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Advanced Affiliate Marketing Strategies

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This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).

Session description: We will go over topics such as understanding coupon API strategies, getting your banners past ad blockers, video media scripting tricks, contextual SEO triggers and more!

Published in: Business
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Advanced Affiliate Marketing Strategies

  1. 1. Advanced Affiliate Marketing Strategies Heather Paulson President HPC Management Inc.
  2. 2. Advanced Strategies 1. Affiliate Media by passing ad blockers triggering API’s with keywords in text 1. Affiliate + Influencer Technologies Advanced Tools 2. Tracking Influencer sales
  3. 3. Advanced Affiliate Strategies – Media bypassing Ad blockers 77% Found Static Banner ads Acceptable
  4. 4. Advanced Affiliate Strategies – Media bypassing Ad blockers
  5. 5. Advanced Affiliate Strategies – Media bypassing Ad blockers Merchants 1. Serve ads (Banners) from your own domain and add to network 2. Shave pixels into unique sizes
  6. 6. Advanced Affiliate Strategies – Media bypassing Ad blockers Affiliates 1. Serve the merchant banners from your own domain (Append tracking URL) 2. Detect blockers ask them to disable to see your content 3. Again shave pixels if the banners are standardized IMU sizes Check your page, blog, website pagefair.com
  7. 7. Advanced Affiliate Strategies – Media bypassing Ad blockers Google with Ad Block OFF Google with Ad Block ON How do you get your affiliate ads HERE?
  8. 8. Advanced Affiliate Strategies – triggering API’s with KW’s in text SEO Optimized Contextual Links – Coupons, Promotions, Offers, Giveaways, Rebates Brand Category Sub Category Product SPECIFIC KW’s Tied to an offer API triggered for SEO placement through the affiliates website or blog.
  9. 9. Advanced Affiliate Strategies – triggering API’s with KW’s in text SEO Optimized Coupon Links
  10. 10. Advanced Affiliate Strategies – triggering API’s with KW’s in text McDonalds' PROMotion - ;-)
  11. 11. Merchant and Affiliate Advanced Media Tools fmtc.co Feeds4.com goldencan.com Advanced Affiliate Strategies – Advanced tools coupilia.com popshops.comSome Networks have xml feeds
  12. 12. Merchant and Affiliate Advanced Media Tools Advanced Affiliate Strategies – Advanced tools popshops.com Affiliates Can Easily Build Storefronts!
  13. 13. Tracking Influencer Sales – Influencer SUB networks (They act as affiliates in the larger networks) CPA is about ROI not vanity metrics! Advanced Affiliate Strategies – Influencer Sales Scoutsee.com
  14. 14. Tracking Influencer Sales – Influencer SUB networks Your datafeed is important! Optimize your feeds! Advanced Affiliate Strategies – Influencer Sales Scoutsee.com
  15. 15. Tracking Influencer Sales – Advanced Affiliate Strategies – Influencer Sales RAKUTEN LinkShare’s Curate BETA
  16. 16. Advanced Affiliate Strategies – Influencer Sales RAKUTEN LinkShare’s Curate BETA
  17. 17. Advanced Affiliate Strategies – Influencer Sales Tracking Pepperjam Network with Content Curator PepperJam Affiliate Network and Content Curator In the PepperJam network there is the Content Curator (Affiliates can find the link under the multi channel tab once they login to PepperJam). Curator works with Like2Buy and influencers can load photos to Instagram representing merchant products. • The affiliate/influencer must be approved in your program
  18. 18. Advanced Affiliate Strategies – Influencer Sales Tracking Affiliates + Influencers 1. Log into PepperJam, choose the content curator link & open your account, find the product for the merchant whose program you are approved in
  19. 19. Advanced Affiliate Strategies – Influencer Sales Tracking Affiliates + Influencers 2. The image is added to influencers personal Instagram Like2buy shopping page (I only have one image on this page there can be many https://like2buy.curalate.com/heatherpaulson/ Consumer clicks image and redirect to buy page CPA! Commishhh!
  20. 20. Advanced Affiliate Strategies – Influencer Sales Tracking Affiliates + Influencers Multiple Products In one post
  21. 21. Advanced Affiliate Strategies – Influencer Sales Tracking Affiliates + Influencers http://www.cj.com/publisher/deep-link-generator
  22. 22. Advanced Affiliate Strategies – Influencer Sales Tracking Affiliates + Influencers Allow Deep Linking in CJ
  23. 23. Advanced Affiliate Strategies – Influencer Sales Tracking Fashion & Beauty Brands Must Develop Deep Relationships with Affiliate Influencers = Vanity Coupons = Track the sales pay commish or pay for post Time to recruit? Time to manage? Time to track? Locate Recruit Activate Compensate!
  24. 24. THANK YOU HPC™ Office California Address: 1240 Rosecrans Avenue Suite 120 Manhattan Beach, CA 90266 Phone + Fax 855-645-5296 Email HPC@HPCManagement.co

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