7 Content Marketing Skills to Help You Thrive

1. 7ContentMarketingSkillsto
helpyouthrive
HeeJin Seo

2. Whyshouldyoucare
● Can’t start cooking without…
○ the ingredients (marketing tools)
○ learning how to cook (marketing skill sets)
● Today’s Marketing ≠ traditional marketing
○ Less soft skills and more hard skills
■ Data driven
■ More technical skills

3. Youshouldcarebecause...
“It used to be that a decent writer was all you needed to run
a content marketing campaign. Write a few blog posts.
Publish. Awesome. Times have changed.”
- Neil Patel, Crazy Egg | Kissmetrics

4. Wait,whatiscontentmarketing?
“Content marketing is a strategic marketing approach focused
on creating and distributing valuable, relevant, and
consistent content to attract and retain a clearly defined
audience - and, ultimately, to drive profitable customer
action.”
- Content Marketing Institute

5. Asacontentmarketer...
● Competitive advantage
● Opportunity to have intellectual conversations
● Know what skill sets to highlight

6. Asamarketingmanager...
● Know what skill sets to look for when hiring

8. 1.Polishedwritingskills
● Attention grabbing header/ title
● Easy to read content
● Compelling conclusion
● Correct grammar, punctuation, and style

9. 2.Adaptability
● Agile development
○ Make and adjust to quick changes

10. 3.Analytics
● Data Driven
○ Ask the right questions to gather the right information:
■ Where are your audiences located?
■ What is the most popular content topic?
■ Which blog is bringing in the most revenue?

11. 4.Research
● Competitive analysis
○ Keyword research
○ Price
○ Features
○ Marketing channels
○ Sales channels
● Customer preferences and their
changing needs

12. 5.SearchEngineOptimization
● Crawlable pages
● Using correct tags
● Black hat/ White hat
● Basic CS knowledge

13. 6.GraphicDesign
● Quick changes and fixes
● Your vision→ real images
● No third party contractor or part time employee required

14. 7.VideoProductionandEditing
● Less time being used out
sourcing and managing

15. Conclusion
● It’s all about what you make out of it.
● Don’t assume.
Research and analyze.
Be data driven.

16. Strivetobecomeaunicorn!
Image from www.playbuzz.com