أهم استراتيجيات التسويق الإلكترونى لرواد الأعمال
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دراسة عن شركات تكنولوجيا المعلومات فى مصر ومقارنتها بشركات تكنولوجيا المعلومات فى الاتحاد الاروبى من حيث العدد وحجم العماله والناتج القومى و ما يمكن أن يقدمه التسويق الإلكترونى لرواد الأعمال، بداية من وضع استراتيجية تسويق ناجحه، والأدوات المختلفة للتسويق الإلكترونى وانتهاءاً بأدوات القياس والتحليل وذلك لتعزيز وتقوية حملة التسويق الإلكترونى.
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أهم استراتيجيات التسويق الإلكترونى لرواد الأعمال
- 1. By: Eng. Mohamed Hanafy ITI Alex. Deputy Manager mohanafy@gmail.com
- 7. SME Entrepreneurship IDE Entrepreneurship • Local and regional markets only. • Global markets. • Innovation is not necessary • Based on innovation • Low risk • High risk SME Revenue, Cash flow, Jobs over time IDE Revenue, Cash flow, Jobs over time Revenue / Cash flow / Jobs Revenue / Cash flow / Jobs time time
- 8. Company category Employees Turnover OR Balance sheet total Medium-sized 250 < ≤ € 50 m ≤ € 43 m Small 50 < ≤ € 10 m ≤ € 10 m Micro 10 < ≤€2m ≤€2m
- 11. Small Medium Large 4.25% 0.33% 0.07% No. Of SMEs = 27,262,983 Total No. Of Enterprises = 27,281,452 99.93 % Micro 95.35%
- 12. Micro 11% No. of Employees in SMEs = 59,693,991 Small 24% Large Total No. Of Employees = 120,903,551 51% 49.37 % Medium 14%
- 14. UE Small 5.79% Medium 1.26% Egypt Large 0.27% Medium 16% Large 5% Micro 19% Micro 92.69% ICT enterprises = 777,093 Total enterprises = 20,677,075 4% Small 60% ICT enterprises = 5,243 Total enterprises = 2,500,000 0.21 %
- 15. UE Egypt Micro 1% Micro Small 9% 22% Large 46% Small 16% Medium 16% ICT Employees = 6,028,713 Total Employees = 130,558,715 99.93 % Large 81% ICT Employees = 827164 Total Employees = 7300000 11.33 % Medium 9%
- 16. Micro 11% Small 12% ICT value added = 530,803 Total value added = 6,441,152 Large 62% Medium 15% 8%
- 17. ICT Turn Over= 1,273,308 Micro 12% Small Total Turn Over = 25,161,848 12% Large 61% Mediam 15% 5%
- 18. Culture Marketing Know How Lack of Financial Resources Lack of Experience of Using Consultants Low competitive advantage Uneven IT Awareness and Management Skill Declining effective demand on SME products Lack of Human Resources
- 19. What is marketing? Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitability. What is e-marketing? The application of marketing principles and techniques to achieve marketing goals via e- communication technology.
- 23. visitors Referral Cost per visitor (For each traffic source) Ad SMM PPC SEO Customer revenue (R) What’s your revenue per Customer Conversion rate ( CR ) How many visitors buy something? Landing page Leads Opportunities Customers visitor value= R*CR (For each traffic source)
- 24. Check fulfillment efficiency Check shipping rate structure Check your pricing Improve conversion rates site-wide
- 25. I have limited budget, but lots of time I have limited time, but a huge budget SEO Display/ Banners Social media PPC Build house e-mail list 3rd party e-mail Affiliates Affiliates (Free Setup) (Setup Fee) Directories & Forums Innovative-content Innovative-tactics Viral marketing
- 28. Sales Range Titles Units (Million) 1,000,000 or more 10 17 500,000 to 999,999 22 14 250,000 to 499,999 64 22 100,000 to 249,999 324 47 50,000 to 99,999 767 52 0 to 49,999 1,240,998 513 Total 1,242,185 665 Million+
- 30. Real phenomenon that permeates many aspects of search marketing Popular Examples of the Long Tail: Why should you care about the long tail? Has many implications for managing both SEO and PPC ◦ Keyword (Search Query) Reports ◦ Popular Content Reports ◦ “20-25% of all Google search queries are unique” (Google) ◦ “56% of buyers who search use queries of three or more words, while only 7 percent use one word or an acronym”(Google) ◦ “Searchers are using longer queries” (Hitwise)
- 33. Data Driven By Chitika Insights June 2013
- 35. 1- Keyword Research 9- Continuous Evaluation 2- Competitor Analysis 3- Quality content gets published 8- Social Media 7- Ongoing Content Addition 4- On-page 6- Off-Page 5- Webmaster Tools
- 40. Investment in Social Media Will Become a Necessity, Not a Luxury Google + Will Become a Major Factor Image-Centric Networks Will See Huge Success We’ll Witness the Rise of Micro-Video Foursquare Will Decline Sharply MySpace, Love it or Hate it, Will Grow LinkedIn Will Become a Major Player for B2B Business Growth Mobilized material is a must Out with analytic and in with predictive tools
- 41. Facebook Video Ads. Twitter Ads. The Possibility of Google+ Ads.
- 44. •Industry related websites •Industry news (digital and print) Read •Related blogs •Online videos •Own voice •Personable Create •Consistent publishing •Transparent •Photos on Flickr Share •Digg related content •Indirect marketing on Facebook •Build brand loyalty and awareness Discuss •Always use feedback and response •Engagement
- 45. •Uniquely represent personality and business • Facebook groups for related interests and like minded people. •Establish credibility •Boost SEO •Acknowledge others and in turn be acknowledged Community Building Content Sharing •Online influencers Content Creation Connections •Add connections and friends •Build relationships and loyalty •Networking
- 57. Quran Tajweed
- 64. Private Web Business ◦ Display ads ◦ Affiliate Programs ◦ Sell products or services Provide micro jobs E-Marketing Services