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Empathise and Define
Empathy Map
Sanjay Sinha
DesignThinking Action Lab
Say
Think
Feel
Do
“The dilemma is whether to look for
the job I will enjoy or jobs with better
future prospect”
“Why compromise?”
“The challenge is how to find a good
job. Scary that so much depend on
luck and network?”
I have to choose between work I will
enjoy or the work with prospect.
Compromise is inevitable.
There is no scientific way to find a job.
“Excited about the profession life
but also sad about missing this life.”
Fun to start working, but will miss the
fun of this carefree life.
Internet search about following:
“How to find the right job.” “Top
satisfying job.” “How to prepare for
interview.” “How to make good resume.”
Visit to prospecting employer website.
Contacting people who could be of
help in job search.
Mixed; both excited and sad,
optimistic and pessimistic, elated
and frustrated
Empathy Map
Problem Statement
Prerna who is a
meritorious,
ambitious,
hardworking,
intelligent and well
qualified woman
Stakeholder Need Insight
NEED A
WAY TO
BECAUSE
find a job she
would enjoy and
compensated well
now and in future
Its is extremely
difficult to find a job
you enjoy and where
remuneration is as
per market standard

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Find the Right Job: Empathy Map for Prerna

  • 1. Empathise and Define Empathy Map Sanjay Sinha DesignThinking Action Lab
  • 2. Say Think Feel Do “The dilemma is whether to look for the job I will enjoy or jobs with better future prospect” “Why compromise?” “The challenge is how to find a good job. Scary that so much depend on luck and network?” I have to choose between work I will enjoy or the work with prospect. Compromise is inevitable. There is no scientific way to find a job. “Excited about the profession life but also sad about missing this life.” Fun to start working, but will miss the fun of this carefree life. Internet search about following: “How to find the right job.” “Top satisfying job.” “How to prepare for interview.” “How to make good resume.” Visit to prospecting employer website. Contacting people who could be of help in job search. Mixed; both excited and sad, optimistic and pessimistic, elated and frustrated Empathy Map
  • 3. Problem Statement Prerna who is a meritorious, ambitious, hardworking, intelligent and well qualified woman Stakeholder Need Insight NEED A WAY TO BECAUSE find a job she would enjoy and compensated well now and in future Its is extremely difficult to find a job you enjoy and where remuneration is as per market standard