Earned Media Platform
Influencer Analytics: 	

!

Expect More

ncer	


Infllue

ENDS
TR
Benefit

Agency Benefits
• Goal of increasing digital Revenues by 10%	

• Client Retention	

• Consumer Behavioural Data
Goa...
Engagement and Actions
1. Measure Consumer Engagement across Client Brand	

2. Owned Media Growth - expand Facebook, Twitt...
Amplification
Sharing

Generate additional Earned Media impressions
through amplification through friends and followers
Data

Data and Analytics
• Data from qualified Consumers, and Influencers	

• Data on best performing Channel	

• MavenScore...
SOCIAL 	

CRM:	


ENGAGE
CONSUMER
BEHAVIOUR
SOCIAL INFLUENCERS

Viral and Economic Impact

Maven Score and Engagement
SOCIAL LOYALTY
REWARD SOCIAL
LOYALTY	

!
GROW ENGAGEMENT WITH THE BRAND
!

PAID/OWNED	

EARNED	

(C2C)	

!

‘SWEAT’ YOUR 	

OWNED/PAID
ASSETS
SAMPLE WORKFLOW: IMBEDDED WIDGET

Paid
Media/
Owned
Media

Maven
Widget

Earned Media
ROI

DASHBOARD
Visitors
Greatest ROI
with Earned
Media

MAVEN	

CHANNEL	

ROI

Opt-ins

Orders
Note the
Shrinking ROI
on Paid Media
INFLUENCER	

BLOGGER
ANALYTICS
+ SOCIAL CRM 	

DATABASE
BLOGGER	

SCORE &	

SOCIAL
DATA

Klout does this

We Measure Brand Impact
DEMOGRAPHIC DATA

Qualify Consumers
Owned
Media
Paid Media	

$20,000 Budget
Earned 	

Media

Campaign generates 500k
impressions

Campaign Traffic Drivers

Cam...
CASE STUDY
MAJOR TELCO
eMail

TAG CONTENT • PAID/OWNED
Paid Ads
ENGAGEMENT OR	

LANDING PAGE OR
WEBSITE

TAG WITH
TRACKING
CODE

Facebook
TAG	

C...
CREATE CAMPAIGN WORKFLOW: SHARE & WIN
Home
Automation	

Product

Home
Automation

Campaign

Distribution

Analytics

Conta...
CAMPAIGN WORKFLOW
Telco

Telco

Telco

Order Taking Site
COST PER OPT-IN
Channel

Visitor

Opt-in

Conversion	

(Visitor to 

Opt-in)

Earned

6,516

1,037

16%

$11.57

Owned - D...
Paid	

3%

Owned	

33%

Google,
Facebook,
Network Ads

Direct Mail
Inserts

Influencers, Bloggers, Sharing 	

and other Org...
Earned Media

1037
967

Projected	

64%	

Revenues
Earned
Media

777

Earned Media
409
We Leveraged 	

Owned Media to driv...
Clients
US	
  Clients

CDN	
  Clients

Asia/Europe
JOIN US

FACEBOOK.COM/MAVENSOCIAL
WWW.MAVENSOCIAL.COM
USABLE
DATA
Influencer: Media agency
Influencer: Media agency
Upcoming SlideShare
Loading in …5
×

Influencer: Media agency

503 views

Published on

Reduce Costs
Know the ROI of your paid media and use it to grow your earned media. Our analytics tools identify the channels that drive the lowest cost per lead/acquisition for your brand.

Boost Sales
Amplify the results of every campaign you put in the field using our social sharing widget. We measure the ROI of all sharing, showing you the power of your earned media right at your fingertips.

Influencer Analytics
Owned media is the fastest driver of bottom line results. We help make those assets work harder. Build a database of your brand’s Mavens for future marketing campaigns with our multi-channel analytics tool.

