Neural Coupling and Storytelling with Lanny Geffen
•
3 likes•2,169 views
Neural Coupling and Storytelling with Lanny Geffen OVERVIEW How Designers Use Storytelling to Create Infectious Ideas From the beginning, storytellers have been able to lead people on incredible journeys beyond the here and now. By inspiring imagination and evoking emotion, storytellers catalyze ideas and persuade innovation. In this session, attendees will discover the art and utility of great storytelling from Martin Luther King Jr.’s “I Have A Dream” to the great innovators disrupting Silicon Valley, and experience how storytelling can reshape the conversation and lead to new outcomes. Presented at FITC Toronto 2014 on April 27-29, 2014 More info at www.FITC.ca
Report
Share
Report
Share
Download to read offline
Recommended
Cross Media Storytelling
Cross Media Storytelling with Geoffrey Lillemon
A peek into the birth, lifespan, conflict and death of storytelling through the technology and art spectrum.
Presented live at FITC Amsterdam 2014 on Feb 24-25, 2014
More details can be found at www.FITC.ca
A New Era for Animators
Presented at FITC Toronto 2016
See details at www.fitc.ca
Overview
Animation is powerful and is not going anywhere as long as humans have eyeballs. What does change is technology. And as a creative we want to worry less about technology and spend more time creating with as much freedom as possible. Enter a new era for animators. A post-platform specific era where fights between technologies don’t exist. Where new technologies are welcome with open arms. Where content can be built with freedom. With flexibility to change the format or the dimensions on a whim. Whatever the job calls for. This platform agnostic future is powered by the new Adobe Animate CC. Leveraging the skills of a generation of Flash users and bringing new ones into the fold to create content for whatever the future holds. Join Adobe Evangelist Paul Trani as he unveils Animate CC, and it’s new capabilities for all.
Objective
Learn how to create animation easily, for any screen your heart desires.
Target Audience
Animators, Graphic Designers, Web Designers, UI/UX designers.
Assumed Audience Knowledge
Knowledge of basic design
Five Things Audience Members Will Learn
What a platform agnostic future looks like
The fundamentals of Animate CC
How to build animations with ease
How to create content for multiple platforms
How to leverage this for a more lucrative career
Front-end Tools: Sifting Through the Madness
with Louis Lazaris
Presented at FITC Toronto 2015
More info at http://www.fitc.ca/toronto
The front-end tools landscape is growing at an exponential pace. Every week there are new plugins, new coding methodologies, new native apps, new JavaScript utilities, new jQuery plugins, new build tools, Grunt plugins, JavaScript libraries and so on. Many help us to solve problems and be more productive.
This talk will give you a quick overview of the kinds of things that get released every week, showing the variety of what’s available. But we shouldn’t be discouraged or overwhelmed by the amount we need to keep up with.Louis will cover some suggestions for dealing with the madness, and how developers today can benefit greatly from this influx of new stuff, even if they can’t keep up with it all.
OBJECTIVE
Demonstrate how to keep up with at least some of the pace, while benefiting from stuff we might not even use.
TARGET AUDIENCE
Front-end developers.
ASSUMED AUDIENCE KNOWLEDGE
Decent understanding of HTML, CSS, and JavaScript.
FIVE THINGS AUDIENCE MEMBERS WILL LEARN
The wide variety of JavaScript-based utilities available today.
The kinds of CSS and Sass tools that are at our disposal.
How to keep up with the influx of tools.
How to keep from being overwhelmed.
The possibilities to learn from tools that we don’t even use.
Managing Responsive Design Projects
Managing Responsive Design Projects
with Andrew Smyk
Presented on September 18 2014 at
FITC's Web Unleashed Toronto 2014 Conference
Please join Andrew Smyk in this session to learn and discuss how to:
Manage client expectations and get sign off for multi-screen, responsive projects with interactive mock-ups.
Move away from the traditional use of Photoshop for interface mock-ups for multi-device interface and interaction designs.
Incorporate client involvement for flexible decision making in responsive web design projects and building cost of devices into pricing models, guerrilla usability testing and project deliverables.
OBJECTIVE
Learn why you should be designing at the very end in the desired devices.
TARGET AUDIENCE
This session is for freelancers, account managers, project managers or anyone who produces deliverables for clients.
ASSUMED AUDIENCE KNOWLEDGE
Attendees should have a working knowledge of project workflows and deliverables.
AUDIENCE MEMBERS WILL LEARN
Wire-framing in the browser
Moving away from Photoshop mock-ups
Flexible decision making using dynamic mock-ups
Guerilla user testing
Building a device lab and device testing
Exposure to new tool sets
Universal Applications
Universal Applications
with Stepan Parunashvili
OVERVIEW
One of the largest issues with building rich client-side applications is the inevitable sharing of logic, as well as performance issues that arise after the initial beta phase is passed. We’ve done well to choose cohesion over a separation of technology with React, and we can go a step further with building Universal Applications (also called ‘Isomorphic Applications’). Here we will discuss building universal apps with React, Redux, and Node.js. From sharing small bits of logic, to sharing the entire application runtime, we will see first how to do it, and the benefits it has for engineering, reusability, performance and SEO.
OBJECTIVE
To show the watcher when and how to build universal applications.
TARGET AUDIENCE
Front-end or Full-stack engineers, with a background on React
ASSUMED AUDIENCE KNOWLEDGE
Medium understanding of Javascript, at least beginner understanding of React
AUDIENCE MEMBERS WILL LEARN
-What are Universal Applications
When to build one — separating their actual benefits from the hype
How to go about building a simple skeleton
What the potential complexities are when sharing code between different environments
Untangle The Mess In Your Team’s Process
Untangle The Mess In Your Team’s Process
with Daniel Schutzsmith
Presented at FITC Toronto 2015
More info at www.fitc.ca
OVERVIEW
Project management in a studio or agency seems to be a black art. Some do it well, others struggle. There are numerous methodologies and frameworks out there to manage your projects well, but what about just managing the entire process, from conception to execution?
The truth is, we can learn a lot about managing our projects better by looking at how the programming world is evolving. We’ll learn to stay DRY, not become WET and define how each of us can individually lead our teams to better communication and morale.
We’ll take a look at some of the main ingredients behind a good creative and programming process, how to interact with clients and the team, look at some tools that will help (but not overwhelm us), and establish some really easy techniques that will make the whole thing run much smoother.
OBJECTIVE
Open the audiences eyes to following their own process that works best for their team.
TARGET AUDIENCE
Ideally a great session for freelancers, smallish studios, or teams at an agency. Designers, programmers, project managers, producers, etc…
ASSUMED AUDIENCE KNOWLEDGE
Have worked in a client – vendor relationship before. Familiar with the general creative process.
FIVE THINGS AUDIENCE MEMBERS WILL LEARN
Some of the main ingredients behind a good creative and programming process.
How to interact with clients and the team.
Look at some tools that will help (but not overwhelm us)
Establish some really easy techniques that will make the whole thing run much smoother.
Give the audience member a good direction to go in to simplify their own process.
Reinvent Your Creative Process with Collaborative Hackathons
FITC events. For digital creators.
Save 10% off ANY FITC event with discount code 'slideshare'
See our upcoming events at www.fitc.ca
OVERVIEW
Humans crave the story of the lonely genius. Isaac Newton, Albert Einstein, Steve Jobs. We love to pin our most extraordinary creative accomplishments on a single, brilliant, God-like being.
There’s just one thing about all of these lonely genius stories: they’re bullshit.
Every true innovation is the result of collaboration. And in today’s world of overwhelming speed and complexity, we need to rethink the way we collaborate now more than ever.
In this talk, Graham will share tangible insights from the hackathon-inspired collaborative creative process that Goodby Silverstein & Partners is using to work with startups and win new business pitches.
OBJECTIVE
Learn practical strategies for running successful collaborative hackathons with interdisciplinary teams and clients alike, as well as best practices for keeping that creative momentum moving forward.
TARGET AUDIENCE
Agency folks, creatives, project managers, freelancers, hermits
FIVE THINGS AUDIENCE MEMBERS WILL LEARN
The ground rules of a successful collaborative hackathon
The value of interdisciplinary perspectives in the creative process
How job titles create unnecessary divisions that foster baton-passing
How to build collective ownership and sell through big ideas
How to turn a new business pitch into a co-working session
Squishy pixels
Squishy Pixels with Varun Vachhar
Presented at FITC's Web Unleashed Toronto 2014 Conference
on September 17
More info at www.FITC.ca
Adaptive Web Design and Responsive Web Design are often presented as competing design strategies. However, Adaptive Web Design is a superset of techniques aimed at crafting sites which provide an optimal user experience across multiple screen sizes. Responsive Web Design is just one such technique.
In this session, Varun will cover the major techniques that make up the Adaptive Web Design strategy, how and when to choose these techniques for creating contextually-aware web experiences, and will give an introduction to building responsive layouts using CSS Flexbox.
OBJECTIVE
To demystify the world of multi-device and cross-platform web design.
TARGET AUDIENCE
Web designers and developers
ASSUMED AUDIENCE KNOWLEDGE
Intermediate HTML and CSS. Basic design knowledge.
FIVE THINGS AUDIENCE MEMBERS WILL LEARN
What is Adaptive/Responsive Web Design
Where responsive design fits in an adaptive web design strategy
Other techniques that are a part of an adaptive web design strategy
How/when to pick from the various available strategies
Introduction to layouts with CSS Flexbox
Recommended
Cross Media Storytelling
Cross Media Storytelling with Geoffrey Lillemon
A peek into the birth, lifespan, conflict and death of storytelling through the technology and art spectrum.
