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http://www.google.com/support/webmasters/bin/answer.py?answer=66361&hlrm=nl There is no problem in being an affiliate as long as you create some added value for your users and produce valuable content that gives a user a reason to visit your site. For example, you could create product reviews, ratings and product comparisons. Google, July 2011
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Google panda update internet advantage

Editor's Notes

  1. 34 17 12 Eso era ANTES de places
  2. 34 17 12 Eso era ANTES de places
  3. ¿Cómo llegas al top 3?
  4. ¿Cómo llegas al top 3?
  5. ¿Cómo llegas al top 3?
  6. ¿Cómo llegas al top 3?
  7. ¿Cómo llegas al top 3?
  8. ¿Cómo llegas al top 3?
  9. ¿Cómo llegas al top 3?
  10. ¿Cómo llegas al top 3?
  11. ¿Cómo llegas al top 3?
  12. ¿Cómo llegas al top 3?
  13. ¿Cómo llegas al top 3?
  14. Do not see Panda as an update of itself, but as a new addition to the existing algorithm: You have to deliver quality, and that is not easy to fake.
  15. No unique content Data feed only
  16. Único = contenido, pero también el concepto, sé como página de referencia que todo quieren enlazar// esto también se aplica a anunciantes, no ofreces tu contenido al cualquiera Añadir valor= dar visitantes más información, comparar productos, filtrar etc, maar en ningún caso enviar directamente Lo que Google no sabe hacer= Onebox, el mayor peligro para afiliados
  17. Bounce >40% Time on site <1:30
  18. Check analytics, take on problem pages/-areas Delete, index, combine or update – increase content / ad ratio See next slide
  19. Check analytics, take on problem pages/-areas Delete, index, combine or update – increase content / ad ratio See next slide
  20. Panda is quality update, by adding userdata and social signals it will be more difficult to fake! Add something unique to Internet Prevent being filtered out based on your content Know what is going on, and where on your site it is happening
  21. Internet Advantage