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1© Copyright Comviva Technologies Limited. 2015
The importance of Loyalty Programmes
In Telecom Sector
2© Copyright Comviva Technologies Limited. 2015
An overview on Loyalty Programmes
• A reward program and a marketing strategy.
• Reinforcement for the customer to keep their association with a product or service.
• A kind of customer sales coupons, discounts and advanced access to new products or service.
3© Copyright Comviva Technologies Limited. 2015
How to build an effective loyalty program
A successful loyalty program is:
• Proportional to the value consumer deserves.
• Aligned with companies’ objectives and goals.
• Cater to the interest of the customers.
• Attainable and meaningful.
• Capable of changing customer behaviours.
4© Copyright Comviva Technologies Limited. 2015
Summary
Keeping existing customers and acquiring new customers is a powerful weapon in today’s
market. Telecom operators can retain their values by building an affinity with subscribers,
along with a pre-established expectation of trust driving loyalty.
Today, successful loyalty program are proving to be useful for operators in attaining their
marketing goals and creating a win-win situation for all.
5© Copyright Comviva Technologies Limited. 2015
Disclaimer
Copyright © 2015: Comviva Technologies Ltd, Registered Office at A-26, Info City, Sector 34, Gurgaon-122001, Haryana, India.
All rights about this document are reserved and shall not be , in whole or in part, copied, photocopied, reproduced, translated, or reduced to any manner
including but not limited to electronic, mechanical, machine readable ,photographic, optic recording or otherwise without prior consent, in writing, of Comviva
Technologies Ltd (the Company).
The information in this document is subject to changes without notice. This describes only the product defined in the introduction of this documentation. This
document is intended for the use of prospective customers of the Company Products Solutions and or Services for the sole purpose of the transaction for which
the document is submitted. No part of it may be reproduced or transmitted in any form or manner whatsoever without the prior written permission of the
company. The Customer, who/which assumes full responsibility for using the document appropriately. The Company welcomes customer comments as part of the
process of continuous development and improvement.
The Company, has made all reasonable efforts to ensure that the information contained in the document are adequate, sufficient and free of material errors and
omissions. The Company will, if necessary, explain issues, which may not be covered by the document. However, the Company does not assume any liability of
whatsoever nature , for any errors in the document except the responsibility to provide correct information when any such error is brought to company’s
knowledge. The Company will not be responsible, in any event, for errors in this document or for any damages, incidental or consequential, including monetary
losses that might arise from the use of this document or of the information contained in it.
This document and the Products, Solutions and Services it describes are intellectual property of the Company and/or of the respective owners thereof, whether
such IPR is registered, registrable, pending for registration, applied for registration or not.
The only warranties for the Company Products, Solutions and Services are set forth in the express warranty statements accompanying its products and services.
Nothing herein should be construed as constituting an additional warranty. The Company shall not be liable for technical or editorial errors or omissions
contained herein.
The Company logo is a trademark of the Company. Other products, names, logos mentioned in this document , if any , may be trademarks of their respective
owners.
Thank you
Visit us at www.mahindracomviva.com
6© Copyright Comviva Technologies Limited. 2015

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Loyalty Programs- Reward Telecom Customer & Increase ARPU 

  • 1. 1© Copyright Comviva Technologies Limited. 2015 The importance of Loyalty Programmes In Telecom Sector
  • 2. 2© Copyright Comviva Technologies Limited. 2015 An overview on Loyalty Programmes • A reward program and a marketing strategy. • Reinforcement for the customer to keep their association with a product or service. • A kind of customer sales coupons, discounts and advanced access to new products or service.
  • 3. 3© Copyright Comviva Technologies Limited. 2015 How to build an effective loyalty program A successful loyalty program is: • Proportional to the value consumer deserves. • Aligned with companies’ objectives and goals. • Cater to the interest of the customers. • Attainable and meaningful. • Capable of changing customer behaviours.
  • 4. 4© Copyright Comviva Technologies Limited. 2015 Summary Keeping existing customers and acquiring new customers is a powerful weapon in today’s market. Telecom operators can retain their values by building an affinity with subscribers, along with a pre-established expectation of trust driving loyalty. Today, successful loyalty program are proving to be useful for operators in attaining their marketing goals and creating a win-win situation for all.
  • 5. 5© Copyright Comviva Technologies Limited. 2015 Disclaimer Copyright © 2015: Comviva Technologies Ltd, Registered Office at A-26, Info City, Sector 34, Gurgaon-122001, Haryana, India. All rights about this document are reserved and shall not be , in whole or in part, copied, photocopied, reproduced, translated, or reduced to any manner including but not limited to electronic, mechanical, machine readable ,photographic, optic recording or otherwise without prior consent, in writing, of Comviva Technologies Ltd (the Company). The information in this document is subject to changes without notice. This describes only the product defined in the introduction of this documentation. This document is intended for the use of prospective customers of the Company Products Solutions and or Services for the sole purpose of the transaction for which the document is submitted. No part of it may be reproduced or transmitted in any form or manner whatsoever without the prior written permission of the company. The Customer, who/which assumes full responsibility for using the document appropriately. The Company welcomes customer comments as part of the process of continuous development and improvement. The Company, has made all reasonable efforts to ensure that the information contained in the document are adequate, sufficient and free of material errors and omissions. The Company will, if necessary, explain issues, which may not be covered by the document. However, the Company does not assume any liability of whatsoever nature , for any errors in the document except the responsibility to provide correct information when any such error is brought to company’s knowledge. The Company will not be responsible, in any event, for errors in this document or for any damages, incidental or consequential, including monetary losses that might arise from the use of this document or of the information contained in it. This document and the Products, Solutions and Services it describes are intellectual property of the Company and/or of the respective owners thereof, whether such IPR is registered, registrable, pending for registration, applied for registration or not. The only warranties for the Company Products, Solutions and Services are set forth in the express warranty statements accompanying its products and services. Nothing herein should be construed as constituting an additional warranty. The Company shall not be liable for technical or editorial errors or omissions contained herein. The Company logo is a trademark of the Company. Other products, names, logos mentioned in this document , if any , may be trademarks of their respective owners. Thank you Visit us at www.mahindracomviva.com
  • 6. 6© Copyright Comviva Technologies Limited. 2015