Presented live at FITC Amsterdam 2014 on Feb 24-25, 2014
More details can be found at www.FITC.ca
A New Era for Animators
Presented at FITC Toronto 2016
See details at www.fitc.ca
Overview
Animation is powerful and is not going anywhere as long as humans have eyeballs. What does change is technology. And as a creative we want to worry less about technology and spend more time creating with as much freedom as possible. Enter a new era for animators. A post-platform specific era where fights between technologies don’t exist. Where new technologies are welcome with open arms. Where content can be built with freedom. With flexibility to change the format or the dimensions on a whim. Whatever the job calls for. This platform agnostic future is powered by the new Adobe Animate CC. Leveraging the skills of a generation of Flash users and bringing new ones into the fold to create content for whatever the future holds. Join Adobe Evangelist Paul Trani as he unveils Animate CC, and it’s new capabilities for all.
Objective
Learn how to create animation easily, for any screen your heart desires.
Target Audience
Animators, Graphic Designers, Web Designers, UI/UX designers.
Assumed Audience Knowledge
Knowledge of basic design
Five Things Audience Members Will Learn
What a platform agnostic future looks like
The fundamentals of Animate CC
How to build animations with ease
How to create content for multiple platforms
How to leverage this for a more lucrative career
Front-end Tools: Sifting Through the Madness
with Louis Lazaris
Presented at FITC Toronto 2015
More info at http://www.fitc.ca/toronto
The front-end tools landscape is growing at an exponential pace. Every week there are new plugins, new coding methodologies, new native apps, new JavaScript utilities, new jQuery plugins, new build tools, Grunt plugins, JavaScript libraries and so on. Many help us to solve problems and be more productive.
This talk will give you a quick overview of the kinds of things that get released every week, showing the variety of what’s available. But we shouldn’t be discouraged or overwhelmed by the amount we need to keep up with.Louis will cover some suggestions for dealing with the madness, and how developers today can benefit greatly from this influx of new stuff, even if they can’t keep up with it all.
OBJECTIVE
Demonstrate how to keep up with at least some of the pace, while benefiting from stuff we might not even use.
TARGET AUDIENCE
Front-end developers.
ASSUMED AUDIENCE KNOWLEDGE
Decent understanding of HTML, CSS, and JavaScript.
FIVE THINGS AUDIENCE MEMBERS WILL LEARN
The wide variety of JavaScript-based utilities available today.
The kinds of CSS and Sass tools that are at our disposal.
How to keep up with the influx of tools.
How to keep from being overwhelmed.
The possibilities to learn from tools that we don’t even use.
Managing Responsive Design Projects
Managing Responsive Design Projects
with Andrew Smyk
Presented on September 18 2014 at
FITC's Web Unleashed Toronto 2014 Conference
Please join Andrew Smyk in this session to learn and discuss how to:
Manage client expectations and get sign off for multi-screen, responsive projects with interactive mock-ups.
Move away from the traditional use of Photoshop for interface mock-ups for multi-device interface and interaction designs.
Incorporate client involvement for flexible decision making in responsive web design projects and building cost of devices into pricing models, guerrilla usability testing and project deliverables.
OBJECTIVE
Learn why you should be designing at the very end in the desired devices.
TARGET AUDIENCE
This session is for freelancers, account managers, project managers or anyone who produces deliverables for clients.
ASSUMED AUDIENCE KNOWLEDGE
Attendees should have a working knowledge of project workflows and deliverables.
AUDIENCE MEMBERS WILL LEARN
Wire-framing in the browser
Moving away from Photoshop mock-ups
Flexible decision making using dynamic mock-ups
Guerilla user testing
Building a device lab and device testing
Exposure to new tool sets
Universal Applications
Universal Applications
with Stepan Parunashvili
OVERVIEW
One of the largest issues with building rich client-side applications is the inevitable sharing of logic, as well as performance issues that arise after the initial beta phase is passed. We’ve done well to choose cohesion over a separation of technology with React, and we can go a step further with building Universal Applications (also called ‘Isomorphic Applications’). Here we will discuss building universal apps with React, Redux, and Node.js. From sharing small bits of logic, to sharing the entire application runtime, we will see first how to do it, and the benefits it has for engineering, reusability, performance and SEO.
OBJECTIVE
To show the watcher when and how to build universal applications.
TARGET AUDIENCE
Front-end or Full-stack engineers, with a background on React
ASSUMED AUDIENCE KNOWLEDGE
Medium understanding of Javascript, at least beginner understanding of React
AUDIENCE MEMBERS WILL LEARN
-What are Universal Applications
When to build one — separating their actual benefits from the hype
How to go about building a simple skeleton
What the potential complexities are when sharing code between different environments
Untangle The Mess In Your Team’s Process
Untangle The Mess In Your Team’s Process
with Daniel Schutzsmith
Presented at FITC Toronto 2015
More info at www.fitc.ca
OVERVIEW
Project management in a studio or agency seems to be a black art. Some do it well, others struggle. There are numerous methodologies and frameworks out there to manage your projects well, but what about just managing the entire process, from conception to execution?
The truth is, we can learn a lot about managing our projects better by looking at how the programming world is evolving. We’ll learn to stay DRY, not become WET and define how each of us can individually lead our teams to better communication and morale.
We’ll take a look at some of the main ingredients behind a good creative and programming process, how to interact with clients and the team, look at some tools that will help (but not overwhelm us), and establish some really easy techniques that will make the whole thing run much smoother.
OBJECTIVE
Open the audiences eyes to following their own process that works best for their team.
TARGET AUDIENCE
Ideally a great session for freelancers, smallish studios, or teams at an agency. Designers, programmers, project managers, producers, etc…
ASSUMED AUDIENCE KNOWLEDGE
Have worked in a client – vendor relationship before. Familiar with the general creative process.
FIVE THINGS AUDIENCE MEMBERS WILL LEARN
Some of the main ingredients behind a good creative and programming process.
How to interact with clients and the team.
Look at some tools that will help (but not overwhelm us)
Establish some really easy techniques that will make the whole thing run much smoother.
Give the audience member a good direction to go in to simplify their own process.
Reinvent Your Creative Process with Collaborative Hackathons
FITC events. For digital creators.
Save 10% off ANY FITC event with discount code 'slideshare'
See our upcoming events at www.fitc.ca
OVERVIEW
Humans crave the story of the lonely genius. Isaac Newton, Albert Einstein, Steve Jobs. We love to pin our most extraordinary creative accomplishments on a single, brilliant, God-like being.
There’s just one thing about all of these lonely genius stories: they’re bullshit.
Every true innovation is the result of collaboration. And in today’s world of overwhelming speed and complexity, we need to rethink the way we collaborate now more than ever.
In this talk, Graham will share tangible insights from the hackathon-inspired collaborative creative process that Goodby Silverstein & Partners is using to work with startups and win new business pitches.
OBJECTIVE
Learn practical strategies for running successful collaborative hackathons with interdisciplinary teams and clients alike, as well as best practices for keeping that creative momentum moving forward.
TARGET AUDIENCE
Agency folks, creatives, project managers, freelancers, hermits
FIVE THINGS AUDIENCE MEMBERS WILL LEARN
The ground rules of a successful collaborative hackathon
The value of interdisciplinary perspectives in the creative process
How job titles create unnecessary divisions that foster baton-passing
How to build collective ownership and sell through big ideas
How to turn a new business pitch into a co-working session
Squishy pixels
Squishy Pixels with Varun Vachhar
Presented at FITC's Web Unleashed Toronto 2014 Conference
on September 17
More info at www.FITC.ca
Adaptive Web Design and Responsive Web Design are often presented as competing design strategies. However, Adaptive Web Design is a superset of techniques aimed at crafting sites which provide an optimal user experience across multiple screen sizes. Responsive Web Design is just one such technique.
In this session, Varun will cover the major techniques that make up the Adaptive Web Design strategy, how and when to choose these techniques for creating contextually-aware web experiences, and will give an introduction to building responsive layouts using CSS Flexbox.
OBJECTIVE
To demystify the world of multi-device and cross-platform web design.
TARGET AUDIENCE
Web designers and developers
ASSUMED AUDIENCE KNOWLEDGE
Intermediate HTML and CSS. Basic design knowledge.
FIVE THINGS AUDIENCE MEMBERS WILL LEARN
What is Adaptive/Responsive Web Design
Where responsive design fits in an adaptive web design strategy
Other techniques that are a part of an adaptive web design strategy
How/when to pick from the various available strategies
Introduction to layouts with CSS Flexbox
(Re)aligning The Way 400,000 People Think
Presented at FITC Toronto 2016
See details at www.fitc.ca
Overview
Companies are beginning to understand that great design incites an emotional connection. This doesn’t occur at the enterprise level, but in the hearts of each individual user. Changing a 100+ year old company to be design-led isn’t a walk in the park.
IBM Design Thinking was developed to unite IBM and deliver solutions that delight their users individually, and deliver increasing value for every additional IBM touchpoint they experience.
Hear how Adam has brought design thinking to the enterprise at a scale never attempted before. He’ll share how IBM Design Thinking works and how it has been changing the way that IBM works from the inside out and the outside in.
OBJECTIVE
Provide an overview of IBM Design Thinking and the value it brings to the enterprise.
TARGET AUDIENCE
Those interested in design, design thinking and how to be design-led.
FIVE THINGS AUDIENCE MEMBERS WILL LEARN
A behavioral model for continuous understanding.
A framework for teaming and action.
How to be comfortable with failure.
How to slow down to move faster.
How IBM is practicing design at scale.
