This document contains a resume for Ismail Bin Mohd Yassin. It summarizes his professional experience including over 20 years in general management roles, his educational background which includes a MSc in Corporate Communication and diplomas in Business Studies, and provides his contact information. It details his current role as General Manager at Transpark Systems Sdn Bhd and highlights accomplishments such as securing various parking management contracts. Previous roles and accomplishments at other employers are also summarized, including positions in corporate management, business development, sales and marketing, and human resources.

1. Ismail Bin Mohd Yassin
 No 25, Lorong Mahkota Impian 2/30, Seksyen 2, Bandar Puncak Alam
42300 Selangor  Tel: 603-3393 0227  HP: 012-287 8584
 E-mail: ismailmohdyassin@yahoo.co.uk  Nationality: Malaysian
 DOB: 31st
March 1970  Marital status: Married with 4 children
Page 1 of 7
SUMMARY OF QUALIFICATIONS:
 Highly organized goal and result oriented. With more than 20 years of experience
in general management including functional roles in Corporate management,
Human Resources & Administration, Business Development, Sales & Marketing
and Operations.
 A strong team player with good leadership, interpersonal and negotiations skills.
 Excellent communication, presentation and training skills.
 Enthusiastic and effective, a result and customer service oriented manager.
 Proficiency in Professional Selling Skills (PSS), MS Office software and internet
research.
SELECTED ACCOMPLISHMENTS:
Corporate Management & Administration
 Formulation of business plans that goes in line with corporate or brand
strategies.
 Develop and implement sales budgets/targets for achieving revenue
growth.
 Responsible for overall Company’s operations and staff welfare.

2. Ismail Bin Mohd Yassin
 No 25, Lorong Mahkota Impian 2/30, Seksyen 2, Bandar Puncak Alam
42300 Selangor  Tel: 603-3393 0227  HP: 012-287 8584
 E-mail: ismailmohdyassin@yahoo.co.uk  Nationality: Malaysian
 DOB: 31st
March 1970  Marital status: Married with 4 children
Page 2 of 7
Business Development / Sales & Marketing
 Business development, new account penetrations and growth of existing
accounts.
 Develop and implement trade marketing activities in line with corporate or
brand strategies.
 Key accounts management.
 Responsible for new product launches.
 Responsible for analyze/formulation of pricing structures with market
research and intelligence.
 Accountable for overall sales targets and profit objectives.
Human Resources Management, Communications & Customer Relations
 Responsible for various training program.
 Worked with key opinion leaders in organizing conferences, symposiums
and ‘continuous education program’.
 Conduct In-service Training/Workshops.
 Conduct product related trainings to facilitate product trials and product
implementations for vary target audience.
 Participate in local and overseas Trade shows and Exhibitions.

3. Ismail Bin Mohd Yassin
 No 25, Lorong Mahkota Impian 2/30, Seksyen 2, Bandar Puncak Alam
42300 Selangor  Tel: 603-3393 0227  HP: 012-287 8584
 E-mail: ismailmohdyassin@yahoo.co.uk  Nationality: Malaysian
 DOB: 31st
March 1970  Marital status: Married with 4 children
Page 3 of 7
WORK HISTORY:
General Manager
Transpark Systems Sdn Bhd (2012 -present)
Roles & Responsibilities in Transpark Systems Sdn Bhd (TSSB):
- Main responsibility is to oversee overall management of the Company and to
achieve the goals that were set by the Board of Directors pertaining to areas such
as financial management, business development, sales & marketing and
operations.
- As car park operator, the core activity is to secure parking management contract
and to generate substantial profit from operations
Significant accomplishments
- Securing car park management contracts from Kementerian kesihatan
Malaysia(HKL), MBPJ, TM, Naza Properties as well as maintaining the existing
projects from PKNS/PKNS Real Estate Sdn Bhd.
General Manager
Alloy Advertising Sdn Bhd (2010 -2011)
Roles & Responsibilities in Alloy Advertising Sdn Bhd (AASB):
- Mainly was responsible for overall management of the Company and to achieve
the goals that were set by the Board of Directors pertaining to areas such as
financial management, business development, sales & marketing.
- As media owner, main objectives is to secure client for outdoor billboard
advertisement whether direct client, agencies or third parties.
Significant accomplishments
- Collaboration with Institut Darul Ridzuan for billboard advertsing in the state of
Perak.

4. Ismail Bin Mohd Yassin
 No 25, Lorong Mahkota Impian 2/30, Seksyen 2, Bandar Puncak Alam
42300 Selangor  Tel: 603-3393 0227  HP: 012-287 8584
 E-mail: ismailmohdyassin@yahoo.co.uk  Nationality: Malaysian
 DOB: 31st
March 1970  Marital status: Married with 4 children
Page 4 of 7
General Manager
Smart Parking Management Systems Sdn Bhd (SPMS)
(Seconded from Metro Parking (M) Sdn Bhd)-(2006/2010)
Roles & Responsibilities in SPMS :
- Was mainly responsible for overall management of the Company and to achieve
the goals that were set by the Board of Directors pertaining to area such as
financial management, business development, sales and marketing.
- To market the “SKIDATA” parking equipment product originated from Austria.
- To provide excellent after sales services to existing clients and to source for
potential new clients.
- Formulation of business plans, sales forecast, budget setting and inventories
forecasting.
Significant accomplishments
- Continuity of Limited Distributorship status from Skidata AG for Malaysia,
Indonesia and Philippines market.
- Implementing a proper Standard Operating Procedures as well as improvise the
corporate culture.
- Securing financial facilities from EON Bank and Bangkok Bank for LC,TR and
OD for trading activities.
- Servicing major clients such as MRCB, Metro Parking, Trans Park Sdn Bhd,
Plaza Damas, CP Group (Queensbay Mall), Hilton & Le Meridien Hotel, JCorp,
Bandaraya Development, The Curve etc.

