The 10 Most Innovative CDN Disruptors to Watch in 2022 May2022.pdf

Boon or Bane
Cloud Compu ng
What Lies Ahead?
Implica ons of CDN
www.insightssuccess.com
VOL-05 | ISSUE-07 | 2022
BaishanCloud
Technology
An Innovative Footprint
in CloudTech
e
10
M
O
S
T
Innovative
CDN
to Watch, 2022
D I S R U P T O R S
Tao Huo
Co-Founder

Delivering
Efficient, Fast,
and Secure
Content on the
Internet
any websites on the internet struggle to meet
Mtheir performance needs with traditional hosting
services. A content delivery/distribution
network (CDN) bridges this gap by improving the
performance of the websites. Therefore, many businesses
feel the need to have the services of the CDN companies to
send their content on the internet efficiently, swiftly, and
securely. The proxy servers and data centers of the content
delivery network (CDN) improve the performance of the
internet by providing service spatially to end-users. CDNs
serve most of the content on the Internet, including
graphics, scripts, text, media files, documents, software, e-
commerce portals, live media, and social media sites. Thus,
CDN is an important layer in the complete internet
ecosystem.
The nodes of CDN are placed in multiple locations over
internet backbones. Its benefits include reducing bandwidth
costs, increased worldwide availability of the content,
improved connectivity, less server load, decreased
redundancy, reduction in page loading time, and improved
client response times. Innovative CDN disruptor companies
prioritize having larger proxy servers, data centers, and
node points in many locations for delivering or distributing
valuable content globally.
Most CDN companies provide their services over edge
nodes based on the coverage they want to cover. They
optimize content delivery by augmenting the end-to-end
transport network and distributing content on various
intelligent applications by using techniques for optimizing
content delivery. An end-to-end transport network keeps the
content distribution network relatively simple. It moves the
intelligence at its maximum capacity to the network's
endpoints, i.e., hosts and clients.
Editor’s Desk

CDN services are in demand, and most of the web
traffic is served with the help of CDNs, which also
include traffic from major sites such as Amazon,
Facebook, and Netflix. Efficient, fast, and secure
content delivery to internet services and websites.
Geographically distributed, all groups of servers in
the CDN work together to provide swift delivery of
the internet content.
In this edition of “The 10 Most Innovative CDN
Disruptors to Watch in 2022,” we present the most
innovative CDN companies disrupting the industry
with their innovative services for delivering content
reliably and affordably on the internet.
Delve in!
sharad@insightssuccess.com
Sharad Chitalkar

Cover Story
Tech Evolution
How VideoAmp Evolved the Company Culture
and Process to Increase the Number of
Engineers Employed
Crafting Visually Engaging Stories
Black Box Production
16
20
CXO
08
BaishanCloud
Technology
An Innovative Footprint
in CloudTech

Contents
A Fast Track to Success
Cleverus Consulting
26
Creating Impressions that Inspires
Sizmek
Articles
Media Industry and
its’ Digital Transformation
Editor’s Pick
24
Providing a New Outlook to
Traditional Businesses
Virtualizing
Business
36
Where Technology Meets Opportunity
GHO Group
28
A Unique Global Creative Platform
Shutterstock
30
32
Creating Seamless
Possibilities through Video
Vidyard
34
Simple, Straightforward,
Effective Social Media Management
Viral In Nature
40
Reforming Digital Publishing
and Crisis Management
YUDU
42

sales@insightssuccess.com
May, 2022
Editor-in-Chief
Senior Sales Manager Business Development Manager
Marketing Manager
Technical Head
Technical Specialist Digital Marketing Manager
Research Analyst
Database Management Technology Consultant
Hitesh Dhamani
Managing Editor
Anish Miller
Executive Editor
Sharad Chitalkar
Assistant Editors
Jenny Fernandes
Kshitij S Peter Collins
John Matthew
Sales Executives
David, Martin, Irfan
Business Development Executives
Steve, Joe, Saurabh
Jacob Smile
Aditya Marry D'Souza
SME-SMO Executive
Amol Wadekar Frank Adams
Circulation Manager
Robert Brown Stella Andrew David Stokes
Visualizer
David King
Associate Designer Co - Designer
Sonia
Shyam Sonawane
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Josh Usheroff
Co-Founder
Black Box Productions provides creative production services in
Montreal and Toront.
Black Box Productions
blackboxproductions.tv
Lawmence Wong
CEO
Cleverus is a team of digital marketing experts that elevate the
presence of businesses through excellent marketing services.
Cleverus Holdings
cleverus.com
Gary Olson
CEO
The GHO Group, LLC is an independent consulting group that
has the unique ability to understand the myriad of different and
complex media technologies.
GHO Group LLC
ghogroup.com
Michael Litt
CEO
Vidyard is The Video Platform for Marketing and Sales.
Vidyard
vidyard.com
Shawn Alain
President
Viral In Nature is an award winning social media, reputation
management and web development agency.
Viral In Nature
viralinnature.com
Dave Gullo
Founder and CTO
VideoAmp
videoamp.com
Richard Stephenson
Founder and CEO
YUDU is a applications technology company specializing in
digital publishing and crisis communications.
YUDU
yudu.com
Mark Grether
CEO
Sizmek
sizmek.com
Sizmek Ad Suite is a global, multichannel ad server used to
create, distribute, customize, measure, and optimize campaigns
across a variety of screens.
Jon Oringer
Founder and CEO
Shutterstock
shutterstock.com
Shutterstock is a leading global creative platform offering full-
service solutions, high-quality content, and tools for brands,
businesses and media companies.
VideoAmp is a software and data company.
Description
Company Name Featured Person
The
10
Most
Innovative
to Watch,2022
CDN D I S R U P T O R S
Tao Huo
Co-Founder
BaishanCloud is an innovative and independent edge cloud
service provider in China with significant global reach.
BaishanCloud
baishancloud.com

BaishanCloud
Technology
We are committed
to addressing the
arising application
needs of global customers
in their processes of digital
transformation in the
5G and loT era while
serving global internet
and enterprise
customers.

Tao Huo
Co-Founder
BaishanCloud
C
O
V
E
R
S
T
O
R
Y
The 10 Most Innovative CDN Disruptors to Watch, 2022.

C
loud technology has penetrated every digital
medium, from starting your morning with a social
media feed to integrating office workflow. The
capabilities that cloud technology offers by leveraging
multiple solutions are unparalleled to match customer
needs. Embracing the cloud technology to be a leading
independent edge cloud service provider in China with
strong global outreach capabilities, offering neutral
infrastructure, cloud-native security, and developer services,
Tao Huo co-founded in 2015.
BaishanCloud Technology
When China accelerated mass entrepreneurship and
innovation strategy, Tao found the strategy a one-time
opportunity, introducing BaishanCloud Technology as a
cloud service provider with a focus on the management of
the full life cycle of data.
Propelling the Space in China
Entering the seventh year of its business, BaishanCloud has
evolved from a -centric provider to an edge cloud
CDN
service provider in China with strong global outreach
capabilities, offering ,
neutral infrastructure cloud-native
security developer services
, and . The Company is
leveraging its globally distributed edge cloud platform and
its software development capabilities; It provides a wide
range of industry-agnostic application solutions for global
internet and enterprise customers across different industry
verticals.
Staying Ahead
With its global edge cloud network, the Baishan serverless
edge cloud platform provides a secure and stable full suite

