Scott Brinker shares seven lessons learned from his past seven years in landing pages (or post-click experiences as we like to call them).

1. Seven Years
in Landing
Pages
by Scott Brinker
@chiefmartec
http://ioninteractive.com

3. people > software
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5. agile > rigid
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8. An agile task board.
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9. The daily 15-minute stand-up.2

10. 72% Improved team morale
71% Faster time-to-market
75% Increased productivity
77% Improved project visibility
84% Ability to change priorities
Benefits of adopting agile:
Source: VersionOne 6th Annual State of Agile Survey
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11. experimentation > optimization
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12. 3

13. An experiment has a hypothesis
from which the business can learn
something meaningful.
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14. Big Data
Big Testing
Big
Experience
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15. Big Ideas
Big Team
Big Deal
Big
Testing
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16. Source: Marketing Leadership Council of Corporate Executive Board 2012
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17. Source: Marketing Leadership Council of Corporate Executive Board 2012
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20. specific > vague
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25. ideal experience >= one page
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32. beautiful > sloppy or dull
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41. big picture > myopia
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43. Source: Forrester Research
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44. Thank you!
http://ioninteractive.com
Reach me on Twitter: @chiefmartec