This document discusses an influencer analytics and social CRM platform called Maven. The platform provides benefits to agencies such as increasing digital revenues by 10% and improving client retention and consumer behavioral data. It allows agencies to measure consumer engagement across client brands, grow owned media presence, and store engagement data. Maven also amplifies earned media impressions through influencers and provides advertisers with analytics on influencer engagement and qualified consumers. The document outlines sample campaign workflows and case studies, and shows that the platform can increase campaign impressions by 25% and reduce the cost per opt-in through earned and owned media amplification.
2. Benefit
Agency Benefits
• Goal of increasing digital Revenues by 10%
• Client Retention
• Consumer Behavioural Data
Goal: 10% increase in Digital Revenues
3. Engagement and Actions
1. Measure Consumer Engagement across Client Brand
2. Owned Media Growth - expand Facebook, Twitter eMail
3. Store results in Maven Social CRM
Goal: Detailed Engagement Analytics
5. Data
Data and Analytics
• Data from qualified Consumers, and Influencers
• Data on best performing Channel
• MavenScore provides best influencers and contacts
Goal: Provide advertisers with analytics,
opt-in, influencers and engagement from Social
19. Owned
Media
Paid Media
$20,000 Budget
Earned
Media
Campaign generates 500k
impressions
Campaign Traffic Drivers
Campaign Traffic Drivers
PROGRAM WITHOUT MAVEN
PROGRAM WITH MAVEN
Paid Media
$15,000 Budget
+ Maven
Trial $5k
Owned
Media
Earned
Media
Campaign generates 625k impressions
with influencer amplification
21. eMail
TAG CONTENT • PAID/OWNED
Paid Ads
ENGAGEMENT OR
LANDING PAGE OR
WEBSITE
TAG WITH
TRACKING
CODE
Facebook
TAG
Content with
LINKS
Mobile App
Website
Landing
Page
CONTENT AND
MAVEN METRICS
Mavens
Content
Social ROI
Channel ROI
22. CREATE CAMPAIGN WORKFLOW: SHARE & WIN
Home
Automation
Product
Home
Automation
Campaign
Distribution
Analytics
Contacts/Leads
Sales
Mavens
Social ROI
Channel ROI
Opt-in
Contacts
Sale of
Home
Automation
Social
Share &
Win
Mobile
Web
Traffic
Drivers
!
DM, Paid Ads,
eMail, Bloggers