The document proposes an ad campaign for a landline-based social network called "WoMania" aimed at mothers in India, as landlines have better penetration than the internet and voice calls have greater acceptability. The network would allow users to join topical chat rooms, search for like-minded people, and have one-to-one or one-to-many chats. It would also enable leaving offline messages for contacts. The ad encourages homemakers to call a toll-free number to connect to other women and explore the world in a new way through the network.

1. Ad Campaign for
“Landphone based social network for
moms in India”
Submitted by by Team Hyderabad

2. Synopsis
The Idea is powerful in a way that
-phones in India has a better penetration than the internet
--voice as medium has larger acceptability in Imdia
-The changes I would suggest
-- Topical chat room where users can call as per her interest
--Powerful search engine to find like-minded people
--Technology improved to enable 1to1 and 1 to many chats
--Offline alert facility to leave messages for buddies

3. I never thought
home alone is so
much fun
Call Toll Free 1800 to connect to
like minded home-makers
Presenting WoMania – a social network
for modern housewives like you. So call
1800 now and connect to like minded
woman and explore the world in a new
way!