Email marketing involves using strategic emails to foster recognition and connection with your target customers. Read to see how email marketing works.

1. DOES EMAIL MARKETING
WORK?

2. In 1978, Gary Thuerk, a Marketing Manager at Digital Equipment Corp, set the stage for commercial email by sending the first bulk email. Often
referred to as “Father of Spam” he generated $13 million in sales!
Today, we are bombarded with email marketing campaigns and although some of it still feels spammy, there is no doubting the impact a well-
crafted message can have on your customers. In reality, with a well-planned campaign, your brand can easily select the best email templates
depending on the message you want to convey.
Whether you are welcoming new subscribers, notifying customers of a sale or wishing someone Happy Birthday, email outreach is a medium that
can offer personalized human connection.

3. What is email
marketing?
Email marketing is the practice of sending a commercial email message to
contacts who have signed up for your email list & given express consent to
receive email communications from you.
The underlying idea of email marketing will never change. No brand marketer
intends to send any unsolicited email. The undying focus is still on ‘Right
message, right person, right time’.

4. Types of
marketing emails
PROMOTIONAL EMAILS
Promotional emails are an excellent method for
your small business to increase sales, signups,
and new product offers.
01
INFORMATIONAL EMAILS
Informational emails are one-to-many emails
you can send to folks to bring them up to speed
in regards to your latest content, product
announcements and more.
02

5. Note: You should only send them to people who have opted in to receive emails from you.
NEWSLETTERS
Newsletters convey business-related news (new
milestones met, new product features) or
showcase a product use case. Newsletters, which
are sent on a regular basis, help you establish a
continuous relationship with your readers.
03
ANNOUNCEMENTS
Email offers the required formality as a conduit
for sending important communications. This
would explain why, during COVID-19, email was
the preferred medium for brands issuing crisis
messages.
04

6. What Makes Email a
Good Lead Magnet?
A lead magnet is a free resource that entices potential consumers to click on your
link. Visitors are more likely to join up for your email list and eventually become
paying clients if you use it accurately.

7. EASILY CONSUMED
To gain traction, instead of a 1000
page novel, aim for something that
the audience can use and consume.
01
ACTIONABLE
Provide an actionable tool, skillset or
a piece of beneficial information that
the audience can apply or share.
02
NOTICEABLE IMPROVEMENT
If your lead magnet is as useful as
your products and services, people
will continue to buy it.
03
RELEVANT
Be clear with your prospects & you
will have no trouble coming up with a
lead magnet subject that solves
problems.
04
IMMEDIATELY AVAILABLE
Your customers love instant
gratification and recognition. Make
them feel valuable by replying to them
right then and there.
05

8. Can I test my emails?
Create an email
marketing plan
Design your
emails
Test your
emails
What you can do with
marketing automation
Measure your
performance
Choose the criterion for success that is most important to you - clicks,
opens or direct sales. You can do the following activities.

9. Too lazy to do it yourself?
EMAIL
info@vantageites.com
WEBSITE
www.vantageites.com
INSTAGRAM
@VantageITeS
‘Mail us’ and we’ll take it from there to help you convert clients.