gifts, anti-pandemic supplies and disaster prevention materials to the elderly. Besides, GEG also became the first integrated resort operator to support Peng On Tung’s Outdoor Assistance Services by making a commitment to sponsor those in need of this service, free access to it for three years. As a responsible corporation, GEG will continue to support and contribute to different social causes, encourage volunteerism, offer help to society’s minorities and promote mutual help and social harmony. Description
  • 11. Partner Ecosystem Updates IT Shades Engage & Enable GEG (Hong Kong) and Sheng Kung Hui Hold “Smile behind the Mask” Online Photo Sharing For any queries, Please write to marketing@itshades.com 5 Galaxy Entertainment Group has worked closely with numerous local social service associations to encourage a caring culture in the community. Recently, GEG title sponsored the Sheng Kung Hui Macau Social Services Coordination Office in organizing the “GEG Presents: International Children’s Day ‘Smile behind the Mask’ Photo Sharing” event. By inviting residents to submit photos of their masked faces and smiles on social media, the event succeeded in spreading positivity to the community and was well-received with nearly 400 entries.To encourage residents to participate and cheer for the pandemic saddened community with their smiles, a lucky draw was set up. Sponsored by GEG, the prizes include hotel accommodations, food & beverage, shopping vouchers and movies tickets for use at GEG’s properties. Moreover, a total of 5,000 pieces of children’s masks were awarded (i.e. 50 pieces each) to the first 100 participants with successful submitted entries. The event was concluded with an award ceremony. Mr. Lee Kwok Hoo, Service Director of SKH, Mr. Posso Ip, Service Coordinator of SKH, and Ms. Catherine Iu, Assistant Vice President of Corporate and Community Relations of Public Relations of GEG, presented prizes to the winners. Members from the GEG Volunteer Team also joined to help distribute the children’s masks to the winners and encourage participants to continue to uphold the preventive measures and stand together to defeat the pandemic.GEG is fully committed to making positive contribution to support people and children in need. Earlier, GEG and SKH had co-launched a home exercise equipment subsidy scheme that supported around 150 local families, including those with SEN children, on the set-up of a workout environment so that they can remain physically active amid COVID-19. In addition, GEG had launched a subsidy scheme to assist local kindergartens and primary schools in carrying out necessary infection prevention measures, and provide a subsidy to families whose children registered at Macau’s non-government subsidized nurseries. Description
  • 12. Partner Ecosystem Updates IT Shades Engage & Enable McDonald’s USA to be Founding Partner of iHeartMedia’s “Black Information Network” For any queries, Please write to marketing@itshades.com 6 McDonald’s USA announced its role in helping to establish BIN: Black Information Network, the first 24/7 national and local news radio service dedicated to reporting news from the Black voice. As the exclusive quick-service restaurant partner, McDonald’s and its franchisees’ support will help iHeartMedia, through BIN, further its mission to provide an information source and access to the Black perspective in order to help foster communication, accountability and a deeper understanding of the community.BIN was created to meet the needs of Black listeners looking for news focused on the Black community. The content on BIN will be 100 percent news driven by the headlines and important stories of the day. Daily segments will focus on top stories, traffic & weather, national and local headlines, ‘feature’ and money news. By leveraging the resources, assets and financial support of iHeartMedia, BIN will be able to reach 93 percent of Black Americans.Through McDonald’s Black & Positively Golden movement, this is the company’s most recent action to demonstrate its ongoing commitment to uplifting the Black community through empowerment, education and entrepreneurship. Recently, the company launched a $500,000 Black & Positively Golden Scholarship Fund to help students from Historically Black Colleges and Universities return to school this fall amidst the COVID-19 crisis. McDonald’s has also recently made contributions to support the important work of the NAACP and National Urban League to eradicate racism and social injustice. And just this past weekend, the company gave away most of its previously-purchased BET Awards ad space to amplify Black voices by providing a national stage for 13 members of the Black community to share messages of education, activism, art, entertainment, and more. During the 20th anniversary BET Awards broadcast, McDonald’s also announced a donation to Boys & Girls Clubs of America to help inspire the next generation of dreamers. Description
