SlideShare a Scribd company logo
Econsultancy case study
HOW RESEARCH INTO SOCIAL GAMING BECAME CHILD’S PLAY
When digital publisher Econsultancy sought to create a comprehensive market report on
social gaming, Toluna QuickSurveys supplied the solution…

The Background
A go-to resource for 240,000 professionals

Every month, more than 240,000 Internet professionals from some of the world’s biggest
brands rely on Econsultancy for education and training. A digital publishing and training
group, Econsultancy publishes practical and time-saving research to help marketers make
better decisions about the digital environment, build business cases, find the best suppliers,
look smart in meetings and accelerate their careers.

The Challenge
Launching a definitive guide on Social Gaming

2010 saw Econsultancy on the verge of a major project – a series of ‘Smart Packs’:
comprehensive market reports exploring emerging areas of digital marketing. The first
report in the Smart Pack series was to focus on Social Gaming. The challenge Econsultancy
faced, howewer, was that the consumer research reports currently available on the market
did not provide the proprietary data needed for the report – nor did they cover all the areas
that Econsultancy wanted to explore.

The Objective
Getting quality data in a short time span

In order to really understand consumer behaviour around Social Gaming – and to create a
valuable, actionable report – Econsultancy clearly needed a programme of market research.
What’s more, to achieve enough proprietary data, it would need to survey thousands of
respondents. The problem was, time was very short. In fact, the report needed to be
compiled within just a few weeks. Econsultancy’s objective, therefore, was to reach as many
people as possible as quickly as possible.

The Solution
2,000 respondents, results in 24 hours

To Econsultancy, the answer was obvious: Toluna QuickSurveys. A market-leading, self-
service online survey tool, TQS would enable Econsultancy to ask all the right questions –
quickly and cost-effectively.



Toluna UK Ltd. 8 Walpole Court London UK W5 5ED
www.tolunaquick.com
Most importantly for Econsultancy, Toluna QuickSurveys was linked to the Toluna
Community: the world’s largest online research community, which could deliver full survey
results in just 24 hours.

Econsultancy was therefore able to launch a bespoke survey questionnaire to 2,000
members of Toluna’s 600,000-member community in the UK – and to collect results by the
following day.

Econsultancy’s 38-page Social Gaming report was launched on time and on budget. It
included market trends, key statistics and case study examples of companies using
social gaming for marketing.

The Client’s Verdict
Feedback from Aliya Zaidi, Research Manager, Econsutlancy

Econsultancy was impressed. Here’s what Aliya Zaidi, Research Manager at Econsultancy,
had to say:

Speed to market: “We were able to create our survey within a few minutes and collect the
final results a couple of hours after the survey was launched. This was extremely quick and
easy!”

Scalability: “Another thing that impressed me about QuickSurveys is its scalability. If in
future I want to run a smaller respondent sample, say 500 or 1000, I need only to change the
number of respondents. It’s that simple.”

Proprietary data thanks to real flexibility: “I really value the flexibility of QuickSurveys. I was
able to choose the number of questions, the number of respondents, the markets, the
question types… Being able to create the questionnaire in exactly the way I wanted saved
me a lot of time and trouble, and resulted in genuinely proprietary data.”

First-rate community of respondents: “These days, you can get online survey tools at a
relatively small cost (although not usually of the Toluna quality), but the ability to tie it up
with a first-rate consumer community is what makes QuickSurveys stand out from the
crowd. I didn’t have to worry about the quality of the data and once the survey was
launched to the Toluna community, the result took care of itself.”

Thousands saved in data acquisition: “Cost control came from two things: choosing the
number of questions and choosing the number of respondents. We only paid for what we
used. Ultimately, we created a totally customised survey without paying a hefty price to a
large research agency.”

Data analysis made easy: “In most cases, data analysis is even more important than data
itself. We needed to see the whole picture but also to look at things from different angles.

Toluna UK Ltd. 8 Walpole Court London UK W5 5ED
www.tolunaquick.com
This was easy with QuickSurveys. The survey results were viewable by age, gender, income
level, education and region: exactly what we needed to analyse the data. It was displayed
visually, and we could also download the original data to create our own charts.”

