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A lot of factors contribute to the success of a company: innovative idea, amazing product/market fit, great customer experience to name a few. Likewise, a number of factors can cause a company to fail.
However, in all cases of failure, there is one common factor. It all boils down to failure to acquire customers at manageable costs.
A profitable customer acquisition model assumes that the cost of acquiring customers is significantly lower than the lifetime value of the customers.
We distill the problem to 3 main customer acquisition myths and show you simple ways you can accelerate customer growth