Why Great Companies Fail
to Acquire Customers: 3
MYTH that are holding
YOU
back
Why great businesses fail?
http://www.forentrepreneurs.com/startup-killer/
SO…
YOU HAVE AN AMAZING
PRODUCT (OR SERVICE)
…BUT YOUR CUSTOMERS
ARE NOT RUSHING TO YOU!
WHAT IS GOING ON?
LETS START WITH THREE
CRITICAL QUESTIONS
Question #1: Is Your Value
Prop Clear?
“Unique Value Proposition: A single, clear
compelling message that states why you are
different and worth buying.”
- Steve...
Question #2: Are you tapping
into the “Free” Channels
effectively?
By Socialnomics
Question # 3: Are you
leaving leads on the table?
3 MYTHS THAT ARE
HOLDING YOU BACK
Myth # 1:
Channel Strategy is too
complex
Tip # 1: IDENTIFY AND MAXIMIZE
FREE CHANNELS
As a minimum use Twitter, LinkedIn and Video:
• B2B Companies report up at 53...
Example: Create Simple Videos with Fiverr
Tip # 2: GO AFTER “LOW
HANGING FRUIT”
• Email and Google remarketing campaigns (Google
Remarketing, AdRoll)
Recent Case St...
Tip # 3: SEND EMAIL BASED ON
WHAT CUSTOMERS DO
https://www.getvero.com/welcome
Myth # 2:
Only Big Companies Can
Afford Content Strategy
http://leanstack.com/LeanCanvas.pdf
Tip # 1: BRAINSTORM 3-5 CUSTOMER
PROBLEMS. ADDRESSES THEM
CONSISTENTLY
Tip # 2: IF YOU HAVE A BLOG,
HAVE A STRATEGY
• Have a purpose – focus on main customer problems
• Do keyword research, use...
Tip # 3: CREATE COMPELLING
OFFERS
• Develop “Lead Magnets” or “Honey Pots”
• Create dedicated Landing Pages
• Unbounce is ...
Lead Magnet Example
http://www.tredigital.com/twitterab
c
Tip # 4: USE TESTIMONIALS
AND CASE STUDIES
• Social Proof is more important than the price
• 25% will buy after listening ...
Tip # 5: BE STRATEGIC ABOUT “WHAT”
AND “WHERE”
Prominence of a certain element on a page has
a direct impact on whether it...
Myth # 3
User Engagement is
Declining
Tip # 1 TAKE THE FIRST STEP IN
ENGAGING YOUR AUDIENCE
• Connect with Media, bloggers, thought leaders,
partners, customers...
Tip # 2: BALANCE PROMOTION
WITH ADDING VALUE
From Rallyverse.com
Tip # 3: IF YOU SHARE YOUR
MESSAGE MAKE IT SOCIAL
VS.
3 Strategies = Single Focus
Customer
Growth
Channel
Strategy
Content
Strategy
Engagement
Strategy
QUESTIONS???
COMMENTS???
Let us know at
www.tredigital.com
3 Customer Acquisition Myths That May Be Holding You Back
3 Customer Acquisition Myths That May Be Holding You Back
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3 Customer Acquisition Myths That May Be Holding You Back

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A lot of factors contribute to the success of a company: innovative idea, amazing product/market fit, great customer experience to name a few. Likewise, a number of factors can cause a company to fail.

However, in all cases of failure, there is one common factor. It all boils down to failure to acquire customers at manageable costs.

A profitable customer acquisition model assumes that the cost of acquiring customers is significantly lower than the lifetime value of the customers.

We distill the problem to 3 main customer acquisition myths and show you simple ways you can accelerate customer growth

Published in: Marketing, Technology, Business
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3 Customer Acquisition Myths That May Be Holding You Back

  1. 1. Why Great Companies Fail to Acquire Customers: 3 MYTH that are holding YOU back
  2. 2. Why great businesses fail? http://www.forentrepreneurs.com/startup-killer/
  3. 3. SO… YOU HAVE AN AMAZING PRODUCT (OR SERVICE) …BUT YOUR CUSTOMERS ARE NOT RUSHING TO YOU! WHAT IS GOING ON?
  4. 4. LETS START WITH THREE CRITICAL QUESTIONS
  5. 5. Question #1: Is Your Value Prop Clear?
  6. 6. “Unique Value Proposition: A single, clear compelling message that states why you are different and worth buying.” - Steve Blank The Four Steps to the Epiphany
  7. 7. Question #2: Are you tapping into the “Free” Channels effectively?
  8. 8. By Socialnomics
  9. 9. Question # 3: Are you leaving leads on the table?
  10. 10. 3 MYTHS THAT ARE HOLDING YOU BACK
  11. 11. Myth # 1: Channel Strategy is too complex
  12. 12. Tip # 1: IDENTIFY AND MAXIMIZE FREE CHANNELS As a minimum use Twitter, LinkedIn and Video: • B2B Companies report up at 53% of their sales on Twitter • Adding Video to the website increases conversion by 46% • Create YouTube Video in 5 minutes • Pay $5-30 on Fiverr
  13. 13. Example: Create Simple Videos with Fiverr
  14. 14. Tip # 2: GO AFTER “LOW HANGING FRUIT” • Email and Google remarketing campaigns (Google Remarketing, AdRoll) Recent Case Study: - $350 on Google Search/AdWords = 2 purchases - $46 on Google Remarketing = 17 purchases
  15. 15. Tip # 3: SEND EMAIL BASED ON WHAT CUSTOMERS DO https://www.getvero.com/welcome
  16. 16. Myth # 2: Only Big Companies Can Afford Content Strategy
  17. 17. http://leanstack.com/LeanCanvas.pdf Tip # 1: BRAINSTORM 3-5 CUSTOMER PROBLEMS. ADDRESSES THEM CONSISTENTLY
  18. 18. Tip # 2: IF YOU HAVE A BLOG, HAVE A STRATEGY • Have a purpose – focus on main customer problems • Do keyword research, use keywords in your blogs • Create unique, visually compelling, engaging content
  19. 19. Tip # 3: CREATE COMPELLING OFFERS • Develop “Lead Magnets” or “Honey Pots” • Create dedicated Landing Pages • Unbounce is a great service for landing page templates
  20. 20. Lead Magnet Example http://www.tredigital.com/twitterab c
  21. 21. Tip # 4: USE TESTIMONIALS AND CASE STUDIES • Social Proof is more important than the price • 25% will buy after listening to a video testimony • Product Review increases likelihood of buying by 63%
  22. 22. Tip # 5: BE STRATEGIC ABOUT “WHAT” AND “WHERE” Prominence of a certain element on a page has a direct impact on whether it is deemed credible http://credibility.stanford.edu/pdf/PITheory. pdf
  23. 23. Myth # 3 User Engagement is Declining
  24. 24. Tip # 1 TAKE THE FIRST STEP IN ENGAGING YOUR AUDIENCE • Connect with Media, bloggers, thought leaders, partners, customers; • Foster relationship (pay it forward) via The “Drip Campaign” • Convert Leads into Customers with occasional “Call to Action” Use 5 x 5 x 15 Twitter rule daily: • 15 minutes to read and/or connect with 5 new people and send 5 original comments/retweets
  25. 25. Tip # 2: BALANCE PROMOTION WITH ADDING VALUE From Rallyverse.com
  26. 26. Tip # 3: IF YOU SHARE YOUR MESSAGE MAKE IT SOCIAL VS.
  27. 27. 3 Strategies = Single Focus Customer Growth Channel Strategy Content Strategy Engagement Strategy
  28. 28. QUESTIONS??? COMMENTS??? Let us know at www.tredigital.com

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