iPOTT product startups survival of the smartest

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Indian IT, ITES industries have grown tremendously and today there are industries emerging that offer knowledge based services. The abundance of knowledge and the interest in global firms to tap the entrepreneurial capabilities in young entrepreneurs has resulted in an innovation culture emerging.

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iPOTT product startups survival of the smartest

  1. 1. 11-Feb-12 iPOTT Getting you there… Product Startups – Survival of the Smartest Indian IT, ITES industries have grown tremendously and todayTech Trends there are industries emerging that offer knowledge based services. The abundance of knowledge and the interest in global firmsTo visit this blog Click here. to tap the entrepreneurial capabilities in young entrepreneurs has resulted in an innovation culture emerging. Although theiPOTT being an end to end situation looks highly promising, there are certainprovider of innovative and cost uncertainties in market trends that have left a large number ofeffective services in the areas of entrepreneurs with an anxiety and fear of possible failures.knowledge management, sales We aim at providing an insight into these uncertainties andenablement and consulting offers how it could prematurely terminate a product company. A fewa unique and unbiased platform of those include -for software product companiesworldwide to reach their target • Venture Capital is not for all. Availability of finance ormarkets funds to start a company could be an issue • Forecasting Hardware and Software requirements, scalability issues for startups www.ipott.com • Changing Government policies info@ipott.com • Changing market trends • Technological constraints due to excessive dependence on infrastructural capabilities for sustenance. Eg. Electricity supply An important factor challenging growth is ‘competition’. A major risk associated with product development is ‘replication of ideas’. To understand whether a product is unique or not, market research is required. Access to all other startups’ or entrepreneur’s business ideas and product portfolio across the country is possible only when that reach has been established through legitimate initiatives either at state or national level. Access to such information is critical to enable entrepreneur to assess his invention in a crowd. Patenting, 1|P a g e DN: 006/TT/2012 Copyright © 2012 iPOTT
  2. 2. iPOTT Getting you there… copyright and trademark awareness must be created to allow for intellectual property protection. Having websites dedicated to advertising the unique features of products isTech Trends critical to gain popularity on WWW.We have blogs targeting a range of Internet marketing is powerful means to advertise oneself.audience starting from potential Social networking websites create proximity to clients andproduct innovators to CEOs expand client base. It could also be a means to acquire channel partners who can help in penetrating into newerAudience interested in knowing markets.about Marketing Strategy, IndianIT trends and Best Practices to be There are several incubators spread out in universities and inadopted while kick-starting multinational firms where the startups can be initiated. Butcompany can utilize the have they taken adequate measures to reach the ‘right’information provided in these entrepreneurs. Are the entrepreneurs aware of this facility?blogs To improve connectivity and add to the visibility of business in a crowd the following actions may be helpful:To visit this blog Click here. • Networking with peer entrepreneursOther links: • Associations with special interest groups • Participation in exhibitions or promotions organized toGo Goal promote startup culture. • Affiliations with entrepreneurial community throughCEO Speak NASSCOM • Keeping abreast with Chamber of Commerce initiatives to connect Indian industries with Global companies www.ipott.com info@ipott.com To be a cutting edge technology company it is necessary to invest on right products at right time. This is a digital era that is slowly converging towards mobile and hand held devices creating space for innovations in that area. The World is going green. Embedding Cleantech culture along with cloud could help the company gain an edge in long run. 2|P a g e DN: 006/TT/2012 Copyright © 2012 iPOTT

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