                                              ***
More About Econsultancy

From offices in New York and London, Econsultancy hosts more than 100 events each year in
the US and UK. Many of the world's most famous brands use Econsultancy to educate and
train their staff; these include Google, Yahoo, Dell, BBC, BT, Shell, Vodafone, Virgin Atlantic,
Barclays, Deloitte and many more.
Visit www.econsultancy.com




Toluna UK Ltd. 8 Walpole Court London UK W5 5ED
www.tolunaquick.com

More Related Content

Viewers also liked

Edicion de video
Edicion de videoEdicion de video
Edicion de video
marisolyandun
 
Introduccion ala Pos produccion
Introduccion ala Pos produccionIntroduccion ala Pos produccion
Introduccion ala Pos produccion
Lola280189
 
Herramientas preproducción
Herramientas preproducciónHerramientas preproducción
Herramientas preproducción
Produccion Tele
 
Edicion de Video
Edicion de VideoEdicion de Video
Edicion de Video
peibol
 
Edición de vídeo
Edición de vídeoEdición de vídeo
Edición de vídeo
usernamito
 
La Pre Producción
La Pre ProducciónLa Pre Producción
La Pre Producción
Juan Pablo Arrobo Agila
 
Modelos Lineales y No Lineales
Modelos Lineales y No LinealesModelos Lineales y No Lineales
Modelos Lineales y No Lineales
Flor Cuenca
 
Preproduccion Audiovisual
Preproduccion AudiovisualPreproduccion Audiovisual
Preproduccion Audiovisual
Andrea Ormachea
 
Pasos para la producción y realización de un cortometraje
Pasos para la producción y realización de un cortometrajePasos para la producción y realización de un cortometraje
Pasos para la producción y realización de un cortometraje
alperalta43
 
Pasos para la producción audiovisual
Pasos para la producción audiovisualPasos para la producción audiovisual
Pasos para la producción audiovisual
periodismo1a1
 

Viewers also liked (10)

Edicion de video
Edicion de videoEdicion de video
Edicion de video
 
Introduccion ala Pos produccion
Introduccion ala Pos produccionIntroduccion ala Pos produccion
Introduccion ala Pos produccion
 
Herramientas preproducción
Herramientas preproducciónHerramientas preproducción
Herramientas preproducción
 
Edicion de Video
Edicion de VideoEdicion de Video
Edicion de Video
 
Edición de vídeo
Edición de vídeoEdición de vídeo
Edición de vídeo
 
La Pre Producción
La Pre ProducciónLa Pre Producción
La Pre Producción
 
Modelos Lineales y No Lineales
Modelos Lineales y No LinealesModelos Lineales y No Lineales
Modelos Lineales y No Lineales
 
Preproduccion Audiovisual
Preproduccion AudiovisualPreproduccion Audiovisual
Preproduccion Audiovisual
 
Pasos para la producción y realización de un cortometraje
Pasos para la producción y realización de un cortometrajePasos para la producción y realización de un cortometraje
Pasos para la producción y realización de un cortometraje
 
Pasos para la producción audiovisual
Pasos para la producción audiovisualPasos para la producción audiovisual
Pasos para la producción audiovisual
 

Similar to Econsultancy case study

Toluna quicksurveys2 0 launch presentation
Toluna quicksurveys2 0 launch presentationToluna quicksurveys2 0 launch presentation
Toluna quicksurveys2 0 launch presentation
TolunaQuick
 
New+Voices-Better-Communities-Leveraging-Technology-LGMA_2014
New+Voices-Better-Communities-Leveraging-Technology-LGMA_2014New+Voices-Better-Communities-Leveraging-Technology-LGMA_2014
New+Voices-Better-Communities-Leveraging-Technology-LGMA_2014
Sarah Bishop
 
'Smart Cities'/'Open Data' event in Westminster on 13/11/14: AB, AS and BC pr...
'Smart Cities'/'Open Data' event in Westminster on 13/11/14: AB, AS and BC pr...'Smart Cities'/'Open Data' event in Westminster on 13/11/14: AB, AS and BC pr...
'Smart Cities'/'Open Data' event in Westminster on 13/11/14: AB, AS and BC pr...
IanHallUK
 
