Why open innovation offers opportunities for startups


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Big corporations have no choices : they must open up their innovation process to startups. Startups can count on new opportunities. If a risk exists to be stolen one's ideas, some careful practices help to reduce it as much as possible.

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  • Marseille MET3 Conference presentation. 2nd April 2012.
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Why open innovation offers opportunities for startups

  1. 1. Jean-Yves Huwart Global Enterprise Key success factors forbetter technology transfer Marseille, April 2nd 2012
  2. 2. Table of contents1. Open innnovation is not new2. Why open innovation with startups is becoming critical for bigger companies3. Sharing without the stress to be stolen
  3. 3. 1. Open innovation is not new
  4. 4. Decades long, innovation was a locked in processSource : Wikimedia
  5. 5. Openness in the innovation system appeared with the trading of patents/IPThe Patents Office in Washington DC
  6. 6. Later, companies and universities joinedforces to conduct research programs
  7. 7. Science Parks and clusters then surfaced
  8. 8. Nowadays, innovation is shiftingoutwards, especially to Tier 1 suppliers Amazon, Nintendo or Apple, a.o., are major customers of the Taïwanese group Foxconn (Original design manufacturers)
  9. 9. Industrial companies outsourceinnovation to sub-system manufacturers Spirit is a Tier 1 supplier of Boeing, which develops and delivers the forward fuselage of the B 787
  10. 10. Innovation migrates to businesspartnerships with smaller players Example : Procter & Gamble
  11. 11. Enterprise 2.0 widens open innovation dynamics to new contributors
  12. 12. 2. Why open innovation withstartups is becoming critical forbigger companies
  13. 13. Shortening of the innovation cycles
  14. 14. A rising complexity
  15. 15. No clear correlation between level of R&Dspendings and innovation impact
  16. 16. Free global information andcommunication tools
  17. 17. A much higher unpredictability whichincreases organisation’s fragility
  18. 18. So, bigger companies need moreagility through partnering with startups
  19. 19. 3. Sharing innovation without the stress to be stolen
  20. 20. Pick up what’s criticaland open for the rest
  21. 21. Define the sharing menu and conditions before filling in the plates
  22. 22. Build trust based human relationships
  23. 23. “Born big” or build your global innovation footprint from scratch
  24. 24. Put innovation closer to customers and marketsFlickr : Village at Sandhill
  25. 25. Protection comes from speedFlickr Aden29
  26. 26. Build platfom approachesJim Whitehurst, CEO Red Hat
  27. 27. Thank You ! Intrapreneurship Open Innovation Coworking Ecosystem Strategy Jean-Yves Huwart Global Enterprise Twitter : @JeanYves www.global-enterprise.bizhttp://www.slideshare.net/Jeanyveshuw art