Learning from Science Fiction with Greg Borenstein
Presented at FITC Toronto 2014 on April 27-29, 2014
More info at www.FITC.ca
OVERVIEW
For more than a century, science fiction has been both the conscience and the subconscious of the technology industry. Its authors have invented new ideas that became world-changing technologies and they’ve shaped the moral, philosophical and aesthetic lenses that we use to understand our changing world. We use an interface from Minority Report to operate our Star Trek communicators, in order to communicate over geostationary satellites invented by Arthur C. Clarke, to visit William Gibson’s cyberspace and experience the drifting identities and psychological dislocation described by Philip K. Dick.
As a designer, technologist and artist, Greg Borenstein has mined science fiction for storytelling tools that help communicate how new technologies feel and what they might mean to our world. In this talk, Greg presents projects that show some of what he has learned and outline ideas that may come in handy in your own practice.
FULL BIO
Greg Borenstein is an artist, technologist, and teacher, creating illusions for humans and machines. His work explores computer vision, machine learning, game design, visual effects, and drawing as media for storytelling and design.
Greg is a graduate of the NYU Interactive Telecommunications Program (http://itp.nyu.edu/) and has worked for firms such as Makerbot and Berg London. He is the author of a book for O’Reilly about the Microsoft Kinect, titled ‘Making Things See: 3D vision with Kinect, Processing, Arduino and MakerBot.’
He is currently a researcher in the Playful Systems Group at the MIT Media Lab.
Customizing Your Process
FITC events. For digital creators.
Save 10% off ANY FITC event with discount code 'slideshare'
See our upcoming events at www.fitc.ca
Breaking The Broken Web
Presented at Web Unleashed on September 16-17, 2015 in Toronto, Canada
More info at www.fitc.ca/webu
Breaking The Broken Web
with Kyle Simpson
OVERVIEW
The web is fundamentally broken in two deeply profound ways and unfortunately the only way we’re going to move forward is to painfully break from our past and present realities. First, we’ve got to break from the idealistic but untenable notion of unbounded backwards compatibility. Then we’re going to need to break from the notion of building sites/apps that assume fast and unmetered bandwidth, unlimited battery power, and users which want their devices completely maxed out in experience. Let’s stop building a broken Web and break it forward.
OBJECTIVE
To come to terms with the Web we’ve built broken by its very fundamental design, and break from this past to move forward.
TARGET AUDIENCE
Designers and Web builders.
ASSUMED AUDIENCE KNOWLEDGE
Basics of Web design and standards.
FIVE THINGS AUDIENCE MEMBERS WILL LEARN
Why are there so many bugs in Web technology that never get fixed?
What is browser game theory and what does it mean to me?
Besides screen size/orientation, what other factors should come into play when deciding what experience to give a user?
What limitations do real users face which limit what experience they want or can “afford” on your site?
How can we wire user-choice into the fabric of what we build and the way users experience the Web?
Cats, Dinosaurs and A Lot of Pizza with Reed + Rader
Cats, Dinosaurs and A Lot of Pizza
with Reed + Rader
Take a plunge into artist couple Reed + Rader’s animated augmented reality. Reed + Rader will talk about their pioneering effort to help cement the animated GIF as a legitimate photographic editorial medium, as well as discuss their brave, nontraditional use of gaming engines to make content for the worlds of art, fashion and advertising.
Presented at FITC Toronto 2014 on April 27-29, 2014
More info at www.FITC.ca
Web unleashed 2015-tammyeverts
FITC events. For digital creators.
Save 10% off ANY FITC event with discount code 'slideshare'
See our upcoming events at www.fitc.ca
How Slow Load Times Hurt Your Bottom Line
with Tammy Everts
OVERVIEW
There are many compelling arguments why companies need to care about serving pages faster to their users. Countless studies have found an irrefutable connection between load times and key performance indicators ranging from page views to revenue. This talk will cover the reasons why you need to care about web performance and what you can do to make your pages faster.
OBJECTIVE
Attendees will take away an understanding of why improving load times is critical to delivering better user experiences, and how to fix performance leaches on their pages.
TARGET AUDIENCE
Designers and front-end developers who want to understand why and how to deliver faster user experiences.
THINGS AUDIENCE MEMBERS WILL LEARN
User expectations through the ages (or at least the past 40 years)
The psychology of web performance
The impact of load time on business metrics (revenue, conversions, bounce rate, user satisfaction/retention)
The cost of slow time versus downtime
The insidiousness of “page bloat”
Mobile performance
16 things you can do to deliver a faster user experience
Programming Play
Presented at FITC Toronto 2016
See details at www.fitc.ca
Overview
The dreaded moment: you feel stagnant, creatively uninspired, maybe even, dare I say it… burnt out? Whether it’s a result of long hours or boredom through familiarity, being blocked can be disheartening —something we all experience in varying degrees. How can you bounce back from a creative block as a developer? How can you re-discover your own motivation and desire to make work that interests you?
This session will propose ideas and strategies to ban your inner critic and to embrace your inner 5 year old to stomp through creative blocks. We will look at the output of some of these ideas a from slightly burnt out developer – from programming experiments to mentoring initiatives.
Objective
Inspire attendees to find ways to keep their technical skills fresh by employing fun in their every day practice.
Target Audience
Developers and Designers looking for ways to re-discover motivation, and find ways to express what they want to say.
Five Things Audience Members Will Learn
How to identify the feeling of being burnt out
How to create a schedule that encourages play
How to get buy in from your employer
How to get work doing things you like
How to face the mundane stuff you need to do on a day to day
21st Century Crystal Ball
Presented at FITC Toronto 2016
See details at www.fitc.ca
Sometimes if you’re lucky, you get asked to do a really big project. If the project is a good stretch or you need to pay the bills, then of course you have to say yes. Hopefully you know how to do it, but if you don’t…then you need to learn the necessary skills — fast. This is the story of taking on giant, expensive projects with hard deadlines and many unrelated skills. How to persuade collaborators to be on your side, motivated to work their asses off and love you anyway.
Objective
Entertain the audience with failures and eff-ups (and some success too) while inspiring them to try new things
Target Audience
Anyone looking for a reason to lose their fear of leveling up.
Assumed Audience Knowledge
Interest in art, electronics and how money influences projects
Five Things Audience Members Will Learn
What it feels like to have to learn to code in a short period of time (hint: easier than it sounds)
What it feels like to have to think about data in terms of something beautiful in a short period of time (hint: way, way harder than it sounds)
How to pretend you can do anything
About working with collaborators that will help you grow
Dirty secrets about how much and how little you can get paid to make the fantastic
My Type of Life
FITC events. For digital creators.
Save 10% off ANY FITC event with discount code 'slideshare'
See our upcoming events at www.fitc.ca
OVERVIEW
How Carlos and his family’s history of growing up in conflict zones has embedded a level of observation in him that has shaped who he is, what he sees, how he sees it and what he does with that input, not only for him, but also for his clients.
OBJECTIVE
To tell mystery through his work.
TARGET AUDIENCE
Those interested in creativity.
FOUR THINGS AUDIENCE MEMBERS WILL LEARN
“Beautiful” is cool, but “Smart” is superior
“They” will get it
Don’t talk down to people
Look at everything from many different angles and soon you’ll have an angle of your own
Kickstarting Your Stupid Magazine
Overview
Thinking about crowdfunding your next project? Hear Holly’s blow-by-blow account of how she launched the first issue of Stupid Magazine via a successfully-funded Kickstarter campaign. She’ll share what worked, what tanked and what she learned along the way. Proper insights and actual campaign data guaranteed.
Objective
To help others who are planning on crowdfunding creative projects.
Target Audience
Smart creators who are evaluating if crowdfunding makes sense for their project.
Five Things Audience Members Will Learn
How to plan and execute a Kickstarter campaign
What a successfully-funded campaign looks like behind the scenes
When crowdfunding makes sense and what it can do for your project
Kickstarter’s potential for finding new supporters
How many times I cried during the Stupid Magazine Kickstarter campaign and why
The Little Shop of TDD Horrors
Presented at Web Unleashed on September 16-17, 2015 in Toronto, Canada
More info at www.fitc.ca/webu
The Little Shop of TDD Horrors
with Giorgio Natili
OVERVIEW
When used properly, the TDD (Test Driven Development) cycle is one of the most effective ways to improve the efficiency of a team and overall code quality. However, most of the time, misuse of this powerful technique brings unsatisfactory results. During this talk we’ll explore how to identify “testing smells” and how to prevent bad tests that negatively impact the design and architecture of a Web app.
We’ll investigate some real world mobile app examples in JavaScript, Swift, and Java for Android that threaten to eat us alive!
OBJECTIVE
Learn to write effective tests for your apps.
TARGET AUDIENCE
Software and QA Engineers.
ASSUMED AUDIENCE KNOWLEDGE
Good understanding of software development and a basic knowledge of test driven development.
FIVE THINGS AUDIENCE MEMBERS WILL LEARN
Write clean tests
Dealing with legacy code
The differences between unit tests and behaviour tests
How to debug a test
How to keep the test code base clean
The Giddiest Kipper
The Giddiest Kipper
with Gavin Strange
OVERVIEW
Gavin Strange takes great pride in being the giddiest kipper he can possibly be. A Senior designer for Bristol’s Aardman Animations by day and pixel plonker for his own personal projects going under the name of JamFactory by night, let Gavin share his excitement and energy for creativity, mixed in with reflecting on past projects and lessons learnt along the way, all delivered via the medium of animated GIFs and keynote transitions.
OBJECTIVE
To excite, to energise and to encourage on personal projects, paid work and life in general!
TARGET AUDIENCE
Every man, woman and child. Anyone with ears.
FIVE THINGS AUDIENCE MEMBERS WILL LEARN
How to love
How to laugh
How to live
How to look
How to ignore the first 4 of these and to find your own passion and remember how lucky we are to be in a position to have the power of making things!