ODI overview
ODI overviewODI overview
ODI overview
theODI
 
Web 2.0 Summit Second Life V4
Web 2.0 Summit   Second Life V4Web 2.0 Summit   Second Life V4
Web 2.0 Summit Second Life V4
padassery
 
Personal Data and Trust Network inaugural Event 11 march 2015 - record
Personal Data and Trust Network inaugural Event   11 march 2015 - recordPersonal Data and Trust Network inaugural Event   11 march 2015 - record
Personal Data and Trust Network inaugural Event 11 march 2015 - record
Digital Catapult
 
What does Social-Tech Innovation look like?
What does Social-Tech Innovation look like?What does Social-Tech Innovation look like?
What does Social-Tech Innovation look like?
Dannno
 
Final document
Final documentFinal document
Structural collaboration: Market research in a professional reality
Structural collaboration: Market research in a professional realityStructural collaboration: Market research in a professional reality
Structural collaboration: Market research in a professional reality
InSites on Stage
 
Toluna QuickSurveys - case studies from Sony Music and Econsultancy
Toluna QuickSurveys - case studies from Sony Music and EconsultancyToluna QuickSurveys - case studies from Sony Music and Econsultancy
Toluna QuickSurveys - case studies from Sony Music and Econsultancy
Mark Simon
 
ITNOW magazine: June 2014 (sample)
ITNOW magazine: June 2014 (sample)ITNOW magazine: June 2014 (sample)
ITNOW magazine: June 2014 (sample)
BCS-IT
 
Citadel Apps4Dummies London Workshop - 13th Nov 2014 - Adrain Slatcher, Alice...
Citadel Apps4Dummies London Workshop - 13th Nov 2014 - Adrain Slatcher, Alice...Citadel Apps4Dummies London Workshop - 13th Nov 2014 - Adrain Slatcher, Alice...
Citadel Apps4Dummies London Workshop - 13th Nov 2014 - Adrain Slatcher, Alice...
Ben Cave
 
Web Brainstorming
Web BrainstormingWeb Brainstorming
Web Brainstorming
Ville Tapio
 
Open Data and Apps
Open Data and AppsOpen Data and Apps
Open Data and Apps
Tiffany St James
 
YouKnow Project
YouKnow ProjectYouKnow Project
YouKnow Project
WorldBankGroupFinances
 
Internet of things: making the most of the second digital revolution
Internet of things: making the most of the second digital revolutionInternet of things: making the most of the second digital revolution
Internet of things: making the most of the second digital revolution
bis_foresight
 
UK Government - Internet of Things (IoT) review
UK Government - Internet of Things (IoT) reviewUK Government - Internet of Things (IoT) review
UK Government - Internet of Things (IoT) review
Business of Software Conference
 
Using data effectively worskhop presentation
Using data effectively worskhop presentationUsing data effectively worskhop presentation
Using data effectively worskhop presentation
communitylincs
 
Improving Your Nonprofit Impact Using Real Web3 Examples
Improving Your Nonprofit Impact Using Real Web3 ExamplesImproving Your Nonprofit Impact Using Real Web3 Examples
Improving Your Nonprofit Impact Using Real Web3 Examples
TechSoup
 
Internet de las cosas y datos de ciencia ciudadana para uso público
Internet de las cosas y datos de ciencia ciudadana para uso públicoInternet de las cosas y datos de ciencia ciudadana para uso público
Internet de las cosas y datos de ciencia ciudadana para uso público
Diego López-de-Ipiña González-de-Artaza
 

Similar to Econsultancy case study (20)

Toluna quicksurveys2 0 launch presentation
Toluna quicksurveys2 0 launch presentationToluna quicksurveys2 0 launch presentation
Toluna quicksurveys2 0 launch presentation
 
New+Voices-Better-Communities-Leveraging-Technology-LGMA_2014
New+Voices-Better-Communities-Leveraging-Technology-LGMA_2014New+Voices-Better-Communities-Leveraging-Technology-LGMA_2014
New+Voices-Better-Communities-Leveraging-Technology-LGMA_2014
 
'Smart Cities'/'Open Data' event in Westminster on 13/11/14: AB, AS and BC pr...
'Smart Cities'/'Open Data' event in Westminster on 13/11/14: AB, AS and BC pr...'Smart Cities'/'Open Data' event in Westminster on 13/11/14: AB, AS and BC pr...
'Smart Cities'/'Open Data' event in Westminster on 13/11/14: AB, AS and BC pr...
 
