1. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
SEO HORROR STORIES
The worst & most common SEO mistakes to avoid in 2016
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

2. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Bonjour #SEOCamp Paris!

3. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Je donne des conférences
Je fais du SEO
ORAINTI.COM
Je suis Aleyda Solís
@ALEYDA
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Je partage
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Je blogue

4. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
It all started on Halloween last year…
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

5. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
There are sadly so many scary #SEOhorrorstories
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
I see dead Websites…

6. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
It’s painful, but important to share to
“heal” & learn from our experiences
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
This is traumatic

7. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
So in Halloween took the best “seasonal”
opportunity to do it on twitter *
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
* Great to learn & share, not only pointless promotional campaigns

8. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Got a response… and invited
other SEOs to do it too
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

9. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
…. and it went huge!
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

10. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
With more than 1,600 tweets et 811 contributors,
it became a trending topic
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

11. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Covered also by main
industry blogs
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

12. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
I did a post sharing some of the top on-page
focused #SEOhorrorstories & on how to avoid them
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
https://en.onpage.org/blog/seo-horror-stories-what-are-
the-most-common-fundamental-mistakes-to-avoid-in-2016

13. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Today we’ll go through some
of the most common &
critical to avoid…
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

14. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Shhh! There’s no need to be afraid
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

15. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Some are even funny… requiring mostly
that we train & evangelize our clients
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

16. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Although others are more serious, requiring certain
proactive SEO actions & management. Let’s see…
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

17. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Blocking the site crawling from
search engines by mistake
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

18. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Monitor changes on the robots.txt & server
performance and be alerted from changes
OnPage.org offers these features
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

19. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Erroneous Site Deindexation or
Canonicalization
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

20. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Monitor changes from your content & HTMLs
and be alerted when they change
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Versionista, OnWebChange or NetWatcher

21. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Open test or pre-production
environments
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

22. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Configure Google Alerts for your pre-production
or test environment, eg: site:test.brand.com
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Do it with Google Alerts

23. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Internal site content
duplication
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

24. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Especially loved by one of our
favorite friend mascots… scary stuff
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

25. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Schedule automatic crawls every week for the most
critical areas to be warned of duplication issues
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

26. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Non-relevant, chained or
looped redirects
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

27. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Besides monitoring & checking your own crawls you
should do it also for your log files to identify non-
desired bot behavior
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Check how to do it with Loggly in http://searchengineland.com/7-fundamental-
technical-seo-questions-to-answer-with-a-log-analysis-and-how-to-easily-do-it-245903

28. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Incorrectly assigning traffic
loss to SEO issues

29. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Create Google Analytics Alerts for organic traffic loss.
If there is, then follow the checklist of “Why my Web
Traffic Dropped” to do a prioritized traffic analysis
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
http://www.whymywebtrafficdropped.com/

30. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Linking as a spammer without
being aware of it

31. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Especially loved by another
of our favorite mascots…
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

32. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
This can be avoided by doing regular scheduled
link audits & monitoring new link alerts
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Track new & lost links with CognitiveSEO, new links &
mentions with Buzzsumo & do link audits with Kerboo

33. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Completely blocking content
on CDNs
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Careful though… as you don’t want to
generate content duplication issues with them!

34. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Add the canonical header to your CDNs pages &
resources to avoid duplication issues; and allow the
crawling of those resources *served* through the CDN.
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Configure this with the SEO settings
that your CDN should have

35. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Wrongfully predicting Mobile
traffic based on current behavior
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

36. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Verify the potential by checking your top competitors &
industry audience mobile search queries behavior
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Use Sistrix to identify current mobile search visibility for
competitors and the device segments of the Google
Keyword Planner when doing a keyword research

37. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Stop! It’s enough… too many
#SEOhorrorStories to process
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

38. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Stop! It’s enough… too many
#SEOhorrorStories to process
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
It’s time to be proactive &
implement the changes to
avoid these situations…

39. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Besides SEO education & on-going communication &
collaboration, setting a “proactive” SEO monitoring
system to stay alert & solve these issues quickly is key
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
http://www.stateofdigital.com/seo-alerts-monitor/

40. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
There’s a twitter account RTing & sharing them so you
can follow-up & share yours too with the hashtag
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
@SEOhorrorstory

41. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
Merci! Vous avez des questions?
#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
You can also follow me: @aleyda -
and let’s chat there too!