Building Real Time, Open-Source Tools for Wikipedia
Building Real Time, Open-Source Tools for Wikipedia
with Rob Kenedi
Presented at FITC Toronto 2015
More info at www.fitc.ca
OVERVIEW
Wikipedia is one of the most frequently visited websites in the world. The vast online encyclopedia, editable by anyone, has become the go-to source for general information on any subject. Building user-friendly apps that people can actually use on top of Wikipedia’s massive dataset involves overcoming a number of challenges, but it can also be a lot of fun. Join Rob Kenedi, Entrepreneur In Residence at The Working Group (TWG) as he shares lessons learned in TWG’s Lab building WikiWash, a free tool for journalists that helps them uncover spin and bias in Wikipedia.
OBJECTIVE
Learn how to build useful products using Wikipedia’s dataset.
TARGET AUDIENCE
Software developers, data journalists, product managers
ASSUMED AUDIENCE KNOWLEDGE
What Wikipedia is, and how web applications work
FIVE THINGS AUDIENCE MEMBERS WILL LEARN
How we built an open-source tool for journalists using Wikipedia
How to manage the massive amounts of data in Wikipedia
How to turn a non-technical pitch presentation into a working product that the client loves
How TWG labs treats its projects, products and prototypes and what happens to them once they launch
How WikiWash can be used to expose bias and spin on Wikipedia
PageCloud Reimagines The Future of Website Creation with Craig Fitzpatrick
The way we publish to the Web is broken. For years, we’ve relied on pre-built HTML templates inside content management systems as our only way to publish content online. Designers hand off their creations to developers who meticulously hand-code basic templated layouts that take days or weeks. A lot of the magic of a design gets lost in translation due to the limiting technology of the day. When you simply want to move an image 1 inch to the right, the technology tells you you can’t.
What if you could crack open your browser, hit New Page, and just create? Straight from brain to page? No hand-coding? (Unless you want to!). What if every page on the Web was a starting point that you could use to take it in another direction and make it your own? What if the browser acted just like every other desktop publishing or design app you’ve ever used?
Now it does.
Objective
To show a brand new technology that is re-inventing what it means for anyone to create and publish to the Web.
Target Audience
Anyone involved at the front-end of web publishing (developers, designers, content folks), as well as any professional who has need of a website.
Five Things Audience Members Will Learn
Brief context of where web publishing came from, and how we got here
Demonstrations of a new technology that will dramatically improve the lives of those wishing to create original content on the Web
That web design, is in fact not dead
How to create an original (i.e. non templated) website as fast as you can dream it up
Show a whole new way to use a web browser, not just to surf the web, but to create it
The Future of Motion/Gesture Technology
Presented at FITC Wearables on November 13th, 2014
More info at www.fitc.ca/wearables
The Future of Motion/Gesture Technology
with Chris Goodine
November 13 2014, 2:05 - 2:35pm
GLENN GOULD STUDIO
OVERVIEW
Motion/gesture recognition and control technology allows us to manipulate our digital content with natural and intuitive interactions. Chris Goodine, an expert in the area of human-computer interaction, will highlight how motion/gesture technology will change the way people interact with computers and will explain the resulting benefits to productivity and technology adoption. He will discuss the current landscape of solutions, including the Leap Motion, Microsoft Kinect, and Thalmic Labs Myo armband, and will dive deep into the how these technologies work. From there, Chris will discuss where he believes motion/gesture technology is headed, based on current trends and technological capabilities.
OBJECTIVE
Deep dive into motion/gesture recognition and control technology.
FIVE THINGS AUDIENCE MEMBERS WILL LEARN
What is motion/gesture recognition and control?
Why is this technology so important?
What solutions are available today?
How does motion/gesture technology work?
Where will motion/gesture technology be in the future?
Cut it up
Varun Vachhar
rangle.io
Overview
JavaScript frameworks allow us to build innovative and delightful experiences for our users. A common approach adopted with these modern tools is to combine all required JavaScript into one large bundle. Therefore, causing the loading performance to suffer. Especially on older devices or devices with low memory and processing power.
An alternative approach is to split your code into various smaller chunks which you can then be loaded on demand — allowing you to reduce the load time drastically.
In this session, Varun will demonstrate how you can adopt the practice of code-splitting when building applications with frameworks such as React and Vue.
Objective
Learn how to use code-splitting to improve the loading performance of Javascript heavy applications.
Target Audience
Front-end developers who build JavaScript heavy applications
Assumed Audience Knowledge
Basic understanding of web development and some familiarity with frameworks such as React, Angular or Vue.
Level
Intermediate
Five Things Audience Members Will Learn
What is code-splitting?
Different types of code-splitting
How to split a React or Vue application
How to “lazy-load” parts of the application
Removing duplicate code from chunksa
Designing for Digital Health
Presented at Web Unleashed 2019
More info at www.fitc.ca/webu
Andréa Crofts
League
Overview
Examining our responsibility as creators to design for disconnection.
The “restore connection” alert isn’t just for devices– it applies to people too. And it’s more important now than ever before.
Digital creators, we need to talk. The rise in mental health as a result of situational stress is a prevailing theme in today’s society, and some of the products we’re building are the root cause. But we have the power to change this. As creators of digital products, how might we enable our users to be more present in their lives? How might we invest in features like Instagram’s activity timer, despite the fact that they’re fundamentally counterintuitive to the usage metrics most behemoth tech companies are driving towards?
We have a responsibility as creators of digital products to enable others to disconnect …and re-connect with themselves, physically and mentally. This intersection is an emerging category Andrea likes to call digital health, and it’s something we can create together.
Objective
To share actionable strategies, principles and considerations for designing with digital health top of mind. Andrea will get into some #realtalk about how we can collectively create more balance and presence for the humans using our products.
Target Audience
Designers and digital creators of all kinds – especially those building digital products at scale!
Level
Open to audience members of any skill level (this is a more high-level talk)
Five Things Audience Members Will Learn
Tips and best-in-class examples of designing for digital health
Design guidelines and principles for designing with digital health in mind
Evidence-based practices to ground your future design decisions
Strategies for re-framing the success metrics of digital products
Design ethics resources
Profiling JavaScript Performance
Presented at Web Unleashed 2019
More info at www.fitc.ca/webu
Luke DeWitt
REDspace
Overview
JavaScript’s popularity has exploded over the last decade, taking it from a laughable scripting language to one that powers much of the web today. Because it’s so flexible and so easy to learn, it’s extremely popular with new developers looking to cut their teeth in programming. However, these strengths are also weaknesses, as it’s incredibly easy to write bad JavaScript without even knowing it.
A lot of these newer developers jump from “Hello, World!”, to TodoMVC in order to find the library that makes their life easier. By doing this, they skip over some of the important details of not only how JavaScript works, but also how to optimize its performance to ensure the best user experience.
The Chrome profiler is a very handy tool that not a lot of developers have experience with. In this talk, we’ll take a beginner’s look at the profiler tool and examine how to use it to best improve your web application, and identify bottlenecks in your code without having to rely only on console.log statements.
Objective
To help developers understand how to better make use of the JavaScript profiler.
Target Audience
Any JavaScript developers
Assumed Audience Knowledge
Basic JavaScript
Level
Beginner / intermediate
Five Things Audience Members Will Learn
Javascript inner-workings
Profiling concepts
Identifying bottlenecks
Profiling node applications
Tooling
Surviving Your Tech Stack
presented at Web Unleashed 2019
For more info see https://fitc.ca/event/webu19/
Kevin Daly RBC Ventures
Every developer has faced the difficult choice of deciding what tech stack they should use for a new project. Should you use the latest tech or something that everyone knows? Which framework is the best for your team? To survive your tech stack, developers must make trade-offs with developing on new tech stacks and the ability to maintain and scale their applications.
In this presentation, you’ll learn how to evaluate your tech stack and understand the pros and cons of using bleeding edge technology. Using his past experiences, Kevin will also share his lessons learned and how his team tackles managing their tech stack today.
How to Pitch Your First AR Project
Presented at FITC Toronto 2019
More info at www.fitc.ca/toronto
Bushra Mahmood
Unity Technologies
Overview
In this talk, Bushra Mahmood will explain how to articulate and pitch augmented reality as a viable medium to help solve problems. Learn about what makes an AR application come together on both mobile devices and headsets. Uncover different tools and methodologies for problem-solving and making a compelling story.
By properly understanding this technology and its parts, creatives can take an active role in shaping and defining this new space in computing.
Objective
Learn the tools and techniques required to pitch an augmented reality project.
Target Audience
Designers, product managers, product stakeholders.
Assumed Audience Knowledge
An understanding of product design and an awareness of AR
Five Things Audience Members Will Learn
The right language to use when explaining ‘spatial’ design
The different requirements and considerations for scoping an AR project
The tools that are currently available for AR authoring
Insights into what the near and far future will hold for this medium.
An example of an AR application pitch
Start by Understanding the Problem, Not by Delivering the Answer
Presented at FITC Toronto 2019
More info at www.fitc.ca/toronto
Karri Ojanen
RBC Royal Bank of Canada
Overview
Over the past number of years companies have adopted the idea of customer-centricity. People across functions can fluently talk about the importance of paying special attention to end-user needs and overall customer experience.
But innovation and forward-thinking ideas that connect both customer and business needs can’t simply be squeezed out of brainstorm sessions and sticky notes if the organization doesn’t learn how to effectively look outside of its own silos. In this session, Karri will show how to move from jumping to solutions to driving innovation by understanding the question first.