ODI overview
ODI overviewODI overview
ODI overview
 
Web 2.0 Summit Second Life V4
Web 2.0 Summit   Second Life V4Web 2.0 Summit   Second Life V4
Web 2.0 Summit Second Life V4
 
Personal Data and Trust Network inaugural Event 11 march 2015 - record
Personal Data and Trust Network inaugural Event   11 march 2015 - recordPersonal Data and Trust Network inaugural Event   11 march 2015 - record
Personal Data and Trust Network inaugural Event 11 march 2015 - record
 
What does Social-Tech Innovation look like?
What does Social-Tech Innovation look like?What does Social-Tech Innovation look like?
What does Social-Tech Innovation look like?
 
Final document
Final documentFinal document
Final document
 
Structural collaboration: Market research in a professional reality
Structural collaboration: Market research in a professional realityStructural collaboration: Market research in a professional reality
Structural collaboration: Market research in a professional reality
 
Toluna QuickSurveys - case studies from Sony Music and Econsultancy
Toluna QuickSurveys - case studies from Sony Music and EconsultancyToluna QuickSurveys - case studies from Sony Music and Econsultancy
Toluna QuickSurveys - case studies from Sony Music and Econsultancy
 
ITNOW magazine: June 2014 (sample)
ITNOW magazine: June 2014 (sample)ITNOW magazine: June 2014 (sample)
ITNOW magazine: June 2014 (sample)
 
Citadel Apps4Dummies London Workshop - 13th Nov 2014 - Adrain Slatcher, Alice...
Citadel Apps4Dummies London Workshop - 13th Nov 2014 - Adrain Slatcher, Alice...Citadel Apps4Dummies London Workshop - 13th Nov 2014 - Adrain Slatcher, Alice...
Citadel Apps4Dummies London Workshop - 13th Nov 2014 - Adrain Slatcher, Alice...
 
Web Brainstorming
Web BrainstormingWeb Brainstorming
Web Brainstorming
 
Open Data and Apps
Open Data and AppsOpen Data and Apps
Open Data and Apps
 
YouKnow Project
YouKnow ProjectYouKnow Project
YouKnow Project
 
Internet of things: making the most of the second digital revolution
Internet of things: making the most of the second digital revolutionInternet of things: making the most of the second digital revolution
Internet of things: making the most of the second digital revolution
 
UK Government - Internet of Things (IoT) review
UK Government - Internet of Things (IoT) reviewUK Government - Internet of Things (IoT) review
UK Government - Internet of Things (IoT) review
 
Using data effectively worskhop presentation
Using data effectively worskhop presentationUsing data effectively worskhop presentation
Using data effectively worskhop presentation
 
Improving Your Nonprofit Impact Using Real Web3 Examples
Improving Your Nonprofit Impact Using Real Web3 ExamplesImproving Your Nonprofit Impact Using Real Web3 Examples
Improving Your Nonprofit Impact Using Real Web3 Examples
 
Internet de las cosas y datos de ciencia ciudadana para uso público
Internet de las cosas y datos de ciencia ciudadana para uso públicoInternet de las cosas y datos de ciencia ciudadana para uso público
Internet de las cosas y datos de ciencia ciudadana para uso público
 

Recently uploaded

BBA Final SML 501 INTERNATIONAL BUSINESS .pdf
BBA Final SML 501 INTERNATIONAL BUSINESS .pdfBBA Final SML 501 INTERNATIONAL BUSINESS .pdf
BBA Final SML 501 INTERNATIONAL BUSINESS .pdf
mcdopex6
 
