#SEOhorrorStories at #SEOcamp Paris

3,451 views

Published on

Which are the most common and worst SEO horror stories and how to fix them.

Published in: Marketing

#SEOhorrorStories at #SEOcamp Paris

  1. 1. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti SEO HORROR STORIES The worst & most common SEO mistakes to avoid in 2016 #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
  2. 2. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti Bonjour #SEOCamp Paris!
  3. 3. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti Je donne des conférences Je fais du SEO ORAINTI.COM Je suis Aleyda Solís @ALEYDA #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti Je partage #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti Je blogue
  4. 4. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti It all started on Halloween last year… #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
  5. 5. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti There are sadly so many scary #SEOhorrorstories #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti I see dead Websites…
  6. 6. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti It’s painful, but important to share to “heal” & learn from our experiences #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti This is traumatic
  7. 7. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti So in Halloween took the best “seasonal” opportunity to do it on twitter * #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti * Great to learn & share, not only pointless promotional campaigns
  8. 8. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti Got a response… and invited other SEOs to do it too #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
  9. 9. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti …. and it went huge! #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
  10. 10. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti With more than 1,600 tweets et 811 contributors, it became a trending topic #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
  11. 11. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti Covered also by main industry blogs #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
  12. 12. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti I did a post sharing some of the top on-page focused #SEOhorrorstories & on how to avoid them #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti https://en.onpage.org/blog/seo-horror-stories-what-are- the-most-common-fundamental-mistakes-to-avoid-in-2016
  13. 13. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti Today we’ll go through some of the most common & critical to avoid… #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
  14. 14. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti Shhh! There’s no need to be afraid #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
  15. 15. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti Some are even funny… requiring mostly that we train & evangelize our clients #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
  16. 16. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti Although others are more serious, requiring certain proactive SEO actions & management. Let’s see… #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
  17. 17. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti Blocking the site crawling from search engines by mistake #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
  18. 18. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti Monitor changes on the robots.txt & server performance and be alerted from changes OnPage.org offers these features #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
  19. 19. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti Erroneous Site Deindexation or Canonicalization #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
  20. 20. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti Monitor changes from your content & HTMLs and be alerted when they change #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti Versionista, OnWebChange or NetWatcher
  21. 21. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti Open test or pre-production environments #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
  22. 22. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti Configure Google Alerts for your pre-production or test environment, eg: site:test.brand.com #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti Do it with Google Alerts
  23. 23. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti Internal site content duplication #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
  24. 24. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti Especially loved by one of our favorite friend mascots… scary stuff #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
  25. 25. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti Schedule automatic crawls every week for the most critical areas to be warned of duplication issues #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
  26. 26. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti Non-relevant, chained or looped redirects #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
  27. 27. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti Besides monitoring & checking your own crawls you should do it also for your log files to identify non- desired bot behavior #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti Check how to do it with Loggly in http://searchengineland.com/7-fundamental- technical-seo-questions-to-answer-with-a-log-analysis-and-how-to-easily-do-it-245903
  28. 28. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti Incorrectly assigning traffic loss to SEO issues
  29. 29. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti Create Google Analytics Alerts for organic traffic loss. If there is, then follow the checklist of “Why my Web Traffic Dropped” to do a prioritized traffic analysis #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti http://www.whymywebtrafficdropped.com/
  30. 30. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti Linking as a spammer without being aware of it
  31. 31. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti Especially loved by another of our favorite mascots… #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
  32. 32. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti This can be avoided by doing regular scheduled link audits & monitoring new link alerts #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti Track new & lost links with CognitiveSEO, new links & mentions with Buzzsumo & do link audits with Kerboo
  33. 33. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti Completely blocking content on CDNs #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti Careful though… as you don’t want to generate content duplication issues with them!
  34. 34. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti Add the canonical header to your CDNs pages & resources to avoid duplication issues; and allow the crawling of those resources *served* through the CDN. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti Configure this with the SEO settings that your CDN should have
  35. 35. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti Wrongfully predicting Mobile traffic based on current behavior #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
  36. 36. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti Verify the potential by checking your top competitors & industry audience mobile search queries behavior #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti Use Sistrix to identify current mobile search visibility for competitors and the device segments of the Google Keyword Planner when doing a keyword research
  37. 37. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti Stop! It’s enough… too many #SEOhorrorStories to process #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti
  38. 38. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti Stop! It’s enough… too many #SEOhorrorStories to process #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti It’s time to be proactive & implement the changes to avoid these situations…
  39. 39. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti Besides SEO education & on-going communication & collaboration, setting a “proactive” SEO monitoring system to stay alert & solve these issues quickly is key #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti http://www.stateofdigital.com/seo-alerts-monitor/
  40. 40. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti There’s a twitter account RTing & sharing them so you can follow-up & share yours too with the hashtag #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti @SEOhorrorstory
  41. 41. #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti Merci! Vous avez des questions? #seohorrorstories at #SEOCamp Paris by @aleyda from @orainti You can also follow me: @aleyda - and let’s chat there too!

×