Target Audience
Designers, researchers, strategists, product managers, and technology leads
Three Things Audience Members Will Learn
Methodologies and tools to form insights out of a holistic understanding of customer challenges
How to synthesize data to form a vision of the better future
How to break the vision into manageable chunks that drive value for the business and the customer at every launch
Cocaine to Carrots: The Art of Telling Someone Else’s Story
Presented at FITC Toronto 2019
More info at www.fitc.ca/toronto
Alan Williams
Imaginary Forces
Overview
During dailies as an intern at Imaginary Forces, Alan’s director, Karin Fong, would follow her animation feedback with one of the scariest and empowering questions of his career, “what do you think?” Over the last eight years, Alan’s transition from technician to creative director came from a dramatic shift in how he approached and answered that question. By examining larger conceptual principles to practical application in commercial and tv/film design, such as HBO’s Vinyl and Netflix’s Anne with an E, he will share hard-learned lessons that can empower you, whether in Photoshop, behind a camera, or pitching to clients, in developing and selling your creative voice.
Target Audience
Visual communicators eager to become more evocative storytellers
Five Things Audience Members Will Learn
‘Method branding’ in a selfie culture
O.C.D. (observe, collect, dissect) & the imagination
The resuscitating power of rearrangement
Pertinence vs pipeline: the crippling cage of routine
Less pitching, more poetry
More Related Content
Viewers also liked
(Re)aligning The Way 400,000 People Think
Presented at FITC Toronto 2016
See details at www.fitc.ca
Overview
Companies are beginning to understand that great design incites an emotional connection. This doesn’t occur at the enterprise level, but in the hearts of each individual user. Changing a 100+ year old company to be design-led isn’t a walk in the park.
IBM Design Thinking was developed to unite IBM and deliver solutions that delight their users individually, and deliver increasing value for every additional IBM touchpoint they experience.
Hear how Adam has brought design thinking to the enterprise at a scale never attempted before. He’ll share how IBM Design Thinking works and how it has been changing the way that IBM works from the inside out and the outside in.
OBJECTIVE
Provide an overview of IBM Design Thinking and the value it brings to the enterprise.
TARGET AUDIENCE
Those interested in design, design thinking and how to be design-led.
FIVE THINGS AUDIENCE MEMBERS WILL LEARN
A behavioral model for continuous understanding.
A framework for teaming and action.
How to be comfortable with failure.
How to slow down to move faster.
How IBM is practicing design at scale.
Learning from Science Fiction with Greg Borenstein
Presented at FITC Toronto 2014 on April 27-29, 2014
More info at www.FITC.ca
OVERVIEW
For more than a century, science fiction has been both the conscience and the subconscious of the technology industry. Its authors have invented new ideas that became world-changing technologies and they’ve shaped the moral, philosophical and aesthetic lenses that we use to understand our changing world. We use an interface from Minority Report to operate our Star Trek communicators, in order to communicate over geostationary satellites invented by Arthur C. Clarke, to visit William Gibson’s cyberspace and experience the drifting identities and psychological dislocation described by Philip K. Dick.
As a designer, technologist and artist, Greg Borenstein has mined science fiction for storytelling tools that help communicate how new technologies feel and what they might mean to our world. In this talk, Greg presents projects that show some of what he has learned and outline ideas that may come in handy in your own practice.
FULL BIO
Greg Borenstein is an artist, technologist, and teacher, creating illusions for humans and machines. His work explores computer vision, machine learning, game design, visual effects, and drawing as media for storytelling and design.
Greg is a graduate of the NYU Interactive Telecommunications Program (http://itp.nyu.edu/) and has worked for firms such as Makerbot and Berg London. He is the author of a book for O’Reilly about the Microsoft Kinect, titled ‘Making Things See: 3D vision with Kinect, Processing, Arduino and MakerBot.’
He is currently a researcher in the Playful Systems Group at the MIT Media Lab.
Customizing Your Process
FITC events. For digital creators.
Save 10% off ANY FITC event with discount code 'slideshare'
See our upcoming events at www.fitc.ca
Breaking The Broken Web
Presented at Web Unleashed on September 16-17, 2015 in Toronto, Canada
More info at www.fitc.ca/webu
Breaking The Broken Web
with Kyle Simpson
OVERVIEW
The web is fundamentally broken in two deeply profound ways and unfortunately the only way we’re going to move forward is to painfully break from our past and present realities. First, we’ve got to break from the idealistic but untenable notion of unbounded backwards compatibility. Then we’re going to need to break from the notion of building sites/apps that assume fast and unmetered bandwidth, unlimited battery power, and users which want their devices completely maxed out in experience. Let’s stop building a broken Web and break it forward.
OBJECTIVE
To come to terms with the Web we’ve built broken by its very fundamental design, and break from this past to move forward.
TARGET AUDIENCE
Designers and Web builders.
ASSUMED AUDIENCE KNOWLEDGE
Basics of Web design and standards.
FIVE THINGS AUDIENCE MEMBERS WILL LEARN
Why are there so many bugs in Web technology that never get fixed?
What is browser game theory and what does it mean to me?
Besides screen size/orientation, what other factors should come into play when deciding what experience to give a user?
What limitations do real users face which limit what experience they want or can “afford” on your site?
How can we wire user-choice into the fabric of what we build and the way users experience the Web?
Cats, Dinosaurs and A Lot of Pizza with Reed + Rader
Cats, Dinosaurs and A Lot of Pizza
with Reed + Rader
Take a plunge into artist couple Reed + Rader’s animated augmented reality. Reed + Rader will talk about their pioneering effort to help cement the animated GIF as a legitimate photographic editorial medium, as well as discuss their brave, nontraditional use of gaming engines to make content for the worlds of art, fashion and advertising.
Presented at FITC Toronto 2014 on April 27-29, 2014
More info at www.FITC.ca
Web unleashed 2015-tammyeverts
FITC events. For digital creators.
Save 10% off ANY FITC event with discount code 'slideshare'
See our upcoming events at www.fitc.ca
How Slow Load Times Hurt Your Bottom Line
with Tammy Everts
OVERVIEW
There are many compelling arguments why companies need to care about serving pages faster to their users. Countless studies have found an irrefutable connection between load times and key performance indicators ranging from page views to revenue. This talk will cover the reasons why you need to care about web performance and what you can do to make your pages faster.
OBJECTIVE
Attendees will take away an understanding of why improving load times is critical to delivering better user experiences, and how to fix performance leaches on their pages.
TARGET AUDIENCE
Designers and front-end developers who want to understand why and how to deliver faster user experiences.
THINGS AUDIENCE MEMBERS WILL LEARN
User expectations through the ages (or at least the past 40 years)
The psychology of web performance
The impact of load time on business metrics (revenue, conversions, bounce rate, user satisfaction/retention)
The cost of slow time versus downtime
The insidiousness of “page bloat”
Mobile performance
16 things you can do to deliver a faster user experience
Programming Play
Presented at FITC Toronto 2016
See details at www.fitc.ca
Overview
The dreaded moment: you feel stagnant, creatively uninspired, maybe even, dare I say it… burnt out? Whether it’s a result of long hours or boredom through familiarity, being blocked can be disheartening —something we all experience in varying degrees. How can you bounce back from a creative block as a developer? How can you re-discover your own motivation and desire to make work that interests you?
This session will propose ideas and strategies to ban your inner critic and to embrace your inner 5 year old to stomp through creative blocks. We will look at the output of some of these ideas a from slightly burnt out developer – from programming experiments to mentoring initiatives.
Objective
Inspire attendees to find ways to keep their technical skills fresh by employing fun in their every day practice.
Target Audience
Developers and Designers looking for ways to re-discover motivation, and find ways to express what they want to say.
Five Things Audience Members Will Learn
How to identify the feeling of being burnt out
How to create a schedule that encourages play
How to get buy in from your employer
How to get work doing things you like
How to face the mundane stuff you need to do on a day to day
21st Century Crystal Ball
Presented at FITC Toronto 2016
See details at www.fitc.ca
Sometimes if you’re lucky, you get asked to do a really big project. If the project is a good stretch or you need to pay the bills, then of course you have to say yes. Hopefully you know how to do it, but if you don’t…then you need to learn the necessary skills — fast. This is the story of taking on giant, expensive projects with hard deadlines and many unrelated skills. How to persuade collaborators to be on your side, motivated to work their asses off and love you anyway.
Objective
Entertain the audience with failures and eff-ups (and some success too) while inspiring them to try new things
Target Audience
Anyone looking for a reason to lose their fear of leveling up.
Assumed Audience Knowledge
Interest in art, electronics and how money influences projects
Five Things Audience Members Will Learn
What it feels like to have to learn to code in a short period of time (hint: easier than it sounds)
What it feels like to have to think about data in terms of something beautiful in a short period of time (hint: way, way harder than it sounds)
How to pretend you can do anything
About working with collaborators that will help you grow
Dirty secrets about how much and how little you can get paid to make the fantastic
My Type of Life
FITC events. For digital creators.
Save 10% off ANY FITC event with discount code 'slideshare'
See our upcoming events at www.fitc.ca
OVERVIEW
How Carlos and his family’s history of growing up in conflict zones has embedded a level of observation in him that has shaped who he is, what he sees, how he sees it and what he does with that input, not only for him, but also for his clients.
OBJECTIVE
To tell mystery through his work.
TARGET AUDIENCE
Those interested in creativity.
FOUR THINGS AUDIENCE MEMBERS WILL LEARN
“Beautiful” is cool, but “Smart” is superior
“They” will get it
Don’t talk down to people
Look at everything from many different angles and soon you’ll have an angle of your own
Kickstarting Your Stupid Magazine
Overview
Thinking about crowdfunding your next project? Hear Holly’s blow-by-blow account of how she launched the first issue of Stupid Magazine via a successfully-funded Kickstarter campaign. She’ll share what worked, what tanked and what she learned along the way. Proper insights and actual campaign data guaranteed.
Objective
To help others who are planning on crowdfunding creative projects.
Target Audience
Smart creators who are evaluating if crowdfunding makes sense for their project.