of global edge acceleration services, managing and
processing customers’ application and solution needs at the
edge.
Adopting the concept of Zero Trust and SASE, the Baishan
edge cloud platform facilitates enterprises’ simultaneous
transformation of moving to the cloud and data security
system. The platform provides unified security protection
and management of enterprises’ networks, applications, and
data. The CDN + security solution propelled many
enterprise-level clients.
Tao mentions that Baishan’s serverless edge cloud platform
supports full lifecycle management of APIs. Using
containers and heterogeneous application system
orchestration on the edge nodes, the platform reduces
solution development threshold, empowers agile
development, and improves operational efficiency for
enterprise customers to provide optimal application
solutions for enterprise digital transformation!
As an integral part of its global edge cloud services,
Baishan’s CDN continues to become more competitive in
China and the rest of Asia. It is widely recognized as one of
the top regional cloud content distribution providers in
terms of response time, availability, and throughout.
Business Traction
BaishanCloud’s vast experience in network operation and
understanding of the global CDN industry, along with its
innovative service serving as business tractions. Tao shares,
“We understand our clients’service commitment to the
global audience, and we have the resources and expertise
needed in China and Asia to help navigate the network,
regulatory, and security challenges.”
Baishan’s CDN + Security + edge cloud product suite offers
unmatched network presence and technical/compliance
expertise. Its customers are covered by regional delivery
deployment add-on and services.
anti-DDoS WAF
The Cloud Experts
BaishanCloud aims to empower its employees with
appropriate training with an inclusive culture. Ultimately, a
happy employee creates a satisfied customer.
The Company aims to be a globally respected technology
company driven by technology and service innovations.
With the global edge cloud services, Tao hopes to be of
great assistance to global enterprises in their digital
transformation process.

“Our society is facing great
uncertainty, but I firmly
believe technology provides
certainty. Geekbang joins
force with Baishan to
bravely face those
uncertainties.”
- Taiwen Huo, Tech Partner
at InfoQ China Geekbang
“BaishanCloud works to
provide technical solutions that meet
clients’needs and beyond. We have
maintained close cooperation, jointly expanding
the global market, providing secure and effective network
services to every terminal.”
- Joe Zhu, Founder and CEO at Zenlayer
The Pandemic Effect
Tao expresses that, on the one hand, the
pandemic has raised expectations for the
quality of content people consume and
significantly increased network traffic with
everything being pushed online. Static content
and low-resolution content simply can’t meet
the expectation anymore. On the other hand,
the appetite also increases – people want to
consume more and consume on-demand. Wait
time or buffering is no longer acceptable.
All these place challenges and opportunities on the network
infrastructure and the computing system - strategic planning
and regional emphasis would be crucial for the
sustainability of cloud service infrastructure development.
Tao states that during the most challenging coronavirus
outbreak in China, Baishan provided free network services
for online course distribution/acceleration for many
elementary and high schools in China. More recently, for
the entire duration of the Beijing Winter Olympic Games
Baishan provided full network services and support for
mainstream media and live streaming platforms in China to
ensure seamless viewing experience for audience across the
globe. He mentions, “Our team worked 24/7 to deliver
uninterrupted viewing experiences for millions of our
global online viewers.”
Moving Ahead with Cloud
BaishanCloud is committed to addressing the arising
application needs of global customers in their digital
transformation processes while serving global internet and
enterprise customers. The Company has experienced rapid
growth since its inception, and its innovative edge cloud
products have gained considerable traction in the
marketplace, both at home and overseas.
Let the Testimonials do the Talking!
“It has been a great journey for BaishanCloud in the past
six years of development. We could not be where we are
without our reliable alliances.”
- Wei Wang, Sr. Director of Operations at New Oriental
Education & Technology Group

May 2022 | 16 | www.insightssuccess.com

Dave Gullo
Co-founder & CTO
VideoAmp
Tech Evolution

Ÿ “Promoting out of hand” is another variation of
this where you don’t put someone through the
normal due diligence because they already
present. In our case, individual contributor (IC)
engineers don’t go through the rigorous
reference checks that new managers do.
Ÿ “Hiring under duress” or lowering your bar
simply to meet headcount goals. I strongly
advise to hire fewer “full-full stack” senior
engineers vs a bunch of junior or mid-level
career developers who require more time,
nurturing and precious attention units from your
senior staff.
Process
This is a moving target, and one which has definitely been
an ongoing series of blogs. In the early stage, we “over
prescribed scrum.” Something that a very early stage
company can do, along with too much agile processes too
soon.
For example, prototypes and proof of concepts should not
have a rigorous definition of done, with endless unit,
functional, and end-to-end tests because the product’s
requirements will probably zig-zag wildly.
Conversely, having too little process when you are
supporting enterprise customers can also be a
problem. I spent my prior days as an IC and
VideoAmp turns 4 years old this month. So many
memories, and so much growth. Let’s reflect on
some of the worst decisions and associated
learnings that have been fundamental to our growth. Why
the worst you say? Because when you accelerate your
learning rate in a fail-fast environment, it then allows you to
make fast decisions vs the analysis paralysis predicament.
Reflection
One of my favorite wildcard interview questions for
managers is: “Describe the failure you’re most proud of.”
This sometimes catches people off guard, so I’ll share mine
first to get the conversation going. Inevitably it comes down
to choosing because there are so many.
You can’t talk about growth and success without talking
about these failures. Unless you’re some kind of hybrid AI-
robot-space-alien who’s absolutely perfect, there’s going to
be mistakes. What’s important is that as a leader you own
your mistakes and be transparent about them.
Hiring
Finding the right people is the single most important aspect
of growing a startup. The biggest mistakes in hiring have
been:
Ÿ “Hiring out of hand” or short cutting the normal
processes because the candidate is well known by other
engineers in the group.

contractor retrofitting and scaling CI/CD pipelines and
training engineers how to write better tests.
The challenge is right-sizing this all along the way, and the
trigger points on when to change may not be obvious. I say
this because we grew headcount by 22 engineers from Oct
2017 to Feb 2018, and in the process we did not modify our
simplified Kanban approach to a prescribed Scrum process
quickly enough. Growing pains emerged, to say the least.
Now we’re in a spot where we can withstand a magnitude
scale of growth with roughly the same squad and tribe-level
process.
Management
Riffing off rapid growth of Brains in engineering, we didn’t
scale management fast enough. Almost all startup
engineering orgs start very flat, with all ICs and no
management. You have “tech leads” who may split their
time doing light managerial functions, but they all write
code and dive into the operations.
The biggest fail here in scaling the ICs was not scaling the
org and management structure to follow. At ~44 engineers
and data scientists, we have a duty to deliver on our mission
to provide an environment where they have the opportunity
to do the best work of their lives and be worth more in the
marketplace.
Without this vital management structure, there is a vacuum.
Do not bolt this on later, build it as you go. We took
inspiration from Spotify’s model of engineering
organizational scaling.
Growth & Career Pathing
We’ve talked about all of these fails, how about something
that has worked well for us?
When doing initial contact with a candidate, I often ask
“why are you in market?” I have seen countless folks who
are looking because their current management does not
have their growth and career pathing in mind. In extreme
cases, they can do a day’s work in four hours, feel like they
are under-challenged, and have not learned anything in
years. They work in an environment like the movie Office
Space.
Taking an opposite approach is to engage in the growth and
pathing of every individual. We do this by:
Ÿ Aligning the growth of the individual with the
company’s growth.
Ÿ Having management check in frequently on the success
of this, and
Ÿ Setting up formal quarterly check-ins on measuring
these goals. Google adopted this early on from John
Doerr in the form of OKRs, and there are great
platforms out there which can formally measure and
track these objectives.
Career pathing is a longer-term concern. I ask candidates
from the start “so what’s the next job after VideoAmp?”
This often catches them off guard, then after careful thought
most reply with a role 1-2 levels beyond where they’re at
now. It’s our goal to help steer them in whatever path they
currently see.
Many earlier-career engineers think management is their
ultimate path, but I have found that many will stay on a
tract of engineering excellence. Whether it’s a Principal
Engineer or a VP of Engineering, the goal is to orient the
new challenges in a manner which grows them in that
direction, even if we can’t fully realize their ultimate
pathing goal while at the company.
By paying careful attention to these details, we have found
our annual retention rate in the high 90%.

