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Organisations Must Celebrate Failure to
Achieve Success
Aidan Casey
Senior Manager - Johnson Controls Cork
@aidanjcasey
https://medium.com/@aidanjcasey
BuildLearn
Measure
Build-Measure-Learn Loop
Eric Ries- “The Lean StartUp”
BuildLearn
Measure
Idea
BuildLearn
Measure
Idea
Hypotheses
Design Experiments
Test
Insight
?
25%
Carol Dweck “The Growth Mindset”
Growth Mindset
Failure is an opportunity to grow
I can learn to do new things
I like to try new things
Inspired by the suc...
Creating a Growth Mindset Team
establish trust
make it safe to fail
empower teams to solve problems
shift from feature factory
to laboratory
if experiments aren’t regularly
failing you aren’t moving fast enough
We believe that [building this feature][for these people]
will achieve [this outcome].
We'll know we are successful when [...
ICE SCORE (SUM OF SCORES) 3-30
IMPACT CONFIDENCE EASE
how big is the
potential impact
on the business?
how confident are
y...
ACQUISITION
ACTIVATION
RETENTION
REVENUE
REFERRAL
Where do your customers come from?
What are they doing with the product?...
once an experiment is underway avoid
the temptation to change it in any
way
regularly brainstorm
new experiments
scrutinize every failure
for its learnings
In Summary
● failure is inevitable, embrace it
● shift from feature factory to laboratory
● growth mindset teams view fail...
“Only those who dare to fail
greatly can ever achieve greatly.”
- Robert F Kennedy
Organisations must celebrate failure to achieve success
Organisations must celebrate failure to achieve success
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Agile Lean Ireland 2018 slides

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Organisations must celebrate failure to achieve success

  1. 1. Organisations Must Celebrate Failure to Achieve Success
  2. 2. Aidan Casey Senior Manager - Johnson Controls Cork @aidanjcasey https://medium.com/@aidanjcasey
  3. 3. BuildLearn Measure Build-Measure-Learn Loop Eric Ries- “The Lean StartUp”
  4. 4. BuildLearn Measure Idea
  5. 5. BuildLearn Measure Idea Hypotheses Design Experiments Test Insight
  6. 6. ?
  7. 7. 25%
  8. 8. Carol Dweck “The Growth Mindset”
  9. 9. Growth Mindset Failure is an opportunity to grow I can learn to do new things I like to try new things Inspired by the success of others Embraces challenges Fixed Mindset Failure is the limit of my abilities I'm either good or bad at something I stick to what I know Threatened by the success of others Gives up easily
  10. 10. Creating a Growth Mindset Team
  11. 11. establish trust
  12. 12. make it safe to fail
  13. 13. empower teams to solve problems
  14. 14. shift from feature factory to laboratory
  15. 15. if experiments aren’t regularly failing you aren’t moving fast enough
  16. 16. We believe that [building this feature][for these people] will achieve [this outcome]. We'll know we are successful when [we see this measure]. Experimental Stories Jeff Gothelf - “The Lean UX”
  17. 17. ICE SCORE (SUM OF SCORES) 3-30 IMPACT CONFIDENCE EASE how big is the potential impact on the business? how confident are you that it will work? how difficult is it to implement? 1 - 10 1 - 10 1 - 10
  18. 18. ACQUISITION ACTIVATION RETENTION REVENUE REFERRAL Where do your customers come from? What are they doing with the product? How can you make money? Are they coming back? Are they sharing your product? AARRR Metrics Dave McClure - StartUp Metrics for Pirates
  19. 19. once an experiment is underway avoid the temptation to change it in any way
  20. 20. regularly brainstorm new experiments
  21. 21. scrutinize every failure for its learnings
  22. 22. In Summary ● failure is inevitable, embrace it ● shift from feature factory to laboratory ● growth mindset teams view failure as a starting point ● make it safe to fail ● add experimental stories to your backlog and prioritise them against delivery work ● consider ICE score & AARRR metrics ● scrutinize every failure for its learning
  23. 23. “Only those who dare to fail greatly can ever achieve greatly.” - Robert F Kennedy

Agile Lean Ireland 2018 slides

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