1. Lauren Moores
VP of Analytics
Amit Phansalkar
Chief Data Scientist
Seeding Millennials Future Money
& Health Product Purchase

2. Research
2
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3. MILLENNIALS
1980
3
© 2013 Distillery. All Rights Reserved. Proprietary and Confidential
2000
3

4. Challenge: initiate engagement with an
audience that tends to exhibit low
awareness and / or interest in purchasing
health and insurance products at this time.
MILLENNIALS
1980
4
© 2013 Distillery. All Rights Reserved. Proprietary and Confidential
2000
4

5. How to disrupt this market?
1) Capture signals generated from the digital and physical activities
of consumers, including first-party, location, and device data to
find Millennials at the right place and right time
2) Understand stimuli that influence Millennials to think about
financial protection
3) Be a trusted partner, not an insurance seller
5
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6. The Complete Customer Journey is Physical AND Digital
6AM
7AM
8AM
9AM
11AM
12PM
2PM
4PM
7PM
8PM
6
© 2013 Distillery. All Rights Reserved. Proprietary and Confidential
12AM

7. Solutions
7
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8. Life Insurance Now
Dstillery Dscover Data @2014
8
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9. The Millennial Footprint
9
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10. Cross-Platform Campaign
Tablet
Display
Native
10
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11. Early Results
Native
0.140%
1000000
900000
0.120%
800000
700000
600000
0.080%
500000
Display
0.060%
Control
Tablet
400000
300000
0.040%
200000
0.020%
100000
11
© 2013 Distillery. All Rights Reserved. Proprietary and Confidential
BX
ol
F
kt
op
nt
r
Co
Co
nt
r
ol
De
s
Ta
bl
et
i
es
ab
le
t
rs
M
il l
en
3P
Audience Campaign Segments
Un
iv
e
i
ni
al
T
es
FB
X
BX
rs
Un
iv
e
nn
ia
lF
BX
M
M
ill
e
nn
ia
lF
BX
F
M
ill
e
M
ill
e
nn
ia
lF
kt
op
3P
rs
i
es
De
s
kt
op
ia
lD
es
Un
iv
e
M
M
ill
en
n
ia
lD
es
ill
en
n
ia
lD
es
F
M
ill
en
n
M
3P
kt
op
0
kt
op
0.000%
Impressions
Click Through Rate
0.100%

12. Desktop Behavior
Seeds a New Prospect
Audience Segment
Mobile Behavior
at Universities Seeds
a “Mobile Infusion”
Segment
CAPTURE
Third-Party Adds
a Household with
Children Segment
Cross-Site Behavior
and Known
Demographics Seed
a New Demographic
Landscape Segment
12
© 2013 Distillery. All Rights Reserved. Proprietary and Confidential
MATCH
CONNECT

13. Lauren Moores
VP of Analytics
Amit Phansalkar
Chief Data Scientist
THANK YOU!