The key question for Public Service Media is, how to enhance the public service brand identity while constantly innovating. #NordvisionSocial

1. #NORDVISIONSOCIAL
Tuija Aalto, Yle Strategy/Media

2. We are social
STATISTICS FINLAND

3. Messaging grows fast
YLE KMK SURVEY

4. Facebook for news: 42 % under 35
REUTERS INSTITUTE

5. News Brand on Social
REUTERS INSTITUTE

6. Facebook vs. Yle Areena daily
YLE KMK SURVEY

7. Internet video is mobile
FINNPANEL

8. Data plans enable video viewing
FICORA

9. Brand Identity & Innovation
• The key question for Public
Service Media is, how to enhance
the public service brand identity
while constantly innovating
#NordvisionSocial

10. • Infographics: Finland's
Media Adapts for the
Future

11. Recent developments at Yle