  • 13. Partner Ecosystem Updates IT Shades Engage & Enable Denver Broncos (USA) and Betmgm Agree to Multi-Year Sports Betting Partnership For any queries, Please write to marketing@itshades.com 7 The Denver Broncos and BetMGM, a market-leading sports betting and gaming platform from ROAR Digital, LLC – the joint venture between MGM Resorts International and GVC Holdings announced that they have entered into a multi-year agreement.As an official sports betting partner of the Broncos, BetMGM and MGM Resorts will provide premium fan experiences, including a new BetMGM Lounge at Empower Field at Mile High Stadium, VIP travel packages, and benefits through MGM Resorts’ loyalty program, M life Rewards. The strategic partnership also includes a free-to-play mobile game, digital marketing assets, and in-stadium promotions and signage.The BetMGM Lounge, located on the Level 1 concourse adjacent to Gate 4 and outside Section 111/112, will allow fans 21 years of age and older access to a full-service premium bar, a luxury lounge, live odds and assistance with BetMGM’s mobile app. Additional in-stadium promotions, highlighted by BetMGM’s season-long First Possession Payoff, will be announced at a later date.The free-to-play game will be available to Broncos fans directly on The Bronco’s official mobile app. The game will offer eligible fans the opportunity to test their sports prediction skills and win MGM Resorts prizes, including trips to MGM Resorts properties nationwide.BetMGM recently launched in Colorado in partnership with the Midnight Rose Hotel and Casino. The BetMGM mobile app is available for download in Colorado on both iOS and Android. New customers to the BetMGM Colorado app will receive $100 in free bonus credit when placing a first bet of $10 or more on any Denver Broncos Game or Broncos future wager using bonus code BRONCOS at registration. For more information, follow @BetMGM on Twitter. Description
  • 14. IT Shades Engage & Enable For any queries, Please write to marketing@itshades.com Miscellaneous Updates Hospitality Industry
  • 15. Miscellaneous Updates IT Shades Engage & Enable McDonald’s USA Launches $500,000 Scholarship Fund to Help HBCU Students Return to School Amidst COVID-19 Crisis For any queries, Please write to marketing@itshades.com 8 McDonald’s USA announced the launch of its $500,000 Black & Positively Golden® Scholarship Fund to help students attending Historically Black Colleges and Universities continue their education this fall, despite impacts of COVID-19. Facilitated by Thurgood Marshall College Fund, scholarships will be distributed for the 2020-2021 academic year. The announcement comes in conjunction with the launch of the 2020 ESSENCE Festival of Culture: Unstoppable Virtual Experience, in which McDonald’s officially kicks off its partnership with the ESSENCE Girls United HBCU initiative.According to TMCF, supporting HBCUs is increasingly paramount. These institutions face challenges of supporting a large percentage of low-income students, while managing unexpected costs related to shifting to an online education infrastructure.Commemorating a 20-year partnership with the ESSENCE Festival of Culture: Unstoppable Virtual Experience, McDonald’s is also embarking on a collaboration with the ESSENCE Girls United HBCU initiative, powered by Black & Positively Golden. The multi-week program kicks off this fall with inspiring virtual events for student entrepreneurs. Through this program, McDonald’s will also award seed capital and exclusive mentoring opportunities to select participants.These initiatives are natural extensions of the company’s longstanding commitment to advancing education, as previously demonstrated through its partnership with TMCF and its Archways to Opportunity program, which has increased education access to over 55,000 and awarded more than $100M in tuition assistance for restaurant employees. Description
  • 16. Miscellaneous Updates IT Shades Engage & Enable Whitbread (UK) restarts construction in Scotland For any queries, Please write to marketing@itshades.com 9 Whitbread, the owner of the Premier Inn and hub by Premier Inn hotel brands, is reopening its construction sites in Edinburgh, Glasgow, Hamilton and Thurso this week as the business focuses on safely continuing building work on its pipeline of new hotels in Scotland.The sites under construction, which account for £55m of investment by Whitbread and its development partners, include a new super-sized 249-bedroom hotel in Glasgow’s St Enoch Square, a 136-bed hotel on Edinburgh’s world-famous Princes Street and Premier Inn’s most northerly hotel in Thurso in the Scottish Highlands.More than 190 new permanent jobs are expected to be created at the four hotels when they open their doors to guests during this financial year – with the recruitment process at each hotel starting approximately three months ahead of a new site opening.In line with the Scottish Government’s phased plan out of lockdown, Whitbread’s development team has put in place additional on-site measures to protect workers and the general public and ensure social distancing. With the Scottish Government confirming on 18th June that construction sites can return to ‘steady sate operations’ with appropriate measures in place, Whitbread is finalizing the plans for a phased restart at each site.Whitbread is planning to open the four Scottish hotels this financial year. Earlier this month, the business announced that it was restarting work on 35 construction sites in England and Wales in line with public health and industry guidance. Description
  • 17. IT Shades Engage & Enable Feel free to contact us at marketing@itshades.com for any queries Follow us on social media by clickling below: www.twitter.com/it_shades www.twitter.com/it_shades www.twitter.com/it_shades www.twitter.com/it_shades www.twitter.com/it_shades www.twitter.com/it_shades www.twitter.com/it_shades www.twitter.com/it_shades www.twitter.com/it_shades w w w . y o u t u b e . c o m / c h a n n e l / U C m f V P K O Q 2 I M E Q Q W 2 5 P 4 - I h Q w w w . y o u t u b e . c o m / c h a n n e l / U C m f V P K O Q 2 I M E Q Q W 2 5 P 4 - I h Q w w w . y o u t u b e . c o m / c h a n n e l / U C m f V P K O Q 2 I M E Q Q W 2 5 P 4 - I h Q w w w . y o u t u b e . c o m / c h a n n e l / U C m f V P K O Q 2 I M E Q Q W 2 5 P 4 - I h Q w w w . y o u t u b e . c o m / c h a n n e l / U C m f V P K O Q 2 I M E Q Q W 2 5 P 4 - I h Q w w w . y o u t u b e . c o m / c h a n n e l / U C m f V P K O Q 2 I M E Q Q W 2 5 P 4 - I h Q w w w . y o u t u b e . c o m / c h a n n e l / U C m f V P K O Q 2 I M E Q Q W 2 5 P 4 - 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