O
nce there was a time when the question was “Will
the media industry get digitally transformed?”, but
the scenario has changed now. The question today
is “How will the transformation take place?” and “How will
the media companies respond to this change?” Seeing these
opportunities presented by the digital video systems, new
players are joining the market, hence, capturing consumer’s
mind with new initiatives and grabbing their wallets. These
changes are bringing in aggressive modification in the
industry along with new business models, partnerships and
also acquisitions.
Whether one is a movie freak or a mad TV watcher, it is
quite known to them that the technology today is not what
they have seen few years back. The media and
entertainment industry has seen rapid changes and
modification in the recent years. The most observing
changes that the world of technology has witnessed are as
follows:
Multi-tasking and Multi-Channel Experiences
Time has changed now. Those days are gone when people
used to see the advertisement of a film on the road-side
billboard or on their newspaper and then go to a movie hall
to watch the movie. Today, people are multitasking and they
are more into multi-channel experiencing. People now are
not just into watching a movie or Television show with all
their concentration. They are watching a movie, uploading
status on their Facebook wall and tweeting about the movie,
all at the same time. They are sharing their views and
opinions about whatever they are watching on their social
media platforms. It clearly indicates that marketing is no
more a one-media thing; rather it’s an event of all channels.
An extensive research clearly proved that most people
watch clips and user-generated content on their phones and
simultaneously they prefer watching movies on a device
with larger screen like computer or television set. This is
something of which entertainment companies must take
advantage of by prompting the viewers to use hashtag (#)
and share using branded content to bring more traffic to
their content. Those days are no more when the writers and
marketers used to be focused about only the writing of the
content, rather they are now focusing a lot on how their
promotional content on social media platforms should look
like and how they can gain more attraction.
Curated Content is more in demand
The audience has changed a lot and so is their demand.
People are now demanding more curated content. And the
trend is already growing at a very successful pace. It has
been observed that media giants like Netflix and Amazon
have already been effectively using the curated content for
about four years. It is a procedure where the platform
suggests what the audience would like to watch or
subscribe. When these are used effectively, it can create
new audiences instantly for the provider’s new shows and
products. This is a better way to advertise products than
other means of advertisements.
Getting more creative with Artificial Intelligence
It sounds crazy to hear that the projected amount of
spending for AI (Artificial Intelligence) for 2025 is $30
billion which was earlier observed to be $300-350 million
in the year 2015. But the main reason behind such a huge
projection is that AI is changing the way completely in
which creativity was expressed earlier. There are already
various companies which are using the AI technology to
create interesting movie plot points based on the
performance of box office results.
Recent reports informed that McCann Erickson in Japan
owns an AI creative director which can actually analyze
briefings from clients before pitching a story. From image
recognition and language processing to speech recognition
and deep learning, AI is analyzing everything to create new
levels of impactful pitches through creative process in the
entertainment and media industry.
Editor’s Pick

Wireless media is the new upcoming trend
Gone are those days when people had to pay for all 300 channels which their satellite or cable TV channel providers used to
give though the viewer actually watches only four to five channels. Now the definition of the entire media and entertainment
industry has changed. The companies like Netflix and Hulu has brought in the new generation of wireless entertainment. The
new users are going online. From YouTube, Netflix, Hulu to Amazon and even the cable companies are going to wireless and
replacing traditional offerings with special and customized packages to attract more consumers.
Smarter Advertisements is the future
The present day technological advancements have brought an analytical approach in machine learning and have opened
doors to combine AI and reality. This is which is making advertisements much smarter. The pundits say traditional product
placement will be soon replaced by the just a click on the dress of one’s favorite actor or actress, that too just when it appears.
Experts mentioned that marketing agencies with the help of big data, will be soon able to switch out specific product
placement to the one the viewer will most likely buy. The advertisement is soon going to be another mode of entertainment.
After the new digital transformations taking place, certain changes are observed in the media and entertainment industry.
Traditional revenue models are decreasing in their growth as the new models are emerging. Digital enterprises are gaining
much prominence as their ability to deliver multi-channel experience and individual business models are replaced by the
modern day complex ecosystem of the new comers including new startups and super-platforms. The concept of
generalization is fading away and the personalized content is taking stand.

Digital transformations are driving every sector with
an unmatched speed. Social media has been one of
the greatest evolutions of the century. It has
revolutionized our way of communication, advertising and
the entire market landscape.
Owing to this booming rise, regional businesses are now
able to launch and advertise their products on a global scale
with notable eﬃciency at minimal cost. Various companies
around the globe are transforming the way they connect
with their customers. They are choosing contemporary
methods of communication like web chat, website or web
page based feedbacks. These free of cost methods have also
enabled the customers to convey their query and get the
feedback in real-time.
However, there is an endless ﬂow of data on the internet.
Thousands of global companies with similar products are
directly competing with each other; all in the hope of
making a mark.
Needless to mention, if a company wishes its website to be
at the top of every relevant search list, then it must employ
an adept SEO team. Either in-house or specially hired, it is
prerequisite for organizations to have a precise SEO
solution to stay ahead of the competition.
Malaysian-based company, Cleverus Consulting, boasting
a wide-range of SEO experts, is the perfect solution for
global businesses. Founded in 2013, Cleverus has gone on
to become one of the best companies in Malaysia, all the
while bestowing its clients in having their online presence
proliferated. Being one of the most established Google
partner, it has developed a proven framework to help its
clients rise quickly to the top of major search engines
around the world.
Cleverus
Consulting:
A Fast Track to Success
Lawnmence Wong
CEO

