Referral Program is considered one of the most productive recruiting strategies. best employees in many different ways

1. Referral Marketing Software- Everything you want to know

2. What is the referral program?
Scope—This toolkit provides an overview of how to design and manage
a successful referral program and discusses some of the legalities
associated with them

3. What is Referral Program & How it Benefits
different Industries

4. • Word of Mouth is not something new in the market but it surely has
come a long way! Many studies have found that people are likely to
buy products/services four times more if it is recommended by their
friends. We all do word of mouth in our day to day life, by
recommending a movie, a restaurant or maybe a doctor to the people
we know. Referral Program and Word of Mouth are very much alike.
• Since we all know that the internet and technology has a powerful
impact on the world. Everyone is going online be it, doctors or
plumbers, so is word of mouth marketing. If we digitalize word of
mouth it will be very much similar to the Referral Program
Marketing. Referral Program is one of the trending strategies of the
marketing that today every business wants to alter into their business
[irrespective of the industry]

5. • Many marketers are uncertain about adapting a referral program
because they have a misconception that they are only meant for e-
commerce. This is the blog, here you will know about how different
industries implement referral program in their business and in what
ways they are getting benefit out of referral marketing.
• Before I begin with the examples of referral program regarding
different industries let me first talk a little about the referral program
and its benefits.

6. • Referral Program is a process of rewarding your customers for doing
word of mouth for your business.
What is the Referral Program?

7. • Referral program helps business to drive out the profit that too at a
very non-expensive way. The process in which referral program flows
is quite simple. Customer enrols to the referral program and then the
referral link is generated which is then shared on the social platform
by the customers with their friends. Once the friend of the referrer
registers on your website via a referral link is known as the successful
conversion.
• Note: Successful conversion may vary from business to business. Such
as for an eCommerce a conversion would be if the referrer’s friend
makes a purchase and for a blogger, a conversion will be if anyone
would subscribe to their website.

8. What are the Benefits of the Referral Program?
• The benefits of the referral program are as follows:
• People trust the recommendations from their friends. Thus, increased sales and
revenue.
• Referral programs are interactive and keep customers engaged. Thus, customer
retention increased.
• Since referral programs are for online stores. Therefore, they become viral at a
much faster rate.
• The referred customers are ought to be more loyal and stay for a longer period of
time.
• Referral programs are consists of rewards which make customers demand more
and this leads to higher engagement on the brand’s website.
• Referral programs help in increasing the market reach of the brands, which
eventually help in gaining more social presence and ROI.

9. •Now if you ask me what type of business should
consider getting a referral program for their business I
would say—ALL. There is no rule book which says that
a set of industries could only get referral programs. All
type of industries can benefit from it and have been
getting.
•Below are the industries which are enjoying the
privilege of referral marketing see if you are one of
them. If not no worries because we have something
for you all too!

10. 1. E-Commerce
• The most popular and emerging industry—e-commerce. E-commerce
industries rule the marketing sector these days because everything
and anything people want is online. From groceries to medicines,
from clothing to electronics, everything has a place online. Also,
referral programs are most popular in e-commerce because of the
audience they have is much higher than of any industry.
• Thus, online shopping stores invest the most in referral campaigns.
Also, the rewards and incentives of e-commerce attract customers
the most.

11. 1. E-Commerce

12. •As I mentioned that Referral marketing has
a firm grip in the eCommerce the sector.
The larget discounts and rewards are
offered in eCommerce. This is the referral
program of Jaypore, a leading brand for
women’s clothing. They are giving out the
rewards cash prize to both the customers
and their friends. (on successful referral)

13. 2. Gift Store
• There are many stores online that work solely for delivering gifts of
their loved ones to the different parts of the world. The gift stores
might have many other wholesale businesses that must be willing to
partner with the gift stores. Thus, the gift stores can run a referral
program for both customers and their business mates.

14. •Floweraura is an online store for gifts. They
deliver gifts for the people to their dear ones all
around the globe. Their referral program is
about offering a reward to the customers in the
form of a coupon. They are offering coupons
worth Rs.150 to their customers, which they
can redeem on their next purchase.

15. 3. Healthcare & Pharmaceuticals
• There are many brands out there in the market who are offering
healthcare and medicines to the world online. It is the need of the
time to share healthcare online and make people more aware of it.
The referral campaign can be either to sell medicines at a discounted
rate, or it also can be to make subscribers for the ‘health awareness
blogs.’

16. 3. Healthcare & Pharmaceuticals

17. •Healthkart is a place where people can get all the
products and information regarding healthcare and
fitness in one place. They have started a referral
program in which they are rewarding Rs.200 on an
invite to a friend. Also, the customer’s friend can
avail of the same offer once they register with
Healthkart.

