Wattpad/Demos & Discussion: "The Next Level of Entertainment"

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Wattpad/Demos & Discussion: "The Next Level of Entertainment"

  1. 1. Stories made social
  2. 2. Wattpad is a community of writers and readers collaborating and sharing original fiction, non- fiction and fan fiction. ! Serial. Social. Mobile. A Community of Writers and Readers
  3. 3. Personal 
 Connections 110,000,000 Reads 100,000 Comments 120,000 Fans WRITER READER
  4. 4. Stories are Huge 28M user per month ! Engaging 6.2B minutes per month ! Social 450M Social Interactions last year Mobile 85% Mobile Usage ! Growing 10 hrs reading/ minute
  5. 5. A Millennial Demographic 13-1825-30 18-25 30+ 60/40
  6. 6. What’s your Brand Story
  7. 7. Brand Stories There are 3 components to a successful campaign on Wattpad Media & Targeting Social & Fan Engagement Share Write Interact VoteComment Creative strategy
  8. 8. Presence ! Creation ! Curation
  9. 9. Targeting ! Native Promotion ! Engagement
  10. 10. Stories made social Golden Venture Partners Version One Ventures Jerry Yang August Capital Raine Northleaf Capital Partners Funded by: Union Square Ventures Khosla Ventures OMERS Ventures Aron Levitz, Head of Business Development wattpad.com/AronIsHere @AronIsHere

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