Social Media (Web 2.0): What is it, why is itimportant and what are you doing about it?ByIan Davidson B.Sc. MBA FCIPD MCIMLeading Reward Manager and influentialcommentatorhttp://iandavidson.mehttp://uk.linkedin.com/in/iadavidson/
How does it differ from the old webUser driven content• There is no “web master”, theusers generate the contentUse of meta tags andmeta data• The ability to “tag” withlocation, time, subject,keywords, makes the usercontent easy to search andalso to link different sourceswith common tags across theinternet.• Does away with constraints oftime and space.
ExamplesTwitter – short text messages sent to“followers” with hash tags#rebuildtrust @ianandmjFacebook; personal profiles andconversationsFlick – user photosYou Tube – User videosBlogsWritten – user generated writing withsyndication http://iandavidson.meAudioPodcasts – user generated audio musings,with syndication (see also ITunes)www.idavidson.podbean.comVideoVideo blogs – increasingly common
Google Earth MashupTime Travelling withGoogle MapsMuseum of London -Street MuseumThe Museum of Londonhave created a greatiPhone application toshowcasehundreds of images fromits collectionsNote use of IPhone appusing a Google EarthMashup!
Why is it important?Potential to be very influentialStephen Frys Twitter feed has 2million followersUnion leader used Twitter duringnegotiations with BAMash up on Google Earth has beenused to follow environmental disastersFacebook campaign achieved a UKnumber 1 for an old recordIBM set up a successful recruitmentplatform in 2nd LifeBreaks down "official channels" ofcommunication, news and marketing
Social media issuesWhere is the Revenue stream?Facebook parties, flash mobs,demosChecking of LinkedIn and Facebookprofiles by employersEmployee Facebook entry partyingwhen supposed to be sickBlogs can give inside information onorganizationsWell known police blog – critical ofHome Office policyIt never goes away, comments madeas a youngster be retrieved andcause reputational damage
ConclusionUse it or someone else willCompetitive advantageWide reachMobile netDisintermediationA game changerWhy not?Thank youIan Davidsonidavidson@mauritius.demon.co.uk