Emerging	
  opportuni-es	
  for	
  business	
  in	
  the	
  Internet	
  of	
  Things	
  landscape	

Intel&in&the&IoT:&Work...
Claro	
  helps	
  corporaCons	
  
and	
  startups	
  to	
  navigate	
  
disrup-ve	
  shiBs	
  in	
  
society	
  and	
  bus...
Key takeaways from our 

15-month exploration of the IoT"
#iot	
  @claropartners	
  
The	
  IoT	
  is	
  about	
  the	
  interac-on	
  between	
  Internet,	
  Things	
  and	
  Data	
  	
  
	
  

Internet"

D...
The	
  IoT	
  is	
  about	
  the	
  interac-on	
  between	
  Internet,	
  Things	
  and	
  Data	
  	
  
…	
  and	
  the	
 ...
“Trying	
  to	
  determine	
  the	
  market	
  size	
  of	
  the	
  Internet	
  
of	
  Things	
  is	
  like	
  trying	
  t...
01	
  

The	
  Internet	
  of	
  Things	
  is	
  nascent…	
  
like	
  the	
  internet	
  in	
  1995,	
  the	
  IoT	
  is	
...
01	
  

The	
  Internet	
  of	
  Things	
  is	
  nascent…	
  
like	
  the	
  internet	
  in	
  1995,	
  the	
  IoT	
  is	
...
#iot	
  @claropartners	
  
The	
  IoT	
  emerging	
  business	
  landscape	
  structures	
  100	
  value	
  proposiCons	
  
claropartners.com	
  
Use...
IoT-­‐enabled	
  products	
  &	
  services	
  can	
  deliver	
  different	
  experiences	
  

Good	
  Night	
  Lamp	
  

Lo...
02	
  

The	
  IoT	
  will	
  be	
  built	
  by	
  many	
  different	
  players	
  with	
  many	
  different	
  
roles	
  

...
03	
  

The	
  real	
  value	
  of	
  the	
  IoT	
  will	
  not	
  come	
  from	
  the	
  technology	
  
itself,	
  but	
 ...
PC	
  industry	
  

OperaCng	
  System	
  
Hardware	
  &	
  Infrastructure	
  

TOP	
  DOWN	
  

Services	
  
Devices	
  
...
05	
  

IoT	
  creators	
  face	
  mul-plied	
  complexity	
  briding	
  the	
  physical	
  and	
  	
  the	
  
digital	
  ...
@ClaroPartners	
  #iotcanvas	
  	
  

#iot	
  @claropartners	
  
Make you fitter!!

Fic-ous	
  example	
  	
  
@ClaroPartners	
  #iotcanvas	
  	
  

Prototype!
3D printed PU!

Prototype!
...
Explore	
  IoT	
  and	
  data	
  in	
  two	
  hands-­‐on,	
  crea-ve	
  workshops	
  at	
  4YFN	
  

Mini	
  IoT-­‐lab	
  ...
Get	
  involved	
  with	
  Startupbootcamp	
  Data	
  &	
  IoT	
  in	
  Barcelona	
  

The	
  leading	
  European,	
  ment...
Let’s build the Next Big Thing from