The document discusses leveraging big data opportunities in journalism. It recommends (1) understanding the relevant ecosystem including data sources, actors, and trends in science/technology, (2) defining big data projects with short and long-term goals and KPIs, and (3) implementing projects using agile methods to obtain customer feedback. Potential services include real-time journalism using rapid opinion propagation, ex-post journalism packaging news, and utilizing free-lance experts. The key is balancing quick wins with sustainable business models that meet consumer and industry expectations.
2. Three main messages
A. To exploit Big Data opportunities, we first need to
model the concerned Ecosystem
- Internal and external data generating processes
- The exogenous actors: customers, governments, competition
- Our key performance indicators and targets
A. The concerned Technology and Science are both
moving very fast
B. We need to synergize Short-term and Long-term
goals to develop a viable strategy
3. Weather,
Environment
Rest of the
society &
economy
Electric Power
System
T&D Operators
Regulators
Consumers Producers
Markets Suppliers
Example: the “Electric Energy” ecosystem…
7. Trends in Technology
The main tools becoming available at low cost
Sensors and the Internet of Things
High-throughput data collection empowered
Cloud storage, GPUs, and HPC
Massive computational data exploitation empowered
Virtual reality and Computer vision
Versatile Human-Computer interaction empowered
8. Trends in Science
The main results in Data Science and Artificial Intelligence
The ‘Machine Learning wave’
The ‘Natural Language Processing wave’
The ‘Robotics wave’
The ‘Augmented Intelligence wave’
10. First, we need to
understand the
expectations of
consumers
11. Consumer Expectations
What is expected from the media industry by individuals, social groups,
governments, and economies ?
The shorter-term practical utility of Big-Data to consumers
How we would like the world to be for us now and here…
The longer-term impact in terms of ethical aspects
How we prepare the world for our children and grand-children…
What can/should the ‘Media industry’ offer to
encounter these expectations ?
12. Second, we need to
understand the rest
of the data intensive
industry
13. Producer Expectations
Who are the likely game-changers in terms of service and product offers ?
Data centric industry
Google, Facebook, Hubber, Amazone…
All other industries
Opportunities for many operators to exploit their data
Governments
Moral obligation to produce value for the society
What is the position of the ‘Media industry’ in this
triangle ?
15. Step 1: Understand the relevant
available data sources
WEB archives (Wikipedia, Google Scholar,…)
Media (Reuters, Press, Broadcasters,…)
Social networks (Twitter, Facebook, …)
User clicks and commenting on Media web sites
Need to understand the quality and the various
dynamics of all these data sources to be able to
exploit them !
16. Step 2: Define a big data project in
terms of its objectives
Define a specific context and a specific problem
Define the “short-term” goals (1 – 3 years)
Define the “long-term” goals (5 – 10 years)
NB: both types of goals must be associated a priori with their
KPIs, and their horizon of evaluation
Need to synergize the possibility to exploit low
hanging fruits with the wish to fulfill the intrinsic
mission !
17. Step 3: Implement the project and
collect customer feedback
Use agile methods to exploit early feedback from developers
and from customers
Carefully choose what technology has to be developed ‘in-
house’ and what technology should be ‘imported’
Define strategic ‘alliances’ in terms of technology development
and CRM strategy
Need to ensure fast success stories to enable
sustainability
19. We need to build on 4 exogenous
trends to define a business model
Trends in the world of Science
what we will able to do in principle
Trends in the world of Technology
what kind of affordable tools will be available to do this
Trends in the world of Producers
who will be able to provide the set of services and products
Trends in the world of Consumers
what would the utility of these services/products be to society
20. Quick wins / low hanging fruits, and
Sustainable business models
Ensure a synergy between
Understand the ecosystem
Data sources, actors, trends in science and tech
Explicit KPIs and evaluation horizon
We need to
21. Some possible services/products
Real-time journalism
Based on the rapid propagation of opinions (e.g. TWITTER)
How to build a fast and very well instrumented journalist ?
Ex-post journalism
Need for packaging and digesting the news
How to create a press service à la BOOKING.COM ?
Hubber journalism
There is a multitude of free-lance ‘amateurs’ who are able to provide
excellent analyses of topics of interest to the general public
How to build on the contributions of this wealth of topical expertise ?