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IoT Expo: 7 Steps to Business Success on the Internet of Things

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Dr. Lorenz will discuss a seven-step process companies can follow to create connected solutions that enable much stronger and more direct relationships with customers. Using Xively customer case studies to illustrate the process, he will show attendees how to navigate the business and technical nuances inherent in building connected customer experiences via the IoT.

Published in: Technology

IoT Expo: 7 Steps to Business Success on the Internet of Things

  1. 1. 7&Steps&to&Business&Success&& on&the&Internet&of&Things&& & Sean%Lorenz,%Technical%Product%Manager,%Xively% @seanlorenz&|&@XivelyIoT&
  2. 2. Takeaways& • Your&business&+&the&IoT& • Building&end@to@end&connected&products& • Real@world&examples& 2&
  3. 3. Steps&to&Building&Complete&IoT&SoluHons& Business System Integration Create Applications Identify Business Case Build the Infrastructure Create operations & process optimization strategy Define product & service strategy Investigate & define broad business case BOARDS + MODULES Dev platforms RFID BLE GPUs & CPUs Security Infrastructure API Support Messaging Account Mgmt File Storage Data Visualization Remote Access Web Interface Security Routing Rules Engine SENSORS + ACTUATORS Acoustic Hydraulic Chemical Pneumatic Proximity Electric Security Mechanical NETWORK OPERATOR Data carrier WiFi carrier GATEWAYS IP Protocols [WiFi, Ethernet] Bridge Protocols [Estimote, Z-Wave, Zigbee, mesh router] OBJECT FUNCTIONALITY Create & test capability Bidirectional data connectivity Create a Connected Object Time Series Storage Provisioning Realtime Data Streaming END USER APPS Mobile app [consumer, vendor, partner] Web app [internal, external] Win32 app OPERATIONS APPS Device Lifecycle Mgmt Groups Mgmt Provisioning Service & Support CRM/ERP Integration Billing Services Logistics Software Support Systems Data Visualization Learnable, Predictive Action Stream Processing Reporting Device Updating Remote Diagnostics User Support Break/Fix Analytics & Automation 3&
  4. 4. 4 Follow&the&data& DATA&IS&THE&CURRENCY&OF&THE&INTERNET&OF&THINGS&
  5. 5. IdenHfying&Step%1% a&Business&Case&
  6. 6. Internet&EvoluHon& Wave%1:%WWW% Connec/ng%PCs% Wave%2:%Mobile/Cloud% Connec/ng%People% Wave%3:%Internet%of%Things% Connec/ng%Everything% 6&
  7. 7. On&the&Top&of&Hype&Mountain& Source:&&Gartner's&2014&Hype&Cycle&for&Emerging&Technologies&Maps&the&Journey&to&Digital&Business& Internet%of% Things% 7&
  8. 8. ConnecHng&things&on&the&Internet&is&not&enough.&
  9. 9. “the&Pets.com&of&the&IoT”& Stacey%Higginbotham%
  10. 10. Today’s&connected&soluHons&must&saHsfy&& a%clearly%understood%customer%need…&
  11. 11. …and&holisHcally&transform&internal&departments&too.& • Customer&retenHon& • Experience@based&billing,&& variable&pricing& • Up@sell,&cross@sell& • Expand&market&share& • PredicHve&maintenance& • Remote&service&&&support& • Service&chain&opHmizaHon& • Behavior@based&insights& • Highly&relevant&targeHng& • Advanced&acribuHon&modeling& • Break/fix&cycle&management& • Device&lifecycle&management& • Supply&chain&opHmizaHon& & • Chain&of&custody,&audit&trails& • Real@Hme&revenue&recogniHon& • Risk&&&compliance&management& • Feature&usage&&&demand&analysis& • Product&road@mapping& • QuanHtaHve&field&tesHng& Sales% Service% Marke/ng% Opera/ons% Finance% Product%Dev% 11&