Journey from a Regional SEO
Framework Provider to a Leading
Online Marketing Agency
Cleverus initially started offering some
prominent SEO services that
empowered its customers to outrank
their competitors and dominate the
search engine with better results. With
the increasing client demands and fast
paced progression, the company began
offering new services such as web
design, online reputation management,
influencer marketing, and app
development. Cleverus then utilized its
specialized SEO framework to incept
and enhance the online reputation
management service, which further
helped major companies remove
negative press online and successfully
restored the brand name of those
companies. Cleverus firmly believes in
offering complete customer satisfaction
and charges its clients based on results
and delivers optimal level of
performance. This proven credibility
has given both the company and its
clients a win-win situation.
Cleverus is currently ranked as the
number one SEO Specialist in
Malaysia on Google for providing
some of the most competitive
keywords in the industry. Today, as a
market leader, the company is getting
Request for Proposals (RFP) from
major global companies and is
delivering some impeccable services to
them. However, its journey has not
been a cake-walk.
During the early phase of Cleverus, it
faced plenty of rejections. But over the
years it has managed to overcome the
challenges by continuously delivering
high-quality work to its trusted clients.
The productive, efficient and cost
effective services provided by Cleverus
were admired by many of its clients.
As a result, the company gained plenty
of referrals from its existing clients
which helped ameliorate its growth
digital platforms have allowed
organizations to connect with a wider
pool of global audience, in real-time.
Cleverus is leveraging this trend, and
instead of the usual traditional
advertising on newspaper and
magazines, it has shifted its focus
towards online advertising and
marketing platforms such as Facebook,
Google, and Instagram.
This year alone, Cleverus has hired 3
new staff to accommodate the demands
for online advertising and foresee
hiring even more employees in Q2 as
the demand gets higher. It is also hiring
overseas employees to facilitate the
groundwork to penetrate these new
markets. Cleverus envisions one being
the largest online marketing agency in
Asia in the near future. The company
has been meticulously raising funds to
push its vision further into reality and
expects its name to be the primal
choice amongst clients.
rate.
While explaining about the reasons
behind Cleverus’s fast-paced success
its CEO, Lawmence Wong, recalls,
“We were confident in our ability and
have persisted to source leads daily
and approach clients to showcase our
service.” With the company continuing
to develop its solid reputation in the
online marketing industry, it now
envisions on being the largest online
marketing agency in Asia within the
next six years.
Passionately Leading the Group of
Young and Experienced
Professionals
Cleverus Consulting has a strong team
of 21 people at present, with offices
scattered across Malaysia, Philippines,
and the United States. Lawmence
Wong’s astute leadership has been a
vital part behind this surging growth.
Wong believes that having the right
talent is the key behind growing a
company. Thus in Cleverus, every
single hiring is personally approved by
both Lawmence and the Head of HR to
maintain the quality of its services.
Lawmence has astutely led the group
of young and experienced
professionals in the company to greater
heights. Their expertise has allowed
the company to gain more and more
pleasing and loyal clients. Throughout
his leadership, Lawmence has
emphasized on futuristic integrations
and bold expansion plans, and is now
planning to expand to several cities in
Asia within the next few years.
Leveraging the Trends of the Digital
Space
Nowadays, every other company is
employing digital ways of marketing,
and digital transformation is gaining a
worldwide attention for all the right
reason. Marketing and Advertising via
Dominate
Google and
take over your
competition with
our proven
Search Engine
Optimization
strategies.
“
“

GHO
Group:
Where Technology Meets Opportunity
Almost every business sector including
entertainment, education, training, communication
and security is revolutionizing due to the
emergence of multimedia platforms. These new technology
platforms showcase the demand for an expert media
solution provider. The broadcast and media industry is
constantly evolving. It has become a prerequisite for media
planning and designing companies to anticipate new trends
and industrial changes to provide the best guidance and
advice to clients. Whether it is a new facility or upgrading
an existing one, there are several methods to deliver
programming and content in a better way to every business.
But very few companies have the notable ability to identify
clients this way and provide them with future-proof media
solutions. GHO Group is one of them.
GHO Group is an independent consulting ﬁrm,
specializing in planning and designing
media production facilities for
broadcast and
As a strategic adviser we
identify the clients
requirements to achieve
their goals and recommend
the technologies and
resources that will bring the
vision to reality.
Gary Olson
Founder & President
‘‘ ‘‘

cable companies, corporations, educational institutions, and
cultural organizations. GHO has a substantial portfolio of
success providing unique, practical and cost-effective
solutions to the challenges faced in building new facilities
or implementing new technology strategies.
Advisory Services and Strategic Planning that Converts
Vision into Reality
GHO provides advisory services and strategic planning in
the development phase of an engagement, designing a
technology solution and creating a project plan with
milestones and deliverables that are achievable, to insure a
successful project. GHO functions as the senior project
administrator coordinating the implementation process and
strategy.
As a strategic adviser, GHO identifies its clients
requirements and helps them achieve their goals by
recommending the technologies and resources that will
bring their vision to reality. The company executives work
closely with the associated organization, and makes the
most of their internal resources, preferred service providers
and approved contractors. GHO utilizes its broad
experience base to benefit its clients. And by sharing best
practices in design, addressing budgets and schedules with
special attention to crafting the process it assures best
results for its clients.
In addition to this, the company is one of the recognized
leaders in technology implementation. GHO’s design
philosophy is based on sustainability and a principal that
the provided media solutions must be future proof.
A Dynamic Tech Individual Leading from the Front
Gary Olson Founder President
is the and of GHO Group.
He provides direction to the company as a thought leader in
digital media and broadcast technology as well as in
cognitive computing. Olson’s book, Planning and
Designing the IP Broadcast Facility - A New Puzzle to
Solve, is considered as a top reference book to the broadcast
industry.
This dynamic individual has a considerable following of his
articles on The Broadcast Bridge, assisting the industry with
knowledge and guidance during the transition to computer
and IP network-based technologies for media production
and distribution.
Advising the Market in the Adoption of the New
Technology Systems
The expression digital transformation’ covers a broad
‘
spectrum within the media and entertainment industries.
This transformation has had significant impact on content
creation and distribution
coupled with disruptive changes in
the technologies that support these
industry sectors. The size of the screen does
not determine the platform that content is
delivered to or how it’s delivered. There are different
production considerations for each digital platform and
new monetization opportunities.
GHO is uniquely positioned to serve as an advisor on the
transition to these new technologies, provide guidance and
strategy to optimize the investment of organizations and
assist the technical support staff in adopting the new
technology systems.
Enticing Potential Clients with Comprehensive
Strategies
In today’s connected world, communication is one of the
key requirements to keep in contact with an audience. GHO
is known and respected for its objective perspectives on
technology trends. Understanding clients’ needs and
budgets is critical to the success of a project. GHO spends a
considerable amount of time researching across many
different industries. GHO publishes articles on technology
regularly on LinkedIn to educate and inform the industry
about the novel evolutions. Through these truthful efforts,
the company envisions educating the users and aims to
attract its potential customer by creating such
comprehensive strategies.
Forthcoming Opportunities
The media and entertainment industry is becoming less
segregated and evolving to include Digital out of Home.
Mobile services and OTT have become integral members of
the community. GHO Group is developing some
impeccable strategies for its customers by focusing on these
advancements. Additionally, the company looks at Deep
Learning and Artificial Intelligence as the new trends.
Currently there is more confusion than clarity about this
technology and its futuristic benefits. Client’s need
independent and trustworthy advisors and strategists to help
navigate through these changes. Hence, the company is
spreading better understanding regarding futuristic
technologies and aims to implement these opportunities in
these fields.

