Statistics and facts about French SEO and SEM markets

1. FRANCE: A SHORT GUIDE TO SEO

2. What about French Commercial ?
• Simple
• Visually Appealing
• Always look for style
• Minimalist information

3. A key concept: Disruptive Marketing

4. Online advertising: How is France doing ?
• France ranked 3rd (Spending) in EU
• UK and Germany are the 1st and 2nd
• French companies are major actors
of the advertising industry 516.54 544.91 571.66 596.47 619.53 640.8 660.63
327.88 469.52 639.78 839.22 1,072.04 1,337.9 1,589.09
2,007.17
2,164.65
2,315.02
2,457.64
2,594.2
2,726.39
2,857.48
384.52
427.06
470.55
514.15
553.53
576.68
587.15
946.34
996.2
1,042.71
1,085.1
1,124.05
1,160.71
1,197.16
0.
1,000.
2,000.
3,000.
4,000.
5,000.
6,000.
7,000.
8,000.
2015 2016 2017* 2018* 2019* 2020* 2021*
Digital advertising revenue in France from 2015 to 2021, by
format (in million U.S. dollars)
Banner Video Search Social media Classifieds
Source: PWC

5. What Search Engine in FRANCE ?

6. What social media are a good bet ?
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Facebook YouTube Twitter Instagram Snapchat WhatsApp LinkedIn
Shares of French using SM at least once a month,
2014 0 10 20 30 40 50
Youtube
Facebook
Snapchat
Instagram
Quora
Twitter
Whisper
Pinterest
LinkedIn
France: Daily time spent on social media, Q1 2016 (in Min)
Source: SimilarWeb 2016

7. What social media are a good bet ?
France
Main Search Engine(s) Google
Compulsory advertising Tools
SEO (including Display)
Social Media
Recommended advertising tools Classified Advertising
Main Social Media Used
Type of ads liked
Simple and visually impressive
Disruptive
Aspects to emphasize
Authenticity, Handmade
Traditional, Exotic, Uniqueness
Ex. Of words that should be used
The True…, original, Handcrafted
Since Y...

8. Questions
What social media are the most used in your country ?
Did you notice something that differs totally from the
french way of elaborating comercials in your country ?
Do you agree with the ranking of most used SM before?