18. 4. Tour & Travels
• Tour & Tourism is the industry which is equally famous as the
eCommerce. Many people are travel crazy and love to travel for a
discount. Many travel agencies reward their customer’s referral credit
on every successful referral, which benefits them on going to a
discounted trip.
• Not to forget those travel agencies are linked with many other
businesses too. Thus, getting a B2B referral program can be a good
idea also.
•

19. 4. Tour & Travels

20. •Thomas Cook is a travel agency based in India.
They organize and take care of people travelling
to different places. Thomas Cook’s referral
program is about travelling on a discount. They
are offering vouchers worth 12000 Rs. to the
customers and to their friends too. Their
referral program is very detailed, and it can
leave their customer is no doubt. This is how
every referral program should be like with all
the steps mentioned.

21. 5. Hotels & Restaurants
• One of the most competitive industry in the market. The restaurants
and the hotels business requires a lot of extra effort to make
themselves better from each other. Word of mouth is very common in
this industry but getting people to recommend your services via social
media is something that everyone should consider.

22. •Chimcard is a Thailand based company
which provides access to exclusive
discounts on different restaurants and
hotels. They have made a referral program
in which they are offering their members a
special card for availing the discount.

23. 6. Academic & Education
• Education industry should implement referral marketing as referring
someone to a reputed institution is always a good deed. Therefore if
any organization is starting a campaign they can get good leads and
they can expect a great market growth.

24. 7. Banking & Finance
• There are many who doubt the existence and the success of the
referral program in the BFSI sectors. But there are several banks and
financial institutions that have integrated with the referral programs.
Banks can offer their customers exciting rewards on each friend they
refer to open the account in the bank.

25. •This is the referral campaign of HDFC
Bank. They are rewarding their
customers with BookMyShow Movie
voucher on every successful referral
they make. Their campaign is simple to
understand and contain fewer form
fields (which is a good thing.)

26. 8. Consultancies
•Consultancies are usually there for helping
people with jobs and other services. It is not
necessary that there must be some reward
included in the referral campaigns always.
People can refer their friends to the
consultancies so that they can avail the services
too.
•

27. 8. Consultancies

28. 9. Movie & Entertainment
• What is the first thing you do when you watch a blockbuster movie or
watch a mind-blowing show? You tell your friends first, right? This is
how the referral campaign works for such OTT Apps. PVR cinema and
Netflix get the best benefit from it. The Referral can earn customers
discounted tickets or subscriptions of a movie. Thus, referral
marketing is a big hit in the entertainment industry. Everybody loves
entertainment at a discount.

29. 9. Movie & Entertainment

30. •This is the referral campaign of Tata Sky. They are a
direct broadcast satellite provider of satellite
television in India. Tata Sky is one of the leading
entertainment and television broadcasting brand in
India. They have a very detailed referral program,
and every step is explained in clear steps. Tata Sky is
offering two-way gratification, to their customers.
They are rewarding Rs. 300 and a special offer to
their friends.
•Two-way gratification is one of the best ways to
engage both customers and their friends.

31. 10. Fashion & Beauty
• Fashion stores are like e-commerce stores. They sell beauty products
and grooming services. Such types of industries make happy
customers, and satisfied customers mean a bag full of referrals. Many
brands send give out rewards such as vouchers and coupons for
discounted services for their customers.

32. •Nykaa is one of the leading beauty brands in
India. They sell beauty products and other
fashion apparel. Their Referral program is
about–refer and earn. Nykaa has its campaign
only running for mobile applications. The gift
voucher they are offering is up to Rs.1000,
which attracts the customer the most.

33. 11. Automobile Industry
• Buying a car or any automobile is not as easy as a walk in the park.
Purchasing an automobile requires much research, and if the
purchase comes with a discount or a reward, it is a cherry on the top.
Referral Program in the automobile industry can be beneficial for
both the buyer and the referee, aka the referred customer.

34. •This is the referral campaign for MylesCars.
Mylescars is an automobile brand that provides cars
to people on rent. They have started a campaign
which says ‘Friends with Benefits.’ On every
successful referral, they are offering a coupon worth
Rs. 600 to their customers. They have a floating refer
& earn button on the landing page of their website.
Their referral program is simple and easy to
understand.

35. How to Start a Referral Program?
• Implementing a referral program to your business is like a cake-walk.
All you need to do is to contact a referral software provider. They help
in creating engaging and interactive referral campaigns for your
business. The integration, the creation and the technical work are all
on the software providers.
You need Referral Marketing too!

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