5. Ismail Bin Mohd Yassin
 No 25, Lorong Mahkota Impian 2/30, Seksyen 2, Bandar Puncak Alam
42300 Selangor  Tel: 603-3393 0227  HP: 012-287 8584
 E-mail: ismailmohdyassin@yahoo.co.uk  Nationality: Malaysian
 DOB: 31st
March 1970  Marital status: Married with 4 children
Page 5 of 7
Corporate Manager
Metro Parking (M) Sdn Bhd (MPMSB)-(1998-2010)
Roles & Responsibilities in MPMSB :
- Responsible for overall corporate management such as corporate business,
corporate affairs, corporate communication, Investor relations, Public Relations
and other corporate services function.
- Work closely with top management, Board of Directors, Company secretary and
Regional Managers on regular basis.
Significant accomplishments
- Setting up of Metro Parking Mgt (Phils) Inc, PT Metro Penata Sarana, Metro
Equipment Systems Sdn Bhd, Metro Parking (India) Pvt Ltd, Metro Parking (HK)
Limited as well as acquisition of Smart Parking Management Systems Sdn Bhd
from previous shareholders.
- Directly involved in obtaining the ISO 9001:2000 from Sirim QAS as well as
maintaining the certification.
- Directly involved in management decision making
- Sit in various committee within the company such as Disciplinary committee,
purchasing committee, ISO committee, Enterprise Wide Risk Committee,
Investment committee, Sports Club etc., Newsletter committee i.e. news@mpark
Human Resources & Administration Executive
Saujana Turf Services Sdn Bhd (STS) – (1996-1998)
Roles & Responsibilities in STS :
- Execute overall HR & Administrative duties such as payroll management,
employee relations, Industrial relations, performance management systems and
general administrative.
Significant accomplishments
- Able to deliver task with limited resources i.e. multitasking
- Introduced Employee handbook
- Organizing various company’s event i.e. annual dinner, sports club meeting etc

6. Ismail Bin Mohd Yassin
 No 25, Lorong Mahkota Impian 2/30, Seksyen 2, Bandar Puncak Alam
42300 Selangor  Tel: 603-3393 0227  HP: 012-287 8584
 E-mail: ismailmohdyassin@yahoo.co.uk  Nationality: Malaysian
 DOB: 31st
March 1970  Marital status: Married with 4 children
Page 6 of 7
Human Resources & Administration Executive
SkyTel Systems Sdn Bhd (SkyTel) - (1994 – 1996)
Roles & Responsibilities in SkyTel:
- Execute overall HR & Administrative duties such as payroll management,
employee relations, Industrial relations, performance management systems and
general administrative.
Significant Accomplishments
- Able to deliver task with limited resources i.e. multitasking
- Introduced Employee handbook
- Organizing various company’s event i.e. annual dinner, sports club meeting etc
Human Resources Officer (Employee Relations)
Aiwa Electronics Sdn Bhd (JB) - (1994 – 1994)
Roles & Responsibilities in Aiwa:
- Execute overall HR & Administrative duties such as payroll management,
employee relations, Industrial relations, performance management systems and
general administrative.
Credit Control Clerk
Mayban Finance Sdn Bhd - (1991 – 1992)
Roles & Responsibilities in Mayban:
- Collection activities for Hire Purchase account.
Practical Trainee
SJ Kumpulan Berhad - (1993 – 1994)
Roles & Responsibilities in SJKB:
- Execute and explore overall HR & Administrative duties such as payroll
management, employee relations, Industrial relations, performance management
systems and general administrative. Completed Project paper which focus on
Compensation and Benefits management of SJKB.

7. Ismail Bin Mohd Yassin
 No 25, Lorong Mahkota Impian 2/30, Seksyen 2, Bandar Puncak Alam
42300 Selangor  Tel: 603-3393 0227  HP: 012-287 8584
 E-mail: ismailmohdyassin@yahoo.co.uk  Nationality: Malaysian
 DOB: 31st
March 1970  Marital status: Married with 4 children
Page 7 of 7
EDUCATION:
MSc. (Corporate Communication) 2002-2004
University Putra Malaysia
Advance Diploma in Business Studies (HRM) 1992-1994
UiTM (Shah Alam)
Diploma in Business Studies 1988-1991
UiTM (Johor)
Sijil Pelajaran Malaysia 1987
Sekolah Tinggi Segamat, Johor
OTHER INFORMATIONS:
Driving license: Class B2, D
Own car
Expected salary: RM 15,000 (negotiable)
Willing to travel
References:-
1. En Halmi Bin Jasmin (Ex-Managing Director 019-778 0101)
2. Azian Ab Rashid (Ex-HR Assistant Manager 012-2017061)