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SEO - Beginners Guide To Search Success

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Aidan Rogers
Aidan Rogers

SEO Presentation I did for local businesses in Taranaki for Somo.

TechnologyEntertainment & Humor
1 of 27
Aidan Rogers | Apex Internet SEO – First Steps To Search Success By Aidan Rogers
Aidan Rogers | Apex Internet SEO (Search Engine Optimisation) •What is it? •Why it is POWERFUL •How to Choose the Right Keywords
Aidan Rogers | Apex Internet
Aidan Rogers | Apex Internet
Aidan Rogers | Apex Internet How Google Indexes Web Pages • Not Searching The Web • Spiders • Crawl Index Rank • Constantly Evolving • 3 Billion Searches • 500 Changes • PageRank
Aidan Rogers | Apex Internet How Google Ranks Web Pages 200+ Factors
Aidan Rogers | Apex Internet Links!
Aidan Rogers | Apex Internet
Aidan Rogers | Apex Internet
Aidan Rogers | Apex Internet
Aidan Rogers | Apex Internet Traditional Mediums
Aidan Rogers | Apex Internet Why SEO is POWERFUL • Customers Find You • Availability • Measurable • High ROI • Free Brand Awareness
Aidan Rogers | Apex Internet Choosing Keywords Think Like Your Customers
Aidan Rogers | Apex Internet Focus On The Long Tail
Aidan Rogers | Apex Internet User Intent • Browsing • Ready to buy • Seeking best price • Seeking customer service
Aidan Rogers | Apex Internet Google Analytics
Aidan Rogers | Apex Internet GA – Define / Track Goals •Track Leads •Track Sales •Track Views Of Key Pages •Track Comments •Track Social Sharing •Track Newsletter Subscriptions •Track Downloads •Track New Account Creations
Aidan Rogers | Apex Internet GA – Measure Success
Aidan Rogers | Apex Internet Google Webmaster Tools
Aidan Rogers | Apex Internet Google Keyword Tool
Aidan Rogers | Apex Internet Related Searches
Aidan Rogers | Apex Internet Spy On Your Competitors
Aidan Rogers | Apex Internet Google Suggest
Aidan Rogers | Apex Internet Ubersuggest.org
Aidan Rogers | Apex Internet Combine All Data • Level of Demand • Relevance / Intent • Level of Competition
Aidan Rogers | Apex Internet SEO Process
Aidan Rogers | Apex Internet Thank You For Listening – Questions? Email: aidan@apexinternet.co.nz Web: www.apexinternet.co.nz Twitter: @inkodeR

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  • 1. Aidan Rogers | Apex Internet SEO – First Steps To Search Success By Aidan Rogers
  • 2. Aidan Rogers | Apex Internet SEO (Search Engine Optimisation) •What is it? •Why it is POWERFUL •How to Choose the Right Keywords
  • 3. Aidan Rogers | Apex Internet
  • 4. Aidan Rogers | Apex Internet
  • 5. Aidan Rogers | Apex Internet How Google Indexes Web Pages • Not Searching The Web • Spiders • Crawl Index Rank • Constantly Evolving • 3 Billion Searches • 500 Changes • PageRank
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  • 7. Aidan Rogers | Apex Internet Links!
  • 8. Aidan Rogers | Apex Internet
  • 9. Aidan Rogers | Apex Internet
  • 10. Aidan Rogers | Apex Internet
  • 11. Aidan Rogers | Apex Internet Traditional Mediums
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  • 13. Aidan Rogers | Apex Internet Choosing Keywords Think Like Your Customers
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  • 16. Aidan Rogers | Apex Internet Google Analytics
  • 17. Aidan Rogers | Apex Internet GA – Define / Track Goals •Track Leads •Track Sales •Track Views Of Key Pages •Track Comments •Track Social Sharing •Track Newsletter Subscriptions •Track Downloads •Track New Account Creations
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  • 27. Aidan Rogers | Apex Internet Thank You For Listening – Questions? Email: aidan@apexinternet.co.nz Web: www.apexinternet.co.nz Twitter: @inkodeR