Published in: Marketing, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
503
On SlideShare
0
From Embeds
0
Number of Embeds
16
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Influencer: Media agency

  1. 1. Earned Media Platform Influencer Analytics: ! Expect More ncer Infllue ENDS TR
  2. 2. Benefit Agency Benefits • Goal of increasing digital Revenues by 10% • Client Retention • Consumer Behavioural Data Goal: 10% increase in Digital Revenues
  3. 3. Engagement and Actions 1. Measure Consumer Engagement across Client Brand 2. Owned Media Growth - expand Facebook, Twitter eMail 3. Store results in Maven Social CRM Goal: Detailed Engagement Analytics
  4. 4. Amplification Sharing Generate additional Earned Media impressions through amplification through friends and followers
  5. 5. Data Data and Analytics • Data from qualified Consumers, and Influencers • Data on best performing Channel • MavenScore provides best influencers and contacts Goal: Provide advertisers with analytics, opt-in, influencers and engagement from Social
  6. 6. SOCIAL CRM: ENGAGE CONSUMER BEHAVIOUR
  7. 7. SOCIAL INFLUENCERS Viral and Economic Impact Maven Score and Engagement
  8. 8. SOCIAL LOYALTY REWARD SOCIAL LOYALTY ! GROW ENGAGEMENT WITH THE BRAND
  9. 9. ! PAID/OWNED EARNED (C2C) ! ‘SWEAT’ YOUR OWNED/PAID ASSETS
  10. 10. SAMPLE WORKFLOW: IMBEDDED WIDGET Paid Media/ Owned Media Maven Widget Earned Media
  11. 11. ROI DASHBOARD
  12. 12. Visitors Greatest ROI with Earned Media MAVEN CHANNEL ROI Opt-ins Orders Note the Shrinking ROI on Paid Media
  13. 13. INFLUENCER BLOGGER ANALYTICS
  14. 14. + SOCIAL CRM DATABASE
  15. 15. BLOGGER SCORE & SOCIAL DATA Klout does this We Measure Brand Impact
  16. 16. DEMOGRAPHIC DATA Qualify Consumers
  17. 17. Owned Media Paid Media $20,000 Budget Earned Media Campaign generates 500k impressions Campaign Traffic Drivers Campaign Traffic Drivers PROGRAM WITHOUT MAVEN PROGRAM WITH MAVEN Paid Media $15,000 Budget + Maven Trial $5k Owned Media Earned Media Campaign generates 625k impressions with influencer amplification
  18. 18. CASE STUDY MAJOR TELCO
  19. 19. eMail TAG CONTENT • PAID/OWNED Paid Ads ENGAGEMENT OR LANDING PAGE OR WEBSITE TAG WITH TRACKING CODE Facebook TAG Content with LINKS Mobile App Website Landing Page CONTENT AND MAVEN METRICS Mavens Content Social ROI Channel ROI
  20. 20. CREATE CAMPAIGN WORKFLOW: SHARE & WIN Home Automation Product Home Automation Campaign Distribution Analytics Contacts/Leads Sales Mavens Social ROI Channel ROI Opt-in Contacts Sale of Home Automation Social Share & Win Mobile Web Traffic Drivers ! DM, Paid Ads, eMail, Bloggers
  21. 21. CAMPAIGN WORKFLOW Telco Telco Telco Order Taking Site
  22. 22. COST PER OPT-IN Channel Visitor Opt-in Conversion (Visitor to 
 Opt-in) Earned 6,516 1,037 16% $11.57 Owned - DM 3,419 530 16% $64.15 Paid 3,176 55 2% $145.45 Total 13,111 1,567 12% Paid Fees: Bloggers $12k, Paid Ads $8k, Bill Inserts $34k Cost Per Opt-in Typical rates are between 10%-20%, rates above 15% are above avg.
  23. 23. Paid 3% Owned 33% Google, Facebook, Network Ads Direct Mail Inserts Influencers, Bloggers, Sharing and other Organic opt-ins Strangers Customers Referrals/Fans Earned 64% *Note: Based on Opt-ins
  24. 24. Earned Media 1037 967 Projected 64% Revenues Earned Media 777 Earned Media 409 We Leveraged Owned Media to drive Earned Media with the help of influencers 0 March 1 37 518 37 471 37 217 First Period Paid Media 55 530 Owned Media Second Period Third Period Projected 33% Revenues Owned Media May 16 *Note: Based on Opt-ins
  25. 25. Clients US  Clients CDN  Clients Asia/Europe
  26. 26. JOIN US FACEBOOK.COM/MAVENSOCIAL WWW.MAVENSOCIAL.COM
  27. 27. USABLE DATA

×