Recommendation</li></li></ul><li>Introduction About Insurance<br /> Insurance is defined as the equitable transfer of the risk of a loss, from one entity to another, in exchange for a premium, and can be thought of as a guaranteed and known small loss to prevent a large, possibly devastating loss.<br />
Introduction of AEGON RELIGARE LIFE INSURANCE <br />AEGON Religare life insurance is the joint venture of three companies.<br />-AEGON , one of the largest insurance and pension group.<br /> -Religare, one of the India leading integrate financial services group.<br /> -Bennett & Coleman & Company, India largest media house.<br /><ul><li>Products</li></li></ul><li>Who is Business Manager?<br />Business manager is a person who manages the work of others in order to run a business efficiently. He or she should have working smarts of the following areas, and may be a specialist in one or more: sales, marketing, and public relations.<br />
Role Of Business Manager<br /><ul><li>Recruitment of quality Advisor
Production</li></li></ul><li>What is an Advisor??<br /><ul><li> An insurance advisor/agent can play the part of the direct link between the insurance company and the insurance seeker i.e. you. He is the one who can help you select the right policy i.e. one which can help you fulfill your insurance needs. But for this, it is important that you connect with an expert and qualified insurance advisor/agent.</li></li></ul><li>What qualities should be in an Advisor??<br /><ul><li>Self confidence.
Listening skills.</li></li></ul><li>Role of an Advisor<br />Make a List of the people he/she know<br />Analyze need/ Problem<br />Design the present solution<br />Help customer to decide & documentation <br />Take refernces of friends, family & colleges<br />
Why people become an Advisor?<br /><ul><li>Unlimited income potential
IRDA exam</li></li></ul><li> Prospecting<br /><ul><li> Prospecting is collecting names and personal details of potential buyers who can be contacted for sales appointments.
Prospecting is listing their names and personal details systematically in a register or record base.</li></ul> <br /><ul><li> Prospecting is preparing written records of all such persons who can be potential/prospective buyers. </li></li></ul><li> Tele calling script<br />Greet & Confirm:<br /> Am I speaking to Mr./Ms. __________? Good ___________(morning / afternoon / evening)<br />Introduce yourself & take permission to proceed:<br /> I am Avinash Kumar, a Business Manager with AEGON Religare Life Insurance Company. Is this the right time to speak to you?<br />Interest Benefit Statement:<br /> Insurance is one of the fastest growing industries. AEGON Religare is a new entrant in this industry promoted by 3 strong partners: AEGON, Religare and Bennett and Coleman (Times Of India Group). <br />
Purpose of Call<br /> We are looking at potential people like you who can join this business. Mr. Mathur strongly recommended your name and suggested that I should discuss this business proposition with you. <br /> Confirm time, date & place of COP<br /> Will Tuesday 11am be convenient for a meeting or Monday 4pm be better?<br /> Acknowledge & Close<br /> Thank you. I will see you at _____ on _____.<br />
Screening<br /><ul><li>In the screening check the mental ability, qualification, character ,past work experience and social network of the prospects.
Select the prospect of Q-score Basis.</li></li></ul><li> Training & Development<br /><ul><li>Provide 100 hour training to prospect.50 hr. training Mandatory according to IRDA
Passing marks is 25 out of 50</li></li></ul><li> RESEARCH METHODOLOGY<br />Research comprise defining and redefining problems, formulating hypothesis or suggested solutions; collecting, organizing and evaluating data; making deductions and reaching conclusions; and at last carefully testing the conclusions to determine whether they fit the formulating Hypothesis.In short, the search for Knowledge through Objective and Systematic method of finding solutions to a problem is Research.<br /> <br />
Research topic<br /> <br /> “Brand awareness and consumer perception about AEGON Religare Life Insurance Company”<br /> <br />
Research objectives<br /> 1.To study the tastes, preferences, and buying behavior in urban area consumers in case of ARLIC<br />2.To analyze buying behavior of Middle Class People segment of consumers.<br />3.To create awareness about ARLIC in urban Area people.<br /> <br />
Descriptive Research<br /><ul><li>Descriptive research includes Surveys and fact-finding enquiries of different kinds. The main characteristic of this method is that the researcher has no control over the variables; he can only report what has happened or what is happening.</li></ul> <br /> <br /> <br />
1. Sample size<br /> -Consumers of life insurance, 50 nos<br />2. TIME FRAME<br /> I conducted my survey for 6weeks from 25th may to 14th august<br />3 . SAMPLING TECHNIQUE<br /> Connivance Sampling<br /> <br />
Are you an agent of any of the insurance company?<br />
If ‘Yes’ which of following company you are working for?<br />
Do you have any sales related experience?<br />
Are you interested in being / getting more information about financial advisor?<br />
If ‘Yes’ how would you like to be contacted through?<br />
Do you have insurance policy of any of the company?<br />
Which company ad you find mostly by internet, news paper & T.V?<br />
Which of the Insurance Policy would you like to buy?<br />
Conclusion<br />at AEGON RELIGARE LIFE INSURANCE Company Ltd. Jalandhar. I observed very systematic and professional approach toward marketing. People are engaged in compulsory task, relates themselves to reach other systematic establishment & accomplishment of the Marketing Process. After studying various theoretical approach of company. I have come to a conclusion that AEGON RELIGARE LIFE INSURANCE is a profit making company and gradually the demand of the product is also increasing.<br />The main areas of company are:-<br /><ul><li>Well defined objective.
Well organized and co-ordinate group of people.
Clear & well defined policies & responsibility.
An effective system of the company.</li></li></ul><li>Recommendation<br />The suggestions have been classified into two categories.<br /><ul><li> Action oriented suggestions
People oriented suggestions</li></ul>ACTION ORIENTED SUGGESTIONS<br /><ul><li>AIRDA MODEL
PRINT & ELECTRONIC MEDIA</li></ul>PEOPLE ORIENTED SUGGESTION<br /><ul><li>Creating offers like lucky draws for the users of Internet.
Giving free gifts for the customer.</li></li></ul><li>