Front Cover AS Magazine Page.

1. PROGRESSION OF THE
‘air magazine’ LOGO
Using Microsoft office and Photoshop I was able to
create this logo. The created the ‘air’ part of the logo
using Photoshop, I drew out the outline using the
Paintbrush tool I then layered it onto a pink background.
Then by using Microsoft Office I wrote the
‘magazine’ in ‘Andale Mono’ font with a size of 24.
The different layers.

2. IDEAS FOR MAGAZINE
LOGO
To begin with I created a questionnaire asking a wide selection of questions. I found
the responses helpful however the responses for ‘what name would like the
magazine to have?’ were poor. I didn’t like any of the suggestions therefore, I began
to do more research and found names which related better to my music genre of
RnB and Hip-hop.
I wanted to use a name which is more appealing to my target audience; this being an
audience ranging between 18-24. and I came to realise that the names suggested
weren’t the best for my target audience. I came up with the names Corner Culture,
KERB or Wire.
The reason behind ‘Corner Culture’ and ‘KERB’ is because by researching into genre
the artists who produce RnB/Hip-hop music a lot of times talk about drugs, sex,
alcohol, women “Bitches (or) Hoes”, majority of the times the action of selling drugs
(for instance) is done on the corners/curbs of the hood.
The reasoning behind ‘Wire’ is for many reasons. The first being because of the

3. JUSTIFICATION OF
LOGO
I chose this magazine logo as my research showed that
a lot of people said I should call my magazine 'air
magazine' as it implies that music can take you into a
world of your own; where you begin to get lost in your own
thoughts and understanding.
I chose to do it as a typographic name/logo for instance I
acknowledged this through my research of looking into
magazines and the way in which they present their
names and logos. I wanted something which visually
appealed to my audience something that also meant
something. For example, vibe is a recognisable name
however it also fits into the hip-hop genre. The genre of
my magazine is RnB/hip-hop and I feel that ‘air’ fits in
perfectly with the genre; RnB/hip-hop music is urban (in
the city) and allows the listener to drift off in a world of
their own, whilst acknowledging their urban roots.

4. TAKEN IMAGES TO
CHOOSE FROM
I then took a picture of a class member dressing her up in a similar style to an RnB artist.
This enabled me to take a couple of pictures of her which I then chose from to create a
realistic magazine effect.
I set up a room in order to have a photo shoot which looked more realistic to a real RnB
artist's photo shoot. I took over 45-50 pictures so that I could choose which one to use.
Here are the pictures that I felt could be used on my front cover. I finally decided I would
use the picture on the right.

5. PROGRESSION OF
CHOSEN IMAGE
After overviewing these 5 photos I decided I
want to use the one where she has her
arms spread over the sofa. I chose this
photo as it reflected back to my logo which
is 'air' others and myself believe it perhaps
portrays a sense of flying.
After deciding my Front Cover image I
went on to editing it on on ‘Adobe
Photoshop’ in order to achieve the
outcome I was able to achieve by using
different effects and tools. Here, are
some screenshots to show how I
achieved this outcome:
By using the ‘Quick Selection Tool‘ and
the ‘Colour Picker Background Tool’, I
was able to get one colour all across
the background of the image.

6. CONTINUING THE
PROGRESSION
Here I used the ‘Properties’
tool to sort out the
‘Exposure’, ‘Offset’ and
‘Gamma correction’.
However, I didn’t like the
end result it created so I
played around until I was
able to achieve the most
appealing image.

7. CONTINUING THE
PROGRESSION
Here I was able to chose
the ‘Cyan’, ‘Magenta’ and
‘Yellowness'’ suitable to
this picture.
By choosing the vibrance and saturation
of the image I was able to make the
colours of the image stand out more to
give it a more rich look. I went into more
depth with the saturation of the image.

8. CHOSEN PICTURE
By the end of experimenting on Photoshop I concluded I wanted
the image to look like this.
By using the tools previously mentioned I was able to achieve a
realistic photo for my magazine front cover.
I’m happy with the end result of this image.
Before After

9. JUSTIFICATION OF
COLOURS AND FONTS
I chose to use a limited amount of colours; this is why I only chose three
specific colours I would stick by. I noticed that common magazines such as
VIBE magazine only uses on average three colours
These three colours I chose stood out most against the colours in the image
them stemmed. I didn’t like the other combination of colours as they didn’t
have that impact on the magazine. The dominate colour within this
magazine is red, the two colours I’ve added are black and white these
colours stand out in the magazine also they fit in with the style also they
work greatly with the image in the magazine.
‘Helvetica’ is the font I used as it’s a font which is easy to read, with regards
to its classy and classical appearance; classical in the ways in which its not
a modern. I used a variety of sizes in order to make some things stand out
more these being the more important things such as Names, Information,
and Dates. I also made the writing bold at various occasions to really make
some points appeal to my audience; this would attract their attention
making them want to buy my magazine my audience would want to know
what’s inside my music magazine.

10. USE OF QUARK
I then used QUARK having completed the
work on my photograph and the logo. I used
QUARK to design my music magazine front
cover.
First of all I placed the picture so that It would
fill/cover (bleeds at all four edges) the entire
page.
I then added the logo in the top left hand
corner which is where you would normally
find the logo name of a magazine.
I then added the articles around the image
trying to ensure that I left enough space in the
middle to allow my audience to view the artist,
also so the magazine cover didn’t appear
cluttered.
I used different type sizes and colours to
really give the music magazine impact. I then
added a price, a date, a barcode, also QR code
as my research showed that these are
conventions of a magazine cover.
QUARK was really useful as I
could put text where ever I
thought it was best for the
magazine also I could move it
around also I could adjust sizes
and produce an authentic piece
of work.

11. EDITING IT THE TYPEFACES
AND POSITION OF TEXT.
I changed the colour of the
typefaces because it had no
relation to the content page.
Also I noticed that the black
circle appeared odd on the front
cover so I got rid of it and it
now looks a lot better as it fits
in with the position of her body.
New version Old version

12. REDO
Having the opportunity to represent my AS coursework, I
have managed to do further research into my chosen genre
and made changes based on my research.

13. CHANGES TO FRONT
COVER
As you can see I’ve made the
picture more dominant and
impactful; this was picked up from
research where I noticed that a lot
of magazines used a dominant
picture rather than one which was
heavily edited. The colours match
my Contents page and Double-
spread page making my work
more consistent and unique.
In addition, I made changes to the
name, layout and colours used; as
noticed, I changed the magazines
name to ‘LIVE WIRE’ in relation to
the genre I felt this name suited
the magazine best. I flipped the
picture because I felt it looked
most powerful, but also the
content fitted well around the
posture of her body.

14. FINAL VIEW