The evolution of digital content
across all industries from
health care and finance to
publishing and education has increased
market competition and prompted
companies to modernize
communication systems and processes.
Most businesses understand the
importance of a creative platform with
the tools that can help them advertise
their products and services effectively
and efficiently.
Shutterstock is a leading technology
company with such a platform, and it is
known for its rich features, and high-
quality assets, tools and services. The
company licenses images, videos,
music, and other editorial assets. It also
offers a variety of plans for individuals,
teams, and enterprise customers as well
as the creative editing teams of various
companies.
A Serial Entrepreneur and
Trailblazer
Jon Oringer, Founder and CEO of
Shutterstock founded the unique
platform in 2003.
He recognized the need for licensable
images at an affordable cost and
created the world’s first subscription
image marketplace, starting with
thousands of his own digital
photographs. The company went public
on the New York Stock Exchange in
2012, just nine short years after its
inception.
Since then, it has continued to expand
and evolve. Shutterstock now owns a
portfolio of brands serving businesses,
marketing agencies, and media
organizations around the world with a
comprehensive range of creative and
editorial assets.
Jon believes that the company’s growth
into a successful and sustainable
business is underpinned by its ability to
provide customers with compelling
content, innovative tools, and premium
services to fuel their creativity.
Determined to Bestow Customers
with High-quality Digital Assets,
Tools and Services
The digital transformation over the last
decade has left Shutterstock customers,
especially those in advertising, film,
and media, with an ever-increasing
need for more visual content.
Working with its growing community
of over 400,000 contributors,
Shutterstock adds hundreds of
thousands of images each week, and
currently has more than 190 million
images and more than 10 million video
clips available.
When the company’s image archive
crossed the 100 million images mark,
Shutterstock turned its attention to
helping its clients find exactly what
they needed, as quickly as possible.
The company also owns Bigstock, a
value-oriented stock media agency;
Shutterstock Custom, a custom content
creation platform; Offset, a high-end
image collection; PremiumBeat a
curated royalty-free music library; and
Rex Features, a premier source of
editorial images for international media
houses.
Shutterstock recently announced the
release of Composition Aware Search,
its revolutionary new search feature.
This amazing tool allows users to
specify one or more keywords, or to
search for copy space, and arrange
them spatially on a canvas to reflect the
specific layout of the image they are
seeking.
Additionally, the platform offers
customers the freshest content and
valuable insights to facilitate their
creative process. Shutterstock’s team
of experienced creative professionals is
determined to give its customers best-
in-class digital assets, tools and
services.
The Driving Factors
Shutterstock has always distinguished
itself by providing the highest quality
of content and the best search
experience, which adds up to superior
value for the customer. The company is
continuing to build industry-leading
technology to improve its offerings by
leveraging computer vision and AI
technology.
The role of marketers and social media
managers today increasingly includes
the creation of visual content, but they
have little time to create compelling
visual content that accurately
represents their brand and engages
their target audience. Shutterstock
recognizes that one of the most

common pain points for these individuals is the lack of
simple but powerful editing tools.
For these busy hybrid creative marketers and small business
owners, Shutterstock introduced Editor, a simple online
editing tool that allows users to quickly and easily create
high-quality visual content.
Shutterstock Editor is a web-based application that
leverages Shutterstock’s innovative search technology to
help users find the imagery they need. The tool features
professionally designed templates, the ability to upload
visual assets such as a logo, save designs, and the power to
publish finished designs to social networks directly from the
application.
This is just another example of Shutterstock’s ability to
identify customer needs and to quickly develop a simple
and effective solution, which has been the major driving
factor behind its success.
Strive to Reach at the Every Corner of the World
Jon started Shutterstock in 2003 by bootstrapping it himself
with $10,000 as he set out to introduce the subscription
model to the stock photography industry.
To kick-start the idea, Jon shot more than 30,000 images
and made them available for license on the platform. He
then opened the marketplace up to other photographers.
Today, the community has grown to more than 300,000
photographers, artists, videographers, and musicians from
all corners of the world.
As Shutterstock continues to expand its platform and range
of products, the company also strives to ensure that its
content is available wherever the customer needs it. It
achieves this through the development of tools that
integrate media search with the customer’s workflow.
Through strategic API Integrations, Shutterstock is now
available in products like Google Slides and Adobe
Creative Cloud, improving content creators’ workflows by
giving them access to premium, professional imagery from
within a platform they are already using.
In addition to this, Shutterstock’s recent partnership with
Microsoft PowerPoint gives users integrated access to its
collection of photos and illustrations, a full integration
directly into Facebook’s ad creation tool.
Shutterstock strives to provide world-class digital content
and has continued to invest in making its images, video, and
music content available in business applications. It also
envisions enabling businesses to build their own
applications through a new developer portal.

plans are augmented by pricing and showcase a level of
transparency unprecedented in the advertising industry.
Experienced Guidance
Leading this trailblazing company through its slew of
recent successes is CEO, Mark Grether. He has been
with Sizmek since 2017. Mark is no stranger to the
marketing arena; he has performed virtually every role in
the industry in the many years that he has been a part
of it.
His journey began in academia as a professor of
marketing before the appeal of real-world marketing
technology pulled him onto his current path.
Immediately prior to joining Sizmek, Mark was the
global Chief Operating Officer of WPP’s Xaxis, a
platform that he co-founded.
Before Xaxis, Mark worked at GroupM, the world’s
largest media investment group. As its Global
Development Director, he helped set up their digital
trading desk across 10 countries.
Mark’s tenure at Sizmek has been marked by
transformative change. He revamped the firm’s structure
to give regional GMs - who understand their local
markets best - the power to make more decisions while
armed with the confidence that comes from being part of
a major global enterprise.
Another of his major initiatives has been to give
actionable data the attention and priority it deserves.
Many of Sizmek’s competitors are only just wading into
these waters at a time when the company has already
made it a prime focus, and includes its clients and
partners in the implementation process.
Anticipating and Leveraging Change
When Mark joined Sizmek, he quickly determined that
two industry-critical challenges needed to be overcome.
The first was transparency and the second, the European
Union’s upcoming GDPR (General Data Protection
Regulation) which has since been implemented.
The advertising industry is, unfortunately, a hotbed of
players who intentionally conceal how dollars are spent
and where investment has the largest or least impact. By
contrast, Mark named 2018 the company’s ‘Year of Total
Transparency’.
Under Mark’s leadership, Sizmek offers full transparency
across its entire AI-enabled platform, including media,
creative, data, technology, and service-related costs.
An incredible amount of research, planning, and
resources go into every ad that we see. Teams of
advertising professionals, assisted by immensely
powerful computers equipped with Artificial Intelligence
(AI) contribute to its creation, then decide on timing and
delivery. This is a massive investment and every
advertiser wants to see results that justify their outlay.
However, advertising management firms have
traditionally been reluctant to share true insights into the
ROI. Now, one company is revolutionizing the industry
with its unique brand of service delivery which combines
excellent advertising exposure with unparalleled
transparency.
That company is Sizmek.
Sizmek is the world’s largest independent buy-side
advertising platform. It caters to agencies and brands in
more than 70 countries throughout the Americas, EMEA,
and APAC, and connects more than 20,000 advertisers
and 3,600 agencies to audiences around the world.
The company’s powerful integrated solutions enable
data, creative, and media to work seamlessly together.
Their AI-driven decision engine then identifies insights
across the five key data dimensions - campaigns,
consumers, context, creative, and cost.
The result is award-winning service that transcends
industry, geographical location, target demographics, and
medium of delivery. Sizmek’s incisive, targeted media
Sizmek:
Creating Impressions
that Inspire