  12. 12. Create&Step%2% a&Connected&Object&&
  13. 13. Step%2% Building&the&product& Power%Supply& How&will&your&board& be&powered?& Boards& What&type&of&board& fits&your&product?& Sensors& What&data&are&you& trying&to&observe?& Actuators& Where&should&I&act?& Networks& What&connecHvity& opHons&do&I&have?& Gateways& What&protocol&& do&I&use?& 13&
  14. 14. 14& Build&Step%3% the&IoT&Infrastructure&
  15. 15. Step%3% IoT&Infrastructure& Infrastructure& API& Support& Messaging& Account&Management& Groups&Management& File&Storage& Data&VisualizaHon& Remote&Access& UI/UX&Development& Security& RouHng& Rules&Engine& AuthenHcaHon& Time&Series&Handling& Provisioning& Real@Hme&Data&Streaming& Object&Directory& Deployment&TesHng& Load&Balancing& PenetraHon&tesHng& 15&
  16. 16. Step%3% IoT&Infrastructure& 16& GravityTM Platform XIVELY API REST, Sockets, MQTT APPS Xively Management Studio MESSAGING Real-time, carrier-grade messaging & routing Business Process Integration (ERP, CRM, App Automation) End User Applications Devices & Gateways Operations Applications TRUST ENGINE Secure permissioning from messaging to infrastructure DATA SERVICES Storage and retrieval for time series data & files DIRECTORY SERVICES Searchable directory of objects & permissions CORE Rescue BoldChat Join.me Cubby
  17. 17. 17& Step%4% Create&ApplicaHons&
  18. 18. Create&ApplicaHons& End%User%Apps% Step%4% Opera/ons%Apps% 18&
  19. 19. 19& Tie&Step%5% Into&Business&Systems&
  20. 20. Tie&Step%5% into&Business&Systems& Integrate&with:&& • ERPs& • CRMs& • LogisHcs& • Billing& • MarkeHng& • etc.& 20&
  21. 21. Step%6% AnalyHcs&&&AutomaHon&
  22. 22. Step%6% AnalyHcs&&&AutomaHon& Repor/ng% Filtering% Exploring% Predic/ng% Ac/ng% Visualize&trends& in&your&data&with& dashboards&or& analyHcs& sooware& integraHon.& Preprocessing& data&helps&to& discover&outliers,& clean&raw&data& for&parsing,&or& set&basic&triggers& and&events.&& Unsupervised& learning&and& clustering& algorithms&can& illuminate&trends& unnoHced&by& human&analysis.& Deep&learning,& Bayesian&and& other&predicHve& algorithms&help& you&make&future& decisions&based& on&past&data.& Making& intelligent,& automated& decisions&based& on&learned& inputs&can&set& you&apart.& VALUE&INCREASES&OVER&TIME& 22&
  23. 23. Maintain,&Step%7% Service,&and&Support&
  24. 24. SupporHng&your&devices& Step%7% Remote%Remote%firmware%updates% Support% Remote%Access% 24&
  25. 25. Transformation Results
  26. 26. The&Connected&Lab&
  27. 27. New&England&BioLabs&EvoluHon& The%7%Steps% 1% 2% 3% 4% 6% 5% 7% 1.&Business&Case& 2.&Connected&Object& 3.&Plaporm& 4.&ApplicaHons& 5.&Business&Systems& 6.&AnalyHcs&&&AutomaHon& 7.&Service&&&Support& 27&
  28. 28. 28 The&Connected&Home&
  29. 29. Lutron&EvoluHon& The%7%Steps% 1.&Business&Case& 2.&Connected&Object& 3.&Plaporm& 4.&ApplicaHons& 5.&Business&Systems& 6.&AnalyHcs&&&AutomaHon& 7.&Service&&&Support& 3% 6% 1% 2% 4% 5% 7% 29&
  30. 30. I WANT YOU TO BUILD AWESOME IOT PRODUCTS
  31. 31. Thank&You!& @XivelyIoT& xively.com&

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