Credit Card Stats And Trends in 2024- Webpays
Credit Card Stats And Trends in 2024- WebpaysCredit Card Stats And Trends in 2024- Webpays
Credit Card Stats And Trends in 2024- Webpays
itio Innovex Pvt Ltv
 
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
Growth Buyouts - The  Dawn of the GBO (Slow Ventures)Growth Buyouts - The  Dawn of the GBO (Slow Ventures)
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
Razin Mustafiz
 
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in CityGirls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
maigasapphire
 
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
Newman George Leech
 
TALENT ACQUISITION AND MANAGEMENT LECTURE 5
TALENT ACQUISITION AND MANAGEMENT LECTURE 5TALENT ACQUISITION AND MANAGEMENT LECTURE 5
TALENT ACQUISITION AND MANAGEMENT LECTURE 5
projectseasy
 
WAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdfWAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdf
Western Alaska Minerals Corp.
 
Best Practices in Negotiation for Business Management Students
Best Practices in Negotiation for Business Management StudentsBest Practices in Negotiation for Business Management Students
Best Practices in Negotiation for Business Management Students
zoyaws1
 
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Philip M Caputo
 
Importance of Quality Transformations in VUCA World
Importance of Quality Transformations in VUCA WorldImportance of Quality Transformations in VUCA World
Importance of Quality Transformations in VUCA World
Ankur860831
 
Staffan Canback - The 18 Rays of Project Management
Staffan Canback - The 18 Rays of Project ManagementStaffan Canback - The 18 Rays of Project Management
Staffan Canback - The 18 Rays of Project Management
Tellusant, Inc.
 
You Get Me! Leveraging Communication Styles in Virtual Trainingpptx
You Get Me! Leveraging Communication Styles in Virtual TrainingpptxYou Get Me! Leveraging Communication Styles in Virtual Trainingpptx
You Get Me! Leveraging Communication Styles in Virtual Trainingpptx
Cynthia Clay
 
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAAPETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
lawrenceads01
 
Pricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematicsPricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematics
Matteo Carbone
 
PROVIDING THE WORLD WITH EFFECTIVE & EFFICIENT LIGHTING SOLUTIONS SINCE 1976
PROVIDING THE WORLD WITH EFFECTIVE & EFFICIENT LIGHTING SOLUTIONS SINCE 1976PROVIDING THE WORLD WITH EFFECTIVE & EFFICIENT LIGHTING SOLUTIONS SINCE 1976
PROVIDING THE WORLD WITH EFFECTIVE & EFFICIENT LIGHTING SOLUTIONS SINCE 1976
PYROTECH GROUP
 
DEKISH ELEVATOR INDIA PVT LTD Brochure.pdf
DEKISH ELEVATOR INDIA PVT LTD Brochure.pdfDEKISH ELEVATOR INDIA PVT LTD Brochure.pdf
DEKISH ELEVATOR INDIA PVT LTD Brochure.pdf
unosafeads
 
Guide to Obtaining a Money Changer License in Singapore
Guide to Obtaining a Money Changer License in SingaporeGuide to Obtaining a Money Changer License in Singapore
Guide to Obtaining a Money Changer License in Singapore
Enterslice
 
Destor.One - Business Presentation Dec22.pdf
Destor.One - Business Presentation Dec22.pdfDestor.One - Business Presentation Dec22.pdf
Destor.One - Business Presentation Dec22.pdf
Thales Jacobi
 
Top Digital Marketing Strategy in 2024.pdf
Top Digital Marketing Strategy in 2024.pdfTop Digital Marketing Strategy in 2024.pdf
Top Digital Marketing Strategy in 2024.pdf
Top IT Marketing
 
Cryptocurrency KYC Policies: Comparing Binance KYC Bypass with Rivals
Cryptocurrency KYC Policies: Comparing Binance KYC Bypass with RivalsCryptocurrency KYC Policies: Comparing Binance KYC Bypass with Rivals
Cryptocurrency KYC Policies: Comparing Binance KYC Bypass with Rivals
Any kyc Account
 

Recently uploaded (20)