Agencies and advertisers get increased visibility and
control over their media planning and buying; they can
identify how every element works and then hone their
strategies for the best results.
Meanwhile, the EU’s GDPR has shaken the advertising
industry. Non-compliance can be devastating – the EU
imposes fines of 4% of global revenue or 20 million
Euros, whichever is higher.
Sizmek initiated preparations to counter its effects as
soon as plans for the legislation were announced years
ago, making sure their AI-powered fusion of creative,
media, and data was ready.
The company allows its clients to deploy targeted
campaigns without resorting to the use of personal data.
This is achieved through their Peer39 contextual targeting
solution that applies artificial intelligence to analyze words
and phrases, and the relationship between them to fully
understand the context and category of any page. They can
also stay safe from fines with fully managed service, from
account management to DCO to audience development to
performance reporting and beyond.
Instead of suffering a GDPR-induced downturn, Sizmek’s
clients are now better positioned than their competitors to
navigate this changed marketing landscape.
Molding the Future
Because Sizmek employs AI extensively, it is fully aware of
how the technology is constantly improving and becoming
more accurate. It is already able to decide which person a
specific ad should be delivered to out of millions of bid
requests per second.
As AI continuously learns, and will only improve in the
upcoming years, Sizmek is working to better place ads at
scale in real-time, helping brands improve conversions and
attract their most valuable consumers.
Sizmek is also investing in learning when individuals are
most receptive to marketing messages. Factors like the
period before and after a related purchase, time of the day,
and day of the week all form a complex data relationship
that holds enormous marketing potential if it can be
unraveled—which Sizmek is already able to evaluate.
As it makes advances by leaps and bounds in terms of
technology, Sizmek has maintained its emphasis on
transparency. Their industry-first consumer/business model
update at the beginning of 2018 marks the company’s
vision for how AdTech should be moving towards full data
accessibility and pricing transparency.
This leadership in technology adoption and self-regulation
have placed Sizmek in the driving seat of the marketing
world, a position in which it seems very comfortable.
“Our AI-driven
decisioning engine can
identify robust insights
within data across the ve
key dimensions
of predictive
marketing—campaigns,
consumers, context,
creative, and cost.”
— Mark Grether
CEO

Vidyard is a next generation video platform that is
helping businesses drive more revenue, boost
employee engagement, and create new areas of
competitive advantage through the strategic use of online
video.
Designed to go beyond traditional video hosting and
management, the platform helps businesses quickly create
and share new video content, connect with more viewers
through interactive and personalized video experiences, and
turn powerful audience insights into action.
Vidyard also helps businesses transform internal
communications with secure video messaging, private
content sharing, internal live streaming, custom-built video
applications, and more. These features can integrate
seamlessly with existing business workﬂows and corporate
security models.
Global leaders and industry pioneers, including
Microsoft, Honeywell, Lenovo, and LinkedIn rely on
Vidyard to power their video strategies for both
external customer engagement and internal
employee communications.
Visionary Leadership
Michael Litt is the Co-founder and CEO of
Vidyard and an avid entrepreneur with a passion
for building SaaS companies. Michael leads the
development of Vidyard’s innovative video
technology, is a respected authority on
entrepreneurship and startup culture, and is a
master of connecting with audiences.
Michael contributes to the growth of the media
industry by sharing his insightful perspectives
with broad audiences as a regular contributor to
Fast Company, an American business magazine.
He has been quoted in Forbes, The Wall Street Journal, The
New York Times, TechCrunch and other leading
publications.
He has shared his engaging and inspiring public speaking
style with global audiences of all sizes through TEDx, The
Digital Collective, Dreamforce and Y Combinator’s Ad-
Innovation Conference.
These eﬀorts have led to many recognitions and awards,
including the Peter Brojde Award for Canada’s Next
Generation Executive Leadership, Marketing Magazine’s
Top 30 Under 30, and Ernst & Young’s Entrepreneur of the
Year.
Quality Services
Vidyard’s range of services encompass cloud-based video
hosting and management, video analytics, video content
personalization, interactive video, and live streaming. They
are supported by tools that simplify video creation and
sharing by employees.
Vidyard’s free personal-video messaging app, Vidyard
GoVideo allows sales reps, support reps, and individual
Vidyard:
Creating Seamless
Possibilities through Video
Michael Litt
Co-founder & CEO
The 10 Most Innovative
CDN Disruptors to Watch, 2022.

employees to easily record and share
personal video messages while
tracking engagement levels for that
content.
These insights can be leveraged to help
businesses understand which material
is resonating with customers, partners,
and their own employees.
Outshining the Competition
When Vidyard was first launched, its
biggest barrier to success were
prominent video-hosting and playback
solution platforms that were available
for free. The challenge was getting
businesses to understand that these
platforms offered limited analytics,
security, scalability, and integration
into existing technologies.
Due to these limitations, video viewer
data could not be mapped into a
Marketing Automation Platform
(MAP) or Customer Relationship
Platform (CRM). “Competing with
“free” is never easy unless you can
demonstrate a clear and quantifiable
return-on-investment that aligns with
their business goals,” states Michael.
Once businesses realized these
shortcomings, Vidyard was
immediately more appealing. The
company has secured its dominance by
demonstrating clear value and ROI,
coupled with the ability to help
organizations more rapidly adopt video
across different teams as a strategic
business advantage.
Global Impact
With Vidyard’s personalized video
solution, brands have the ability to
create unique video content that
seamlessly weaves in an individual
viewer’s name, company name, title
and other unique information.
These videos are driving conversion
rates higher than that of traditional
content. Whether it is a telco sending a
personalized video message to explain
a bill, a university sharing a custom-
made video to recruit new students, or
a B2B company using bespoke videos
to promote a new product or event, this
is a powerful way to stand out and to
engage audiences in a memorable and
compelling content experience.
A Flawless Game Plan
While Vidyard continues to grow its
own marketing and sales teams, a key
part of its strategy is to invest further in
partnerships. Last year, it launched a
series of new partner programs to work
with resellers, agencies, systems
integrators, and technology partners to
broaden its market reach.
In addition to leveraging new channels,
the company recently launched its
Vidyard GoVideo partner program that
enables any technology provider to
embed aspects of Vidyard’s platform
within its own offerings, free of charge.
Vidyard is also partnering with training
and education organizations such as
Always Hired, Sales Bootcamp and
Sales for Life, which are training
students on how to use video to
improve their sales process.
Evolving with the Journey
Vidyard is expanding its footprint in
different markets and geographies. The
company is accelerating its growth in
financial services, manufacturing and
education while rapidly growing its
customer bases in EMEA and the Asia-
Pacific.
Much of this expansion will be fueled
by its product innovation in areas such
as video personalization, video sales,
interactive video, and video for
customer support.
Vidyard is leading the charge in
delivering a comprehensive video
platform to host, analyze, and
operationalize video in a way that
exposes key flaws in most executives’
assumptions. It is on a mission to help
everyone leverage the power of this
medium to build better relationships,
communicate more clearly, and
humanize the way we do business.
The Rewards of Perseverance
In December 2017, Vidyard was
recognized for its rapid revenue
growth, bold innovation and
entrepreneurial spirit with a Deloitte
Technology Fast 50 program award,
ranking 16th with a growth rate of 21.4
% over the previous four years.
The company was also selected as a
finalist for the 2017 MIT Sloan CIO
Symposium’s Innovation Showcase
based on the strategic value and
innovation it brings to digital
enterprise now and in the future.
Vidyard has also been named one of
the ‘Top Rated Enterprise Video
Platforms’ by TrustRadius and ‘Leader
for Online Video Platforms for Sales
and Marketing’ by Forrester.

