Affiliate marketing is a key strategy for every business industry to prosper. Other people might question its value, but a great number of e-commerce stores can attest to its efficiency. So what is ‘Affiliate Marketing’ from a marketer’s point of view? It is simply an online advertising and promotion done by an ‘affiliate’ or publisher with a tracking link in an ‘affiliate site’ redirected to the trader’s website. Through this, marketer’s brand and services gain popularity on the internet or are introduced by affiliates according to its creatively made product descriptions. It is one way to reach and attract online shoppers to purchase. The business world is huge and complex. Anyone can join and open any business and compete with other traders. Thus, there’s a need for an ‘Affiliate Marketing’, to have an edge among all those dealers. Here are some ways that affiliate marketing is crucial to your business.

2. Introduction to Affiliate Marketing
Affiliate Marketing Terminology
Parts of Affiliate Marketing
How to Start Affiliate Marketing ?
How does Affiliate Marketing Work?
Types of Affiliate Marketing Channels
Affiliate Marketing Tools
Most Popular Affiliate Marketing Companies
Pros & Cons of Affiliate Marketing
About Author
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3. Affiliate marketing is an online
advertising model that provides
an efficient way to promote
products and services to users as
well as companies without
creating our own products and
services.
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Introduction to Affiliate Marketing
The main role of affiliate marketer is to getminvolved in
affiliate programs, find efficient and reputed products
to promote and then share those products with the
target audience to earn profit.

4. 2
Affiliate Marketing Terminology
Common terms that we
generally used in Affiliate
Marketing
1. Affiliate
Affiliates are individuals who promote products and
services to earn commission.
2. Affiliate Program
Affiliate programs is used by companies to promote
products and services. It also offers a commission to
their affiliates.
3. Affiliate Links
An affiliate link is a link a company provides to its
affiliates to promote products and services.
4. Affiliate ID
Affiliate ID is similar to Affiliate Link. Affiliate ID is also
used to promote products as well as services.
Companies provide Affiliate ID in place of Affiliate
Link.

5. Affiliate Marketing Terminology
7. Multi Level Marketing (MLM)
Multi-Level Marketing (MLM) allows us to
recommend others to engage in affiliate marketing.
You get a commission for every person you
recommend to join.
8. Affiliate Marketplace
Affiliate Marketplace is a company that provides
Affiliate Program on various different topics.
5. Payment Mode
The payment mode is used
by companies to pay their
affiliates.
6. Commission
Percentage
Commission is the
amount that is paid to
the affiliates based on
the sales of the products.

6. 3
Parts of Affiliate Marketing
1. The Merchant
The merchant is also known as Maker, retailer,
creator, seller, or brand.
2. The Affiliate
The Affiliates are also known as publishers,
distributors, and advertisers.
3. The Network
Networks are used to handle all tracking, reporting,
and payment activities related to the affiliate.
4. The Customer
Customers are the users who use products or
services to meet their own requirements.

7. 4
How to Start Affiliate Marketing ?
In the current era, everyone wants to earn money in the
easiest way. Affiliate marketing is one of the easiest and
simplest way to earn money online.
Decide on a platform.
Choose your niche.
Find affiliate programs for joining.
Create a high quality content.
Drive traffic to your affiliate site.
Get clicks on your affiliate links.
Convert clicks to sales.
How to get started with affiliate marketing?
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8. 5
How does Affiliate Marketing Work?
Affiliate marketing starts when the affiliate
marketer joins an affiliate program. Once in
the program, there is a standard procedure
that is usually followed to start selling
affiliate products.

9. 1. Influencers
Influencers are the person
who holds power to impact
the purchasing decisions of
a large segment of the
population.
2. Bloggers
Bloggers help you to
increase the seller's
conversions. They also help
you to promote your
business brand and drive
traffic to the seller's site.
3. Coupon Sites
It allows you to get a huge
amount of traffic by
increasing the revenue.
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Types of Affiliate Marketing Channels

10. 4. Email Marketing
Email Marketing is the most important
source of affiliate marketing income.
5. Media websites
Large media websites help you to
promote products to the audience
through the use of affiliate links and
contextual banners.
Types of Affiliate Marketing Channels

11. 7
Pros & Cons of Affiliate Marketing
Increase web traffic
and sales
Reach new targeted
audiences
Backlinks boost your
ranking
You choose the
commission model
(pay per click, per
lead, per sale, per
impression)
Pros
Possible fraudulent
leads
Risk brand image
Inconsistent results
Performance
measuring is
getting harder to
track
costly and time
consuming
Cons

12. STEVEN
NOSKE
Steven Noske is a well-known Western
Australia-based digital marketing expert,
strategist, professional speaker, entrepreneur,
and best-selling author.
He has been active in the digital marketing
space for over 15 years in the field of SEO and
online marketing.
Noske is a specialist in SEO and content
strategy for both B2B and B2C and is regularly
invited to speak at digital marketing
conferences around the world.
He is an author at major digital marketing
sites and writes about digital marketing tips
to grow your business.
ABOUT AUTHOR