Lauren Moores
VP of Analytics

Amit Phansalkar
Chief Data Scientist

Seeding Millennials Future Money
& Health Product Pur...
Research

2

© 2013 Distillery. All Rights Reserved. Proprietary and Confidential
MILLENNIALS
1980

3

© 2013 Distillery. All Rights Reserved. Proprietary and Confidential

2000

3
Challenge: initiate engagement with an
audience that tends to exhibit low
awareness and / or interest in purchasing
health...
How to disrupt this market?
1) Capture signals generated from the digital and physical activities
of consumers, including ...
The Complete Customer Journey is Physical AND Digital

6AM

7AM

8AM
9AM

11AM

12PM

2PM
4PM

7PM
8PM
6

© 2013 Distiller...
Solutions

7

© 2013 Distillery. All Rights Reserved. Proprietary and Confidential
Life Insurance Now

Dstillery Dscover Data @2014
8

© 2013 Distillery. All Rights Reserved. Proprietary and Confidential
The Millennial Footprint

9

© 2013 Distillery. All Rights Reserved. Proprietary and Confidential
Cross-Platform Campaign

Tablet

Display

Native

10

© 2013 Distillery. All Rights Reserved. Proprietary and Confidential
Early Results
Native

0.140%

1000000
900000

0.120%
800000
700000
600000

0.080%

500000

Display

0.060%

Control

Table...
Desktop Behavior
Seeds a New Prospect
Audience Segment

Mobile Behavior
at Universities Seeds
a “Mobile Infusion”
Segment
...
Lauren Moores
VP of Analytics

Amit Phansalkar
Chief Data Scientist

THANK YOU!
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Case Study: "Seeding Millennials Future Money & Health Product Purchase"

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Case Study: "Seeding Millennials Future Money & Health Product Purchase"

  1. 1. Lauren Moores VP of Analytics Amit Phansalkar Chief Data Scientist Seeding Millennials Future Money & Health Product Purchase
  2. 2. Research 2 © 2013 Distillery. All Rights Reserved. Proprietary and Confidential
  3. 3. MILLENNIALS 1980 3 © 2013 Distillery. All Rights Reserved. Proprietary and Confidential 2000 3
  4. 4. Challenge: initiate engagement with an audience that tends to exhibit low awareness and / or interest in purchasing health and insurance products at this time. MILLENNIALS 1980 4 © 2013 Distillery. All Rights Reserved. Proprietary and Confidential 2000 4
  5. 5. How to disrupt this market? 1) Capture signals generated from the digital and physical activities of consumers, including first-party, location, and device data to find Millennials at the right place and right time 2) Understand stimuli that influence Millennials to think about financial protection 3) Be a trusted partner, not an insurance seller 5 © 2013 Distillery. All Rights Reserved. Proprietary and Confidential
  6. 6. The Complete Customer Journey is Physical AND Digital 6AM 7AM 8AM 9AM 11AM 12PM 2PM 4PM 7PM 8PM 6 © 2013 Distillery. All Rights Reserved. Proprietary and Confidential 12AM
  7. 7. Solutions 7 © 2013 Distillery. All Rights Reserved. Proprietary and Confidential
  8. 8. Life Insurance Now Dstillery Dscover Data @2014 8 © 2013 Distillery. All Rights Reserved. Proprietary and Confidential
  9. 9. The Millennial Footprint 9 © 2013 Distillery. All Rights Reserved. Proprietary and Confidential
  10. 10. Cross-Platform Campaign Tablet Display Native 10 © 2013 Distillery. All Rights Reserved. Proprietary and Confidential
  11. 11. Early Results Native 0.140% 1000000 900000 0.120% 800000 700000 600000 0.080% 500000 Display 0.060% Control Tablet 400000 300000 0.040% 200000 0.020% 100000 11 © 2013 Distillery. All Rights Reserved. Proprietary and Confidential BX ol F kt op nt r Co Co nt r ol De s Ta bl et i es ab le t rs M il l en 3P Audience Campaign Segments Un iv e i ni al T es FB X BX rs Un iv e nn ia lF BX M M ill e nn ia lF BX F M ill e M ill e nn ia lF kt op 3P rs i es De s kt op ia lD es Un iv e M M ill en n ia lD es ill en n ia lD es F M ill en n M 3P kt op 0 kt op 0.000% Impressions Click Through Rate 0.100%
  12. 12. Desktop Behavior Seeds a New Prospect Audience Segment Mobile Behavior at Universities Seeds a “Mobile Infusion” Segment CAPTURE Third-Party Adds a Household with Children Segment Cross-Site Behavior and Known Demographics Seed a New Demographic Landscape Segment 12 © 2013 Distillery. All Rights Reserved. Proprietary and Confidential MATCH CONNECT
  13. 13. Lauren Moores VP of Analytics Amit Phansalkar Chief Data Scientist THANK YOU!

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