Organisations must celebrate failure to achieve success
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![We believe that [building this feature][for these people]
will achieve [this outcome].
We'll know we are successful when [we see this measure].
Experimental Stories
Jeff Gothelf - “The Lean UX”](https://image.slidesharecdn.com/organisationsmustcelebratefailuretoachievesuccess1-180426104851/75/organisations-must-celebrate-failure-to-achieve-success-17-2048.jpg?cb=1668306059)
Organisations must celebrate failure to achieve success
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Organisations must celebrate failure to achieve success
- 1. Organisations Must Celebrate Failure to Achieve Success
- 2. Aidan Casey Senior Manager - Johnson Controls Cork @aidanjcasey https://medium.com/@aidanjcasey
- 4. BuildLearn Measure Build-Measure-Learn Loop Eric Ries- “The Lean StartUp”
- 7. ?
- 8. 25%
- 9. Carol Dweck “The Growth Mindset”
- 10. Growth Mindset Failure is an opportunity to grow I can learn to do new things I like to try new things Inspired by the success of others Embraces challenges Fixed Mindset Failure is the limit of my abilities I'm either good or bad at something I stick to what I know Threatened by the success of others Gives up easily
- 11. Creating a Growth Mindset Team
- 12. establish trust
- 13. make it safe to fail
- 14. empower teams to solve problems
- 15. shift from feature factory to laboratory
- 16. if experiments aren’t regularly failing you aren’t moving fast enough
- 17. We believe that [building this feature][for these people] will achieve [this outcome]. We'll know we are successful when [we see this measure]. Experimental Stories Jeff Gothelf - “The Lean UX”
- 18. ICE SCORE (SUM OF SCORES) 3-30 IMPACT CONFIDENCE EASE how big is the potential impact on the business? how confident are you that it will work? how difficult is it to implement? 1 - 10 1 - 10 1 - 10
- 19. ACQUISITION ACTIVATION RETENTION REVENUE REFERRAL Where do your customers come from? What are they doing with the product? How can you make money? Are they coming back? Are they sharing your product? AARRR Metrics Dave McClure - StartUp Metrics for Pirates
- 20. once an experiment is underway avoid the temptation to change it in any way
- 22. scrutinize every failure for its learnings
- 23. In Summary ● failure is inevitable, embrace it ● shift from feature factory to laboratory ● growth mindset teams view failure as a starting point ● make it safe to fail ● add experimental stories to your backlog and prioritise them against delivery work ● consider ICE score & AARRR metrics ● scrutinize every failure for its learning
- 25. “Only those who dare to fail greatly can ever achieve greatly.” - Robert F Kennedy