BBA Final SML 501 INTERNATIONAL BUSINESS .pdf
BBA Final SML 501 INTERNATIONAL BUSINESS .pdfBBA Final SML 501 INTERNATIONAL BUSINESS .pdf
BBA Final SML 501 INTERNATIONAL BUSINESS .pdf
 
Credit Card Stats And Trends in 2024- Webpays
Credit Card Stats And Trends in 2024- WebpaysCredit Card Stats And Trends in 2024- Webpays
Credit Card Stats And Trends in 2024- Webpays
 
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
Growth Buyouts - The  Dawn of the GBO (Slow Ventures)Growth Buyouts - The  Dawn of the GBO (Slow Ventures)
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
 
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in CityGirls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
 
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
 
TALENT ACQUISITION AND MANAGEMENT LECTURE 5
TALENT ACQUISITION AND MANAGEMENT LECTURE 5TALENT ACQUISITION AND MANAGEMENT LECTURE 5
TALENT ACQUISITION AND MANAGEMENT LECTURE 5
 
WAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdfWAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdf
 
Best Practices in Negotiation for Business Management Students
Best Practices in Negotiation for Business Management StudentsBest Practices in Negotiation for Business Management Students
Best Practices in Negotiation for Business Management Students
 
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
 
Importance of Quality Transformations in VUCA World
Importance of Quality Transformations in VUCA WorldImportance of Quality Transformations in VUCA World
Importance of Quality Transformations in VUCA World
 
Staffan Canback - The 18 Rays of Project Management
Staffan Canback - The 18 Rays of Project ManagementStaffan Canback - The 18 Rays of Project Management
Staffan Canback - The 18 Rays of Project Management
 
You Get Me! Leveraging Communication Styles in Virtual Trainingpptx
You Get Me! Leveraging Communication Styles in Virtual TrainingpptxYou Get Me! Leveraging Communication Styles in Virtual Trainingpptx
You Get Me! Leveraging Communication Styles in Virtual Trainingpptx
 
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAAPETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
 
Pricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematicsPricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematics
 
PROVIDING THE WORLD WITH EFFECTIVE & EFFICIENT LIGHTING SOLUTIONS SINCE 1976
PROVIDING THE WORLD WITH EFFECTIVE & EFFICIENT LIGHTING SOLUTIONS SINCE 1976PROVIDING THE WORLD WITH EFFECTIVE & EFFICIENT LIGHTING SOLUTIONS SINCE 1976
PROVIDING THE WORLD WITH EFFECTIVE & EFFICIENT LIGHTING SOLUTIONS SINCE 1976
 
DEKISH ELEVATOR INDIA PVT LTD Brochure.pdf
DEKISH ELEVATOR INDIA PVT LTD Brochure.pdfDEKISH ELEVATOR INDIA PVT LTD Brochure.pdf
DEKISH ELEVATOR INDIA PVT LTD Brochure.pdf
 
Guide to Obtaining a Money Changer License in Singapore
Guide to Obtaining a Money Changer License in SingaporeGuide to Obtaining a Money Changer License in Singapore
Guide to Obtaining a Money Changer License in Singapore
 
Destor.One - Business Presentation Dec22.pdf
Destor.One - Business Presentation Dec22.pdfDestor.One - Business Presentation Dec22.pdf
Destor.One - Business Presentation Dec22.pdf
 
Top Digital Marketing Strategy in 2024.pdf
Top Digital Marketing Strategy in 2024.pdfTop Digital Marketing Strategy in 2024.pdf
Top Digital Marketing Strategy in 2024.pdf
 
Cryptocurrency KYC Policies: Comparing Binance KYC Bypass with Rivals
Cryptocurrency KYC Policies: Comparing Binance KYC Bypass with RivalsCryptocurrency KYC Policies: Comparing Binance KYC Bypass with Rivals
Cryptocurrency KYC Policies: Comparing Binance KYC Bypass with Rivals
 