Five Things Audience Members Will Learn
How to plan and execute a Kickstarter campaign
What a successfully-funded campaign looks like behind the scenes
When crowdfunding makes sense and what it can do for your project
Kickstarter’s potential for finding new supporters
How many times I cried during the Stupid Magazine Kickstarter campaign and why
The Little Shop of TDD Horrors
Presented at Web Unleashed on September 16-17, 2015 in Toronto, Canada
More info at www.fitc.ca/webu
The Little Shop of TDD Horrors
with Giorgio Natili
OVERVIEW
When used properly, the TDD (Test Driven Development) cycle is one of the most effective ways to improve the efficiency of a team and overall code quality. However, most of the time, misuse of this powerful technique brings unsatisfactory results. During this talk we’ll explore how to identify “testing smells” and how to prevent bad tests that negatively impact the design and architecture of a Web app.
We’ll investigate some real world mobile app examples in JavaScript, Swift, and Java for Android that threaten to eat us alive!
OBJECTIVE
Learn to write effective tests for your apps.
TARGET AUDIENCE
Software and QA Engineers.
ASSUMED AUDIENCE KNOWLEDGE
Good understanding of software development and a basic knowledge of test driven development.
FIVE THINGS AUDIENCE MEMBERS WILL LEARN
Write clean tests
Dealing with legacy code
The differences between unit tests and behaviour tests
How to debug a test
How to keep the test code base clean
The Giddiest Kipper
The Giddiest Kipper
with Gavin Strange
OVERVIEW
Gavin Strange takes great pride in being the giddiest kipper he can possibly be. A Senior designer for Bristol’s Aardman Animations by day and pixel plonker for his own personal projects going under the name of JamFactory by night, let Gavin share his excitement and energy for creativity, mixed in with reflecting on past projects and lessons learnt along the way, all delivered via the medium of animated GIFs and keynote transitions.
OBJECTIVE
To excite, to energise and to encourage on personal projects, paid work and life in general!
TARGET AUDIENCE
Every man, woman and child. Anyone with ears.
FIVE THINGS AUDIENCE MEMBERS WILL LEARN
How to love
How to laugh
How to live
How to look
How to ignore the first 4 of these and to find your own passion and remember how lucky we are to be in a position to have the power of making things!
Building Real Time, Open-Source Tools for Wikipedia
Building Real Time, Open-Source Tools for Wikipedia
with Rob Kenedi
Presented at FITC Toronto 2015
More info at www.fitc.ca
OVERVIEW
Wikipedia is one of the most frequently visited websites in the world. The vast online encyclopedia, editable by anyone, has become the go-to source for general information on any subject. Building user-friendly apps that people can actually use on top of Wikipedia’s massive dataset involves overcoming a number of challenges, but it can also be a lot of fun. Join Rob Kenedi, Entrepreneur In Residence at The Working Group (TWG) as he shares lessons learned in TWG’s Lab building WikiWash, a free tool for journalists that helps them uncover spin and bias in Wikipedia.
OBJECTIVE
Learn how to build useful products using Wikipedia’s dataset.
TARGET AUDIENCE
Software developers, data journalists, product managers
ASSUMED AUDIENCE KNOWLEDGE
What Wikipedia is, and how web applications work
FIVE THINGS AUDIENCE MEMBERS WILL LEARN
How we built an open-source tool for journalists using Wikipedia
How to manage the massive amounts of data in Wikipedia
How to turn a non-technical pitch presentation into a working product that the client loves
How TWG labs treats its projects, products and prototypes and what happens to them once they launch
How WikiWash can be used to expose bias and spin on Wikipedia
PageCloud Reimagines The Future of Website Creation with Craig Fitzpatrick
The way we publish to the Web is broken. For years, we’ve relied on pre-built HTML templates inside content management systems as our only way to publish content online. Designers hand off their creations to developers who meticulously hand-code basic templated layouts that take days or weeks. A lot of the magic of a design gets lost in translation due to the limiting technology of the day. When you simply want to move an image 1 inch to the right, the technology tells you you can’t.
What if you could crack open your browser, hit New Page, and just create? Straight from brain to page? No hand-coding? (Unless you want to!). What if every page on the Web was a starting point that you could use to take it in another direction and make it your own? What if the browser acted just like every other desktop publishing or design app you’ve ever used?
Now it does.
Objective
To show a brand new technology that is re-inventing what it means for anyone to create and publish to the Web.
Target Audience
Anyone involved at the front-end of web publishing (developers, designers, content folks), as well as any professional who has need of a website.
Five Things Audience Members Will Learn
Brief context of where web publishing came from, and how we got here
Demonstrations of a new technology that will dramatically improve the lives of those wishing to create original content on the Web
That web design, is in fact not dead
How to create an original (i.e. non templated) website as fast as you can dream it up
Show a whole new way to use a web browser, not just to surf the web, but to create it
The Future of Motion/Gesture Technology
Presented at FITC Wearables on November 13th, 2014
More info at www.fitc.ca/wearables
The Future of Motion/Gesture Technology
with Chris Goodine
November 13 2014, 2:05 - 2:35pm
GLENN GOULD STUDIO
OVERVIEW
Motion/gesture recognition and control technology allows us to manipulate our digital content with natural and intuitive interactions. Chris Goodine, an expert in the area of human-computer interaction, will highlight how motion/gesture technology will change the way people interact with computers and will explain the resulting benefits to productivity and technology adoption. He will discuss the current landscape of solutions, including the Leap Motion, Microsoft Kinect, and Thalmic Labs Myo armband, and will dive deep into the how these technologies work. From there, Chris will discuss where he believes motion/gesture technology is headed, based on current trends and technological capabilities.
OBJECTIVE
Deep dive into motion/gesture recognition and control technology.
FIVE THINGS AUDIENCE MEMBERS WILL LEARN
What is motion/gesture recognition and control?
Why is this technology so important?
What solutions are available today?
How does motion/gesture technology work?
Where will motion/gesture technology be in the future?
Viewers also liked (15)
Learning from Science Fiction with Greg Borenstein
Learning from Science Fiction with Greg Borenstein
Cats, Dinosaurs and A Lot of Pizza with Reed + Rader
Cats, Dinosaurs and A Lot of Pizza with Reed + Rader
Building Real Time, Open-Source Tools for Wikipedia
Building Real Time, Open-Source Tools for Wikipedia
PageCloud Reimagines The Future of Website Creation with Craig Fitzpatrick
PageCloud Reimagines The Future of Website Creation with Craig Fitzpatrick
More from FITC
Cut it up
Varun Vachhar
rangle.io
Overview
JavaScript frameworks allow us to build innovative and delightful experiences for our users. A common approach adopted with these modern tools is to combine all required JavaScript into one large bundle. Therefore, causing the loading performance to suffer. Especially on older devices or devices with low memory and processing power.
An alternative approach is to split your code into various smaller chunks which you can then be loaded on demand — allowing you to reduce the load time drastically.
In this session, Varun will demonstrate how you can adopt the practice of code-splitting when building applications with frameworks such as React and Vue.
Objective
Learn how to use code-splitting to improve the loading performance of Javascript heavy applications.
Target Audience
Front-end developers who build JavaScript heavy applications
Assumed Audience Knowledge
Basic understanding of web development and some familiarity with frameworks such as React, Angular or Vue.
Level
Intermediate
Five Things Audience Members Will Learn
What is code-splitting?
Different types of code-splitting
How to split a React or Vue application
How to “lazy-load” parts of the application
Removing duplicate code from chunksa
Designing for Digital Health
Presented at Web Unleashed 2019
More info at www.fitc.ca/webu
Andréa Crofts
League
Overview
Examining our responsibility as creators to design for disconnection.
The “restore connection” alert isn’t just for devices– it applies to people too. And it’s more important now than ever before.
Digital creators, we need to talk. The rise in mental health as a result of situational stress is a prevailing theme in today’s society, and some of the products we’re building are the root cause. But we have the power to change this. As creators of digital products, how might we enable our users to be more present in their lives? How might we invest in features like Instagram’s activity timer, despite the fact that they’re fundamentally counterintuitive to the usage metrics most behemoth tech companies are driving towards?
We have a responsibility as creators of digital products to enable others to disconnect …and re-connect with themselves, physically and mentally. This intersection is an emerging category Andrea likes to call digital health, and it’s something we can create together.
Objective
To share actionable strategies, principles and considerations for designing with digital health top of mind. Andrea will get into some #realtalk about how we can collectively create more balance and presence for the humans using our products.
Target Audience
Designers and digital creators of all kinds – especially those building digital products at scale!
Level
Open to audience members of any skill level (this is a more high-level talk)
Five Things Audience Members Will Learn
Tips and best-in-class examples of designing for digital health
Design guidelines and principles for designing with digital health in mind
Evidence-based practices to ground your future design decisions
Strategies for re-framing the success metrics of digital products
Design ethics resources
Profiling JavaScript Performance
Presented at Web Unleashed 2019
More info at www.fitc.ca/webu
Luke DeWitt
REDspace
Overview
JavaScript’s popularity has exploded over the last decade, taking it from a laughable scripting language to one that powers much of the web today. Because it’s so flexible and so easy to learn, it’s extremely popular with new developers looking to cut their teeth in programming. However, these strengths are also weaknesses, as it’s incredibly easy to write bad JavaScript without even knowing it.
A lot of these newer developers jump from “Hello, World!”, to TodoMVC in order to find the library that makes their life easier. By doing this, they skip over some of the important details of not only how JavaScript works, but also how to optimize its performance to ensure the best user experience.
The Chrome profiler is a very handy tool that not a lot of developers have experience with. In this talk, we’ll take a beginner’s look at the profiler tool and examine how to use it to best improve your web application, and identify bottlenecks in your code without having to rely only on console.log statements.
