empathy Map

1. • Anxious about entering the
workplace
• Internship is a great help
• Hope I can start here when I
complete my course because I
already know people now
• There is a lot of competition
• I want to work and build a career
• Looking for networking opportunities
• No observation done
Where do I start
What if it does not work out?
Am I making the right choices?
Insights:
• Female, 21, Law
student,
ambitious, flexible,
digitally native
• Sounds clear in the
plan but I don’t my
experience tells
me it will work out
totally different
• Ambition to have a
sales career
• Likes Hockey
Uni Student Interact with future company
before joining
It helps in preparation, build
relationships, make it more
fun