Providing a New Outlook to Traditional Businesses

VR is a way to escape the real
world into something more
fantastic. It has the potential to
be the most social technology of all
time. — Palmer Luckey
Virtual reality (VR) has been around
for many years now, in spite of this it is
a very underdeveloped technology. It
holds a vast potential outside of
entertainment, it has taken over various
aspects of our lives right from the way
we shop, experience, converse and
even ways to conduct business.
With time this technology has gained
popularity with many powerhouses,
which has encouraged them to invest
profoundly in VR technology. It has
become more and more accessible for
users, with manufacturers having
already released household sets and are
continuing to do so.
The recent advancement in the VR
technology has made it more
accessible for the general public. Due
to this, it has had a remarkable impact
on the business world also. The sole
aim of the technology is to change
human perception using virtual
systems. The adoption of VR by users
is still in its nascent stages and has
gained popularity, and more and more
businesses are coming up with VR
based solutions. The reducing prices of
VR headsets have also posed to be an
advantage for the consumers as well.
It has also posed to be an advantage for
the consumers as well, with the
reducing prices of VR headsets. This
has proved that VR is a tough and
emergent market, with great scope for
platforms which can allow businesses
to leverage VR for process
development and advanced marketing.

Businesses are Using VR to their
Benefit
VR has the potential to become the
most important tool that businesses can
leverage to add on to their success.
Established businesses are taking the
help of VR to train their new
employees in a more cost-effective and
efficient way. With the help of VR, one
can have an employee in Los Angeles
meeting with the one in London as if
they were/ are in the same room.
VR offers an added advantage when it
comes to the outward focus of the
businesses; it allows a novel way to
connect with customers. The company
can build up a more story driven way
of marketing which draws people into
the company's brand, in a tangible and
relational way. Virtual reality has
potentially transformed the world of
media. It has opened doors for
businesses; to advertise in a way they
had never imagined before.
Consumers are now equipped with the
ability to test out and experience
products, that they intend to purchase,
in an entirely new way. It allows you to
precisely visualize how a piece of
furniture or painting would look in a
particular room, or even test different
makeup styles without leaving the
room. A structured assessment,
planning of the future of businesses,
and with the right data VR can even
give a valuable insight into the success
of the business.
VR is now being used to simplify and
reduce the cost of the process of
product prototyping. Since VR has
made it very cost-effective for
businesses to design a product or an
intricate component of an outsized
machine virtually than actually build
the prototype, the use of VR in this
sector is likely to develop quickly. VR
and AR have also advanced the area of
Computer-Aided Design (CAD).
Prototypes can now be shaped within
the virtual space, allowing designers to
accurately pin down its working way
before the resources to build the
product are acquired. This has eased
the process of testing the product while
saving both money and time.
The major setback that the e-commerce
industry faces is the sales; customers
are reluctant to buy products that they
haven’t tried. With the help of VR, the
consumers can potentially try out and
visualize demonstrations for various
product categories. Allowing a more
clear vision of how their post-purchase
experience will look like.
Novel business opportunities
There are as many applications for VR
as you can think of; it’s restricted by
your imagination. — John Goddard.
Virtual Reality has numerous
businesses perspective; not just by
providing innovative features to the
business products, but also in helping
innovators create novel businesses with
these technologies at the core.
Just like old-fashioned cafes, VR cafes
would soon be a hit. These places will
be a social gateway for people looking
for augmented and virtually enhanced
experiences. VR cafes would offer
choices on diverse virtual reality
equipment, comprising of games,
videotapes, team-building exercises,
social media practices, 3D books and
content experiences, and virtually
enriched meditation.
In real estate markets, VR platforms
permit house tours to people from
anyplace around the globe. People can
design and even paint their homes with
this technology as they would in real
life setting, to provide an outlook into
the future look of their homes.
Cars like Audi R8 offers a VR-powered
“test drive” experience. Similarly, even
Airbus has introduced aircraft tours for
its airline executives, which allows
them an enriched experience and tour
of the aircraft without actually visiting
it.
The Future Looks Promising
As VR and AR carry on development,
more and more knowledge about how
it can be efficiently incorporated into
the businesses has come to light, this
amalgamation of new with the old will
potentially have a huge positive impact
on every sector. New entrepreneurs,
startups, and businesses should surely
keep an eye out for this technology, as
it has become an integral part of
marketing and businesses processes in
the near future.
Bearing in mind how several industries
and businesses are quickly validating
and accepting virtual reality, the
estimate is that it will take over the
business scenario almost completely,
isn’t bloated by any means.

Social media has completely changed the way we
interact and share ideas, how we influence others, and
how we allow ourselves to be influenced. It is the tool
of choice for world leaders, governments, major
corporations, celebrities, and anyone else who wants to
connect directly with an audience of millions.
This remarkable ability to be seen and heard - and to
personally communicate with - such large swathes of the
human race instantly is unprecedented both in scope and
scale. It transcends barriers of race, religion, nationality,
age, social status, and almost every other factor which we
use to divide ourselves.
It is true, instant democracy.
Wielding any powerful tool requires a level of skill, and
social media is no exception. This is amply evident from the
news stories we regularly hear of disastrous social media
faux pas from stars, politicians and respected organizations.
They could all have made the news for the right reasons had
they chosen Viral In Nature.
The Building Blocks of Success
Viral In Nature was founded in 2010 as GoWowMedia, and
rebranded to its current name in 2013. Besides Social
Media Management, it also specializes in Reputation
Management and Web Development.
The Canadian company focuses on helping small and
medium enterprises utilize the power of social media. It
helps them to bridge the gap between remaining a local
presence and acquiring a global customer base. Their
incredible success rate with smaller businesses has
prompted global companies to seek out their services as
well.
Hard work and commitment is in the firm’s DNA. 12 hours
of each day, 7 days a week, and 365 days are the hours of
coverage they do for their social media clients. Viral In
Nature devotes more time and energy to social media
management and live event social media management than
its rivals. And the results speak for themselves.
Viral In Nature has become the most awarded social media
agency in North America. Respected publications like
Clutch.co and GoodFirms.co have consistently ranked it as
one of the world’s top social media marketing agencies. CV
Magazine named it the USA’s Best Social Media Agency
for 2018.
With accolades like that, it is no wonder that the firm is
poised to become one of the most powerful social media
hubs for business anywhere.
Multi-Faceted Excellence
Viral In Nature maintains a singular focus on its clients.
While other companies may claim to be client-centric, Viral
In Nature has proven consistently that it truly embodies that
spirit. This is evident not just from the industry accolades
that keep piling up, but from the testimonials of customers
whom the firm considers its best ambassadors.
The other area in which Viral In Nature invests considerable
time and effort is technology. Social media is by its very
nature a tech-driven field, and it is only by leveraging the
vast potential it holds that truly spectacular results are
possible.
The company constantly seeks out, tests, develops, and
implements the latest advances, applications and hardware
such as new and unique camers. In this way, every client is
assured a cutting-edge solution that keeps them ahead of the
competition.
To foster an environment of constant learning and
adaptability, the company holds regular meetings that focus
primarily on emerging trends in social media. Conducted in
an open discussion format, it allows team members to keep
abreast of developments that may not relate to their
Viral In Nature:
Simple, Straightforward, Effective
Social Media Management

