Functions of Marketing

1. MARKETING FUNCTIONS
Strategic Marketing Review

2. Bell Work
▪ What comes to mind when you think of marketing?
▪ What is an example of a good?
▪ What is an example of a service?

3. Agenda
▪ 7 functions of marketing ppt and notes
▪ “teen drink” assignment

4. Objective
Students will be able to:
▪ Explain the 7 functions of marketing

5. Closing Task
▪ Students will create a new beverage and use the 7 functions of
marketing to describe it

6. MARKETING
▪The process of planning, pricing,
promoting, selling, and distributing
ideas, goods, or services to create
exchanges that satisfy customers.
https://www.intandemcommunications.co.uk/article/what-is-marketing/

7. PRODUCTS:
INCLUDE BOTH GOODS AND SERVICES
▪Goods
▪What you can touch
or hold in your hand
▪Services
▪Things you can’t
physically touch

8. 7 FUNCTIONS OF MARKETING
▪All the marketing activities you see daily

9. DISTRIBUTION (CHANNEL
MANAGEMENT)
▪Getting goods into a customer’s hands
(distribution)
▪Physically moving and storing goods
▪ Truck, railway, air, etc.
▪ Warehouses
▪ Tracking systems

10. MARKET PLANNING
▪Understanding concepts/strategies used to
target marketing strategies to a select
audience
▪Data-collection
▪Data analysis
▪Creating a marketing
plan

11. MARKETING INFORMATION
MANAGEMENT
▪Getting the marketing information needed
to make sound business decisions
▪Continual process
▪Who are your customers?
▪Habits, attitudes, where they live, trends…
▪Market research
▪ Questioners
▪ Free samples

12. PRICING
▪How much to charge for goods/services
▪Goal – to make a profit
▪How much is your cost?
▪What is competition charging?
▪What are customers willing to pay?

13. PRODUCT/SERVICE MANAGEMENT
▪Improving and maintaining a product in
response to market opportunities
▪Market research of consumer needs and
wants
▪ “new and improved”
▪ Product lines
▪ New technologies

14. PROMOTION
▪Form of communication used to inform,
persuade, or remind people about
products/services
▪advertising

15. SELLING
▪ Providing customers with goods and services they
want to buy
▪ Retail market
▪ To customer
▪ Industrial market
▪ Business to business
▪ Determining customer wants and needs

16. MARKETING CONCEPT
▪Business should strive to satisfy customers’
needs and wants while generating a profit
for the firm
▪Focus on customer
▪All 7 functions need to support this idea

17. 7 FUNCTIONS
▪Distribution (Channel Management)
▪Market Planning
▪Marketing Information Management
▪Pricing
▪Product/Service Management
▪Promotion
▪Selling

18. Assignment
▪ Complete the Teen Drink assignment