Objective
To help developers understand how to better make use of the JavaScript profiler.
Target Audience
Any JavaScript developers
Assumed Audience Knowledge
Basic JavaScript
Level
Beginner / intermediate
Five Things Audience Members Will Learn
Javascript inner-workings
Profiling concepts
Identifying bottlenecks
Profiling node applications
Tooling
Surviving Your Tech Stack
presented at Web Unleashed 2019
For more info see https://fitc.ca/event/webu19/
Kevin Daly RBC Ventures
Every developer has faced the difficult choice of deciding what tech stack they should use for a new project. Should you use the latest tech or something that everyone knows? Which framework is the best for your team? To survive your tech stack, developers must make trade-offs with developing on new tech stacks and the ability to maintain and scale their applications.
In this presentation, you’ll learn how to evaluate your tech stack and understand the pros and cons of using bleeding edge technology. Using his past experiences, Kevin will also share his lessons learned and how his team tackles managing their tech stack today.
How to Pitch Your First AR Project
Presented at FITC Toronto 2019
More info at www.fitc.ca/toronto
Bushra Mahmood
Unity Technologies
Overview
In this talk, Bushra Mahmood will explain how to articulate and pitch augmented reality as a viable medium to help solve problems. Learn about what makes an AR application come together on both mobile devices and headsets. Uncover different tools and methodologies for problem-solving and making a compelling story.
By properly understanding this technology and its parts, creatives can take an active role in shaping and defining this new space in computing.
Objective
Learn the tools and techniques required to pitch an augmented reality project.
Target Audience
Designers, product managers, product stakeholders.
Assumed Audience Knowledge
An understanding of product design and an awareness of AR
Five Things Audience Members Will Learn
The right language to use when explaining ‘spatial’ design
The different requirements and considerations for scoping an AR project
The tools that are currently available for AR authoring
Insights into what the near and far future will hold for this medium.
An example of an AR application pitch
Start by Understanding the Problem, Not by Delivering the Answer
Presented at FITC Toronto 2019
More info at www.fitc.ca/toronto
Karri Ojanen
RBC Royal Bank of Canada
Overview
Over the past number of years companies have adopted the idea of customer-centricity. People across functions can fluently talk about the importance of paying special attention to end-user needs and overall customer experience.
But innovation and forward-thinking ideas that connect both customer and business needs can’t simply be squeezed out of brainstorm sessions and sticky notes if the organization doesn’t learn how to effectively look outside of its own silos. In this session, Karri will show how to move from jumping to solutions to driving innovation by understanding the question first.
Target Audience
Designers, researchers, strategists, product managers, and technology leads
Three Things Audience Members Will Learn
Methodologies and tools to form insights out of a holistic understanding of customer challenges
How to synthesize data to form a vision of the better future
How to break the vision into manageable chunks that drive value for the business and the customer at every launch
Cocaine to Carrots: The Art of Telling Someone Else’s Story
Presented at FITC Toronto 2019
More info at www.fitc.ca/toronto
Alan Williams
Imaginary Forces
Overview
During dailies as an intern at Imaginary Forces, Alan’s director, Karin Fong, would follow her animation feedback with one of the scariest and empowering questions of his career, “what do you think?” Over the last eight years, Alan’s transition from technician to creative director came from a dramatic shift in how he approached and answered that question. By examining larger conceptual principles to practical application in commercial and tv/film design, such as HBO’s Vinyl and Netflix’s Anne with an E, he will share hard-learned lessons that can empower you, whether in Photoshop, behind a camera, or pitching to clients, in developing and selling your creative voice.
Target Audience
Visual communicators eager to become more evocative storytellers
Five Things Audience Members Will Learn
‘Method branding’ in a selfie culture
O.C.D. (observe, collect, dissect) & the imagination
The resuscitating power of rearrangement
Pertinence vs pipeline: the crippling cage of routine
Less pitching, more poetry
Everyday Innovation
Presented at FITC Toronto 2019
More info at www.fitc.ca/toronto
Carl Sziebert
Google
Overview
Innovation is defined as the process of making an idea into a good or service that creates value by meeting a need or solving a problem at scale. This talk explores ways to find inspiration from everyday sources, invest in skills that foster collaboration, and identify opportunities for impact. While leveraging the core principles of and learnings from designing products for real people, Carl will examine a number methods for building creativity and innovation into our everyday work.
Target Audience
For individual contributors looking to cultivate opportunities for impact and find the right time, space, and tools to innovate in our everyday work.
Five Things Audience Members Will Learn
A bottom-up approach to framing innovation within your daily work
Identify and validate opportunities that make an impact
Prioritize, prototype, and build understanding of the problems you are solving
Collaborate locally and globally
Seek, give, and apply feedback often
HyperLight Websites
Presented at FITC Toronto 2019
More info at www.fitc.ca/toronto
Chris Zacharias
imgix
Overview
The average website loads over 1.5MBs of content per page, making over 75 requests. Many popular websites are serving over 5MBs just to load their homepages. And these numbers represent measurements taken AFTER compression is applied. The full weight of many popular websites is pushing 20+ MBs these days. In an era where performance truly matters to the end user experience, web developers need techniques to help curtail this bloat in data down the wire.
No matter how well you optimize, there is no better way to than to delete things you do not need. How does one determine what is essential to the user experience and what is not? One answer Chris posits is to develop a hyper-lightweight version of your website which will provide critical insights into your specific performance priorities. This is a process that he has leveraged on many projects, in particular at YouTube to reduce the size of the video watch page from 1.5MBs to 100KBs. In this talk, Chris will take real-world web pages and show techniques for dramatically reducing their page weight and for identifying areas to optimize, while outlining the key steps to doing this well.
Objective
Learn a process for building a hyper-lightweight version of your website for establishing reasonable performance budgets, grounded in reality, to work from.
Target Audience
Web developers
Assumed Audience Knowledge
HTML, CSS, Javascript, some server-side awareness.
Level
Intermediate
Five Things Audience Members Will Learn
How to analyze a web page for performance issues
A holistic approach to deconstructing an existing website
A clear process for building a hyper-lightweight version of your website
Translating your findings into real performance priorities
Establishing a realistic performance budget
Everything is Terrifying
Presented at FITC Toronto 2019
More info at www.fitc.ca/toronto
Michael Fullman
VT Pro Design
Overview
An exploration of the process of creation. We live in a time where technology and inspiration are more readily available and accessible than ever before. That being said we also live in a time that mostly highlights the successes of projects and process. In this particular talk Michael wants to touch on the process of creation with technology at VT Pro, to further explore a full circle approach to inspiration and creation where often times our next project is inspired by something learned in the process of creating something else.
By exploring what went wrong and what went right in a number of different projects he’s created, Michael will touch on points where inspiration can be found in this world of seemingly endless technology; the importance of collaboration; what can be learned from the moments that don’t necessarily go as planned; and how often projects come close to failure than the audience ever knows. Lastly he wants to touch on the process of finding personal inspiration to inspire an audience, and the momentum to push further that comes from their energy.
Objective
Things often don’t go as planned, but often that’s the fun part.
Target Audience
Creative technologists and experience designers
Five Things Audience Members Will Learn
Collaborative process
Giving personality to a piece of technology
How to learn from the unexpected
We all start somewhere (the journey is just as important as the destination)
Everything is possible now
Post-Earth Visions: Designing for Space and the Future Human
Presented at FITC Toronto 2019
More info at www.fitc.ca/toronto
Sands Fish
MIT Media Lab
Overview
Today, the environments that humans occupy in space are designed for survival. Humans are carefully shuttled to and from space, and during their relatively short stays, they are provided with minimum supplies to remain alive and able to perform experiments. As we begin to plan less for short visits and more for life in space (such as a six to eight month trip to Mars and beyond) the question becomes: What does human culture look like in space?
This talk will explore how human culture, design, and creativity might evolve as we begin to live in space, and the unique environmental conditions that might guide us in certain directions, just as the environment on Earth has. It will discuss space tourism, living in zero gravity, and some experiments in art and design that hint at future aesthetics.
Objective
Convey what opportunities exist at the outset of a more democratized New Space age, and call out the aesthetics, ethics, and cultural frontiers we find ourselves faced with at the end of the second decade of this century.
Target Audience
Those interested in the future of human life in space
Five Things Audience Members Will Learn
The history of human culture in space
Unique design constraints and considerations when designing for zero gravity
The experience of flying in a zero-g flight
The aesthetics at play in human spacefaring — (what has been)
New forms, new materials, new ideas — (what might be)
The Rise of the Creative Social Influencer (and How to Become One)
Presented at FITC Toronto 2019
More info at www.fitc.ca/toronto
Lindsay Munro
Adobe XD
Overview
Your social network could be more valuable than the work you’re doing today, because it could (and should) lead to the opportunities you get tomorrow. Your next post could result in your next recommendation, job, collaboration, exhibit, and next level experience.
In this session, you’ll learn how to hone and build your online social media presence to attract brands and engage in the modern-day endorsement deal. Get a behind-the-scenes perspective on the things brands look for in creative profiles and the rules of engagement.
Objective
Teach the ins and outs of what it means to be a creative social influencer.
Target Audience
Creatives looking to up level their social media presence and strike brand partnerships.
Things Audience Members Will Learn
How to set yourself up for “success” on social media
The importance of working with the right brands
Figuring out compensation and negotiating contracts
The ins and outs of disclosure and liability
How to not mess it up
East of the Rockies: Developing an AR Game
Presented at FITC Toronto 2019
More info at www.fitc.ca/toronto
Amelie Rosser
Jam3
Overview
For the past two years Jam3 worked alongside Joy Kogawa and the NFB to create East of the Rockies, an augmented reality storytelling experience.
