5. THIS TALK IS
ABOUT PEOPLE.
The people that are consuming the “content” that we are pumping out on a daily basis.
The people being inundated with guest post requests. The people of the web
@iPullRank
16. Interactive white papers @copypress on
Check out this awesome Interactive Data Viz from
the State of Content Marketing 2013 - http://iacq.co/Yg6LNu
tp://iacq.co/Yg6LNu
iacquire.com @iPullRank
17. Interactive data vizteam made this awesome
@krisroadruck and the SearchFanatics
horizontal scrolling data visualization for Trucker Classifieds -
http://iacq.co/XtpT7G
iacquire.com @iPullRank
19. Htcpanel with @HamidSaifyin colorhec/o anthat they
On a
phones are from Deutsch discussed seo
used insights from Search to convince HTC to offer HTC phones in
colors other than black, white and silver.
iacquire.com @iPullRank
26. Here’s an examplegap around how to keep your social
I realized there was a knowledge
shares after a 301. I wrote a post on SEW, someone saw it and it
ultimately generated $240K of new business for us.
iacquire.com @iPullRank
28. Guest posting =diminishing returns
If you’re using guest posting as your main link building tactic, then it
will continue to show diminishing returns. Limit your guest posting to
your best content that fulfills a need and satisfies an audience.
iacquire.com @iPullRank
29. BECAUSE THE
WEB IS ON
TO US!
We can’t keep doing this, people know
what’s going on and hate it!
iacquire.com @iPullRank
30. AND WHILE THAT SHOWS
SOLID DELIVERY FOR LINKS…
iacquire.com @iPullRank
31. Youare the budgets of respondents inparty study. Most
These
are late to the the Copypress
people are spending the same on content marketing in 2013, some
are increasing their budget and most people want to guest post…
iacquire.com @iPullRank
34. WE’RE DOING AN
INFOGRAPHIC
STUDY
We’re looking at hundreds of infographics from 2012. as many as we
can get our hands on and measuring the links built, social shares and
a variety of other features to determine what makes an infographic
perform well.
iacquire.com @iPullRank
35. BAD OR POOR
INFOGRAPHICS
GOT 3X LINKS
Based on our 1-5 rating scale the infographics with that rated a 1 or
2 (bad or poor) garnered 3 times more links than infographics that
scored a 4 or 5.
iacquire.com @iPullRank
43. 4. Ask yourself “will anybody care?”
Figure out who those people
are and then put your
content in front of them.
iacquire.com @iPullRank
44. 5. Get an awesome developer.
This is @iamchrisle. He is an
awesome developer. Get you Chris just released a ton of
one. tools for google docs. Get those
too: http://iacq.co/15AP6Ue
iacquire.com @iPullRank
45. 6. Use Data viz libraries
http://selection.datavisualiz
ation.ch/
iacquire.com @iPullRank
46. 7. Invest in quality research
iacquire.com @iPullRank
47. 8. Invest in stellar creative.
MEDIOCRITY has diminishing
returns and ultimately does
not scale.
iacquire.com @iPullRank
48. 9. Focus on the roi
See my mozcon Deck:
http://iacq.co/YHXlZa
iacquire.com @iPullRank
49. BLOGS
TWEETS VIDEO
ADS UGC
PLUGINS COMICS
COMMENTS PRODUCTS
UI ELEMENTS INFOGRAPHICS
PHOTOS
10. Diversify content types SERVICES
ANIMATIONS PHYSICAL SPACE
SLIDE DECKS PRINT MATERIAL
DATA PRESS
APIS PDFS
TOOLS EVENTS
iacquire.com PLATFORMS @iPullRank
50. 11. Developwhat rel-author is and that Google is looking to
People don’t know
your authors
rank content based on the people connected to it. Be ahead of that
curve.
iacquire.com @iPullRank
51. 12. guest post by audience not pagerank.
Use socialcrawlytics.com to
see if people are sharing and
topsy to find out who they
are
iacquire.com @iPullRank
52. 13. kickstart distribution w/ paid media
Place content in front of
the right audiences with
contextual ads
http://iacq.co/12Vwzm2
iacquire.com @iPullRank
53. 11. Leverage social metadata
Metadata is about having
content make the best first
impression.
http://iacq.co/Wf38UK
iacquire.com @iPullRank
54. 13. MAKE CONTENT YOU’RE
NOT AFRAID TO SHARE.
iacquire.com @iPullRank
55. Let us
Help you
With That
iacquire.com @iPullRank
56. then the
web will
be a better
place
iacquire.com @iPullRank