Econsultancy case study

  • 1. Econsultancy case study HOW RESEARCH INTO SOCIAL GAMING BECAME CHILD’S PLAY When digital publisher Econsultancy sought to create a comprehensive market report on social gaming, Toluna QuickSurveys supplied the solution… The Background A go-to resource for 240,000 professionals Every month, more than 240,000 Internet professionals from some of the world’s biggest brands rely on Econsultancy for education and training. A digital publishing and training group, Econsultancy publishes practical and time-saving research to help marketers make better decisions about the digital environment, build business cases, find the best suppliers, look smart in meetings and accelerate their careers. The Challenge Launching a definitive guide on Social Gaming 2010 saw Econsultancy on the verge of a major project – a series of ‘Smart Packs’: comprehensive market reports exploring emerging areas of digital marketing. The first report in the Smart Pack series was to focus on Social Gaming. The challenge Econsultancy faced, howewer, was that the consumer research reports currently available on the market did not provide the proprietary data needed for the report – nor did they cover all the areas that Econsultancy wanted to explore. The Objective Getting quality data in a short time span In order to really understand consumer behaviour around Social Gaming – and to create a valuable, actionable report – Econsultancy clearly needed a programme of market research. What’s more, to achieve enough proprietary data, it would need to survey thousands of respondents. The problem was, time was very short. In fact, the report needed to be compiled within just a few weeks. Econsultancy’s objective, therefore, was to reach as many people as possible as quickly as possible. The Solution 2,000 respondents, results in 24 hours To Econsultancy, the answer was obvious: Toluna QuickSurveys. A market-leading, self- service online survey tool, TQS would enable Econsultancy to ask all the right questions – quickly and cost-effectively. Toluna UK Ltd. 8 Walpole Court London UK W5 5ED www.tolunaquick.com
  • 2. Most importantly for Econsultancy, Toluna QuickSurveys was linked to the Toluna Community: the world’s largest online research community, which could deliver full survey results in just 24 hours. Econsultancy was therefore able to launch a bespoke survey questionnaire to 2,000 members of Toluna’s 600,000-member community in the UK – and to collect results by the following day. Econsultancy’s 38-page Social Gaming report was launched on time and on budget. It included market trends, key statistics and case study examples of companies using social gaming for marketing. The Client’s Verdict Feedback from Aliya Zaidi, Research Manager, Econsutlancy Econsultancy was impressed. Here’s what Aliya Zaidi, Research Manager at Econsultancy, had to say: Speed to market: “We were able to create our survey within a few minutes and collect the final results a couple of hours after the survey was launched. This was extremely quick and easy!” Scalability: “Another thing that impressed me about QuickSurveys is its scalability. If in future I want to run a smaller respondent sample, say 500 or 1000, I need only to change the number of respondents. It’s that simple.” Proprietary data thanks to real flexibility: “I really value the flexibility of QuickSurveys. I was able to choose the number of questions, the number of respondents, the markets, the question types… Being able to create the questionnaire in exactly the way I wanted saved me a lot of time and trouble, and resulted in genuinely proprietary data.” First-rate community of respondents: “These days, you can get online survey tools at a relatively small cost (although not usually of the Toluna quality), but the ability to tie it up with a first-rate consumer community is what makes QuickSurveys stand out from the crowd. I didn’t have to worry about the quality of the data and once the survey was launched to the Toluna community, the result took care of itself.” Thousands saved in data acquisition: “Cost control came from two things: choosing the number of questions and choosing the number of respondents. We only paid for what we used. Ultimately, we created a totally customised survey without paying a hefty price to a large research agency.” Data analysis made easy: “In most cases, data analysis is even more important than data itself. We needed to see the whole picture but also to look at things from different angles. Toluna UK Ltd. 8 Walpole Court London UK W5 5ED www.tolunaquick.com
  • 3. This was easy with QuickSurveys. The survey results were viewable by age, gender, income level, education and region: exactly what we needed to analyse the data. It was displayed visually, and we could also download the original data to create our own charts.” *** More About Econsultancy From offices in New York and London, Econsultancy hosts more than 100 events each year in the US and UK. Many of the world's most famous brands use Econsultancy to educate and train their staff; these include Google, Yahoo, Dell, BBC, BT, Shell, Vodafone, Virgin Atlantic, Barclays, Deloitte and many more. Visit www.econsultancy.com Toluna UK Ltd. 8 Walpole Court London UK W5 5ED www.tolunaquick.com