East of the Rockies is the first interactive AR game of its kind. The story takes users through a piece of Canadian history where Japanese Canadians were forced to leave their homes and live at internment camps during WWII.
This talk will cover the creation of the game: from concept and storyboarding, to the development process in Unity and various challenges and questions to consider from a creator’s perspective.
Objective
To let the audience in on the behind the scenes of developing an AR experience like East of the Rockies.
Target Audience
For those interested in Augmented Reality storytelling and game development.
Five Things Audience Members Will Learn
AR techniques using Unity
Storytelling in AR
Prototyping interactions in AR
Game state management using Unidux
Game optimization techniques in Unity
Creating a Proactive Healthcare System
The Knowledge Society: Three Talks About the Future
Futurism Innovation Science
Isabella Grandic
The Knowledge Society
Overview
Join three incredible, young, and brilliant minds as they present their findings on topics that we’ll all have to deal with in the not so distant future. This series of talks will explore how exponential technologies like synthetic farming, nanotechnology, and quantum computing can be used to solve some of the world’s most difficult problems.
The speakers are all students of The Knowledge Society (TKS), a human accelerator for high school students designed to help them impact billions. TKS encourages students to take risks and think big.
Ayaan Esmail‘s talk will cover creating a proactive healthcare system
World Transformation: The Secret Agenda of Product Design
R.C. Woodmass
Crescendo
Overview
The reports are in: how we relate to technology directly affects how we relate to other humans, to our environments, and to ourselves. Are we headed for a technological dystopia, where robots are in charge and empathy is just a word for the history books? Not necessarily! Learn how the interfaces we interact with can teach us how to be better communicators, increase our understanding of each other, and how product design might be the key to building a positive future for all.
Objective
Directly address fear and skepticism about technology, inspiring all who design and build tech to think more empathetically when building UX and UI.
Target Audience
Product designers, HR specialists, and anyone skeptical about technology
Three Things Audience Members Will Learn
How to create user interfaces that are flexible enough to include everyone, even if they can’t keep up with all the different identities and new labels that people are using
What is conversation design, and how it has the power to teach people how to communicate
How AI has the potential to be more inclusive than previous data analysis systems, if we leverage its weaknesses to the human advantage
The Power of Now
Matt Swoboda
Notch
Overview
The adoption of real-time technologies and workflows for content creation is a seismic shift in the world of video/graphics. It has a fundamental effect on not just on render times but on the entire creative process. In this session hear from someone who has been using realtime graphics for creative work for almost 20 years, and his experiences in applying it to productions such as the Ed Sheeran world tour and Cirque du Soleil.
Objective
Give the audience an overview of what really is capable in a real-time workflow today, and where things are headed.
Target Audience
Anyone who wants to take confident steps in the direction of real-time motion graphics, especially within the live, installation and AR fields.
Five Things Audience Members Will Learn
How does real-time change the creative and production process
Limitations – where does it work, where doesn’t it make sense
What real-time graphics are capable of today
What happens on a rock’n’roll tour bus
What DOESN’T happen on a rock’n’roll tour bus
High Performance PWAs
Hasan Ahmad
Aquent DEV6
Overview
PWAs are a newly emerging delivery format for web, desktop apps. The fact that they can be installed on a client device and behave like natively installed apps means that special care should be taken when designing and building these types of apps, above and beyond a typical browser-only web application. One of the most important (potential) differentiators in the user experience of a PWA app vs a traditional web app is the ability to provide a high-performance UI because of their ability to do things like cache resources offline, including entire pieces of Web UI code, and the use of background services. In this talk we are going to do an exhaustive overview of the entire landscape of building PWAs from a performance-first perspective.
Target Audience
Web development teams
Assumed Audience Knowledge
Web Development fundamentals
Objective
Large enterprise applications
Five Things Audience Members Will Learn
Why PWA’s require performance engineering
What tools are available to measure performance metrics
Offline caching strategies
Host device considerations: desktop and mobile
Taking advantage of background code: Service Workers
Rise of the JAMstack
Bhavana Srinivas
Netlify
Overview
A new web stack has emerged. A stack powered by modern browsers, API economy and Git based workflows. A stack that is not tied to specific technologies. A stack that takes into account both developer experience while building the application, and user experience when interacting with the application. A stack that delivers better performance, higher security, and lower cost of scaling for web applications.
In this talk, Bhavana will dive more into the architecture and best practices for building performant web applications using the JAMstack
Objective
Educate the audience about the JAMstack and why it powers performant sites
Target Audience
Web stakeholders who want fast, secure and performant websites
Assumed Audience Knowledge
Built a website/interacted with sites
Five Things Audience Members Will Learn
What is the JAMstack
The ecosystem around the JAMstack
How to improve the performance of your site built on the JAMstack
Example sites built on this architecture
Resources and best practices
From Closed to Open: A Journey of Self Discovery
Midge “Mantissa” Sinnaeve
Mantissa
Overview
Midge will be speaking about his experience of switching to open source applications for his freelance work. From ditching expensive software subscriptions to going down the linux rabbit hole, he’ll take you along for the ride and show you some cool stuff along the way.
It’s an in-depth look at what happens when your digital tools become an extension of yourself and how that can in turn inspire you to get better as an artist and find your style.
Objective
Taking a critical look at how you work and why.
Target Audience
(Motion) designers, 3D & VFX artists
Four Things Audience Members Will Learn
Open Source Design Tools
Self-criticism
Inspiration
Letting go
Projects Ain’t Nobody Got Time For
Studio Macouno has been realizing post industrial projects for two decades. Though they’re very busy doing things like creating generative shavers for Philips and designing life size 3D printed petition elephants, those are but a fraction of what they would like to do.
In this talk Dolf will explore the projects they just don’t have time for. The things the studio would love to do but can’t do on it’s own. The things that are way out there… Those that don’t seem possible, or are just too much work. The dreams that they think are a bit too much, but they just might do anyway.
Objective
Finding, funding and founding cooperatives for creative futurist projects.
Target Audience
People interested in making things today that seem ideas for tomorrow.
Five Things Audience Members Will Learn
Some about generative design
3d printing
Art
Running projects
And making things happen
More from FITC (20)
Start by Understanding the Problem, Not by Delivering the Answer
Start by Understanding the Problem, Not by Delivering the Answer
Cocaine to Carrots: The Art of Telling Someone Else’s Story
Cocaine to Carrots: The Art of Telling Someone Else’s Story
Post-Earth Visions: Designing for Space and the Future Human
Post-Earth Visions: Designing for Space and the Future Human
The Rise of the Creative Social Influencer (and How to Become One)
The Rise of the Creative Social Influencer (and How to Become One)
World Transformation: The Secret Agenda of Product Design
World Transformation: The Secret Agenda of Product Design
Recently uploaded
Is AI-Generated Content the Future of Content Creation?
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closerHow to Run Landing Page Tests On and Off Paid Social Platforms
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandThinkNow 2024 Consumer Financial Wellness Report
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recoverAdapt or Die - Jon Lakefish, Lakefish Group LLC
Adapt or Die - Jon Lakefish, Lakefish Group LLCDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.De-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah GrapDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platformsThe What, Why & How of 3D and AR in Digital Commerce
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
5 Big Bets for 2024 - Jamie A. Lee, Stripes CoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business ModelsSMM Cheap - No. 1 SMM panel in the world
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Monthly Social Media News Update May 2024
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategyGenerative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.15 ideas and frameworks on the art of storytelling
Shaan Puri and David Perell break down the art of storytelling with frameworks, ideas, and best practices.
Recently uploaded (20)
Is AI-Generated Content the Future of Content Creation?
Is AI-Generated Content the Future of Content Creation?
How to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social Platforms
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023
The What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital Commerce
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling
Neural Coupling and Storytelling with Lanny Geffen
- 1. By: Lanny Geffen, Vice President UX & Design, Digiflare Neural Coupling a.k.a. Storytelling Follow me: @lgeffen
- 2. I am a designer… Part I
- 9. Empathy
- 10. Intent
- 11. Experience
- 12. “There were always things around the house that made it so I didn’t need to ask for someone’s help.”
- 13. Intent
- 16. “An incredible sense of freedom”
- 18. Empathy
- 19. Intent
- 20. Experience
- 21. “First they ignore you, then they laugh at you, then they fight you, then you win.”
- 22. The power of story Part II
- 24. Maasai
- 25. Aristotle
- 26. Beginning Middle End Pity Fear Catharsis
- 31. The Story Telling API
- 35. 2 Primary emotions were elicited: Distress + Empathy
- 36. What do you feel after the story ? ?
- 39. Those who produced Oxytocin & Cortisol gave generously
- 40. Could they predict who would give money?
- 41. Ran the experiment again, track distress and empathy response…
- 42. Theory of Mind! (understanding what others are doing) Oxytocin Areas! (make us feel empathy)
- 43. 80% Accuracy Who would donate money
- 44. The amount of Oxytocin released predicted how much money people would share with a stranger or charity.
- 46. Gustav Freytag Playwright / Scholar
- 49. Stories [that follow the Universal Story Structure] are powerful and actually change the way our brains work, and our brain chemistry
- 50. Telling Your Story Part IV
- 54. What is What could be What is What could be What is What could be What is New bliss (new reality) Orators Story Pattern
- 55. August 28, 1963 from the Lincoln Memorial on the Mall, in Washington DC during the 'March on Washington'
- 56. Martin Luther King Jr. American Civil Rights Leader
- 58. Use the tools of design: empathy, intent, experience to understand your audience.
- 59. Be brave
- 60. Use the universal story structure to release oxytocin & cortisone
- 61. Involve your audience in the story: It has to become their story
- 63. Change the world… (just a little bit)
- 64. Thank You Follow me on Twitter @lgeffen