specialty directly. This creates a rich
tapestry of residual knowledge upon
which they can draw in the future.
A pro-active approach is critical to how
Viral In Nature operates. The agency
adopts a policy of creating a wide
footprint for each client across a range
of social media platforms. It adheres to
this philosophy to mitigate the negative
effects of policy changes at any one of
those companies, and to insulate its
clients from unforeseeable downturns
like the one currently plaguing
Facebook.
The Man Behind the Brand
Shawn Alain is the President of Viral
In Nature and the owner of the
company.
Mr. Alain began his career in media
with the publishing industry. He
recognized the massive potential of
social media marketing before it had
become the global phenomenon it is
today. In 2010, after a decade in
publishing, he set up GoWowMedia,
the predecessor to Viral in Nature.
A slew of success in Twitter and
Facebook marketing gave Mr. Alain
the groundwork and an intimate
understanding of the industry. It was
upon this foundation that Viral In
Nature was born.
The Journey Beyond
Viral In Nature is undoubtedly one of
the best social media management
agencies in North America.
However, Shawn is eager to take his
brand to a truly international level,
with plans for Europe, Australia and
Latin America already on the cards. In
fact, the firm has already hired staff
fluent in French and Spanish as the first
step to this expansion.
In line with its policy of giving every
client a wide social media presence,
Viral In Nature has always managed
them across five to seven platforms.
With an increasingly business-centric
focus and undaunted by change, the
company is always on the lookout for
newer, better options that will more
thoroughly serve its clients’ needs.
Technology is unbiased – it will favor
the most effective solution. Viral In
Nature does not only apply this
philosophy, it has itself become the
best example of its veracity.
“We commit ourselves to
constantly improving our
services, performance and push
through our comfort barriers to
improve value to our clients.”
— Shawn Alain
President

The Media and Entertainment
Industry has displayed evident
growth globally, since its
commencement. The advent of
innovative technologies and their
pioneers in this industry and
subsequent disciplines has catapulted
its development. YUDU is one such
innovative pioneer of the digital
publishing industry.
Founded in 2007, YUDU is an
applications technology company
specializing in digital publishing and
crisis communications. It upholds a
vision of harnessing cloud-based
technology to meet growing market
needs. It was one of the first companies
to help publishers produce digital
versions of their magazines and other
publications. The organization holds
simplicity and ease of access at the
heart of its vision, both for its clients
and customers, and produces solutions
that have been widely liked by users.
Exemplary Leadership
YUDU’s Founder and CEO, Richard
Stephenson, has been at the helm
since the company’s inception in 2007.
He holds a joint honors B.Sc. in
Economics and Materials Science from
Swansea University. He has driven the
growth of the company as it has grown
in its international clientele, adapted to
changes in the publishing industry, and
most recently, led the development of
the company’s Crisis Management app
named Sentinel.
The online shift towards e-reading, e-
commerce and apps has opened up new
opportunities for YUDU, which
Richard has been at the forefront of
capitalizing on and helping clients
adapt to changing consumer wants and
needs. Over the past 10 years, Richard
has overseen the growth of the
company to become a global leader in
cloud based document distribution and
corporate communications.
Richard has been running technology
led international businesses for the past
30 years and completed his first private
equity backed MBO in 2001. Richard
past roles include being an Operating
Partner with Duke Street Capital,
Chairman of Xafinity Holdings Ltd,
President of the Supervisory Board of
Navimo S.A. and Chairman of Deloro
Stellite Ltd.
Redefining Innovation
Although YUDU has developed over
1,000 apps over its ten years in tech,
communication is at the heart of the
company’s functionality. The
organization’s core product is its digital
publishing platform, Publisher. It
allows anyone to turn a PDF into an
intuitive, re-flowable, IOS, Android
and Windows compatible digital
version.
Clients ranging from retailers like
Screwfix to publications like National
Geographic use Publisher to create
high quality magazines, catalogues,
newsletters and more, all with full
statistical analysis built-in and optional
subscription control.
YUDU’s most recently developed
software Sentinel, combines mass
alerting via SMS, email and in-app
messaging, offline critical document
handling and an HR database of
contacts. All of this is hosted on a
secure cloud server, so that if a cyber-
attack, power outage or an act of terror
takes down servers and phone lines,
incident managers can check that
everyone is safe and instruct staff on
what to do. Sentinel is used as a
business continuity and
communications tool by a range of
industries including law firms, hotels,
and theatres.
Among publishers, the digital
transformation has been embraced by
some and feared by others. E-book
readers like Kindle were hailed
simultaneously as the end of the book
industry and as a passing fad by its
detractors, and more mobile forms of
entertainment have broadened the
options for magazines distribution and
consumption.
With Publisher, the organization was
able to take publications into the digital
arena. It could also enhance print
magazines with video and interactivity,
helping media companies and
educational publishers reach a
massively wider audience with their
most innovative content.
YUDU
Reforming Digital
Publishing and
Crisis Management
:

Strategizing for Conquests
When people began consuming more media via their
mobile phones and tablets and less on desktops, YUDU
faced the challenge of making content accessible.
Consumers wanted a smooth reading experience without
having to pinch and zoom, thus the company needed to
rethink how it delivered its clients’ content. PhoneView is
its solution to device-responsive document viewing.
“The roadmap for YUDU’s development has always been
user-centric. We listen to feedback from our clients and are
continually adding new features to our apps based on our
clients’needs, and that is what keeps us ahead of our
competitors,” states Richard. The company has a dedicated
support team in the UK and is proud of its very high
customer approval rating.
YUDU’s strategy is to deliver the best possible product and
give the best possible client experience. Expressing his
views on adapting to the changing trends in the industry,
Richard asserts, “The consumer has migrated from desktop
to mobile passing tablets on the way. We have anticipated
this trend by developing the technology for displaying rich
content on smaller screens.”
Embracing Opportunities
The next step for YUDU is to enter into a new territory, of
business continuity and crisis management. The company’s
expertise in document management, communications and
app development has set it up to fulfill the growing need for
a reliable, simple software to help organizations keep their
people safe and keep the information flowing during an
emergency.
Immediate access to business recovery plans on mobiles is
vital for instant response. The organization’s publishing
background enables it to use its document handling
technology to offer features that other alerting systems fail
to deliver. Its competitors can’t offer incident managers the
ability to share business continuity documents, press
statements, clients lists etc. offline and securely in a crisis.
Beholding New Horizons of Achievements
While YUDU continues to offer industry-leading
technology for digital publishing, it is broadening its
portfolio of apps all the time. The company is expanding its
corporate communications offering by combining document
handling and communications in its app for sales teams;
adding new features, like group specific push notifications,
to its existing apps and continual refinement of its app
technology in the face of changes to app stores and
operating systems.
In the near future, YUDU is growing its Sentinel product
into a whole range of business continuity solutions. It has
exciting work lined up with security and counter-terror
specialists to create Sentinel Alaris and Sentinel Alert. With
the Sentinel range of products it is building a strong
portfolio of top clients and developing in a strongly
growing market.
“Knowing that our apps are going to be used to help
organizations safeguard their staff and help save lives in an
increasingly dangerous world makes it an incredibly
worthwhile work,” states Richard.
Richard Stephenson
Founder & CEO
YUDU helps publishers,
corporations, educators and
organizations engage with their
audiences digitally.
‘‘ ‘‘

The 10 Most Innovative CDN Disruptors to Watch in 2022 May2022.pdf

The 10 Most Innovative CDN Disruptors to Watch in 2022 May2022.pdf

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