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Aalto Nordvision Social opening remarks

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The key question for Public Service Media is, how to enhance the public service brand identity while constantly innovating .

#NordvisionSocial

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Aalto Nordvision Social opening remarks

  1. 1. #NORDVISIONSOCIAL Tuija Aalto, Yle Strategy/Media
  2. 2. We are social STATISTICS FINLAND
  3. 3. Messaging grows fast YLE KMK SURVEY
  4. 4. Facebook for news: 42 % under 35 REUTERS INSTITUTE
  5. 5. News Brand on Social REUTERS INSTITUTE
  6. 6. Facebook vs. Yle Areena daily YLE KMK SURVEY
  7. 7. Internet video is mobile FINNPANEL
  8. 8. Data plans enable video viewing FICORA
  9. 9. Brand Identity & Innovation • The key question for Public Service Media is, how to enhance the public service brand identity while constantly innovating #NordvisionSocial
  10. 10. • Infographics: Finland's Media Adapts for the Future
  11. 11. Recent developments at Yle

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