More Related Content Similar to Bill Daring SNM London Presentation Similar to Bill Daring SNM London Presentation (20) More from InBlackandWhite More from InBlackandWhite (20) Bill Daring SNM London Presentation10. Web 2.0
What is Web 2.0 ?
User Generated Content
RSS feeds
Social Networks
Open APIs
Widgets
Social bookmarking Podcasting
Blogs
11. By 2010, 70% of the content of the web
will be user generated
IDC/EMC Survey March 2007
14. The Growth of Blogs
Growing from 35 to 75 million blogs took 320 days
39. RSS Really Simple Syndication
Content incorporated Content accessed by
by other web sites desktop readers
Owner creates content RSS feed
Content accessed by
Content indexed by
search engines online aggregators
62. Level 1: Access API
Flickr, Google
Level 2: Plug-in API
Facebook, MySpace
Level 3: Runtime Environment API
Bascamphq.com, Salesforce.com
68. God Delusion launched on Second Life with
simple voting request
After launch nothing
much happened
But on the fourth day God came to protest with a band of Angels
69. As a result of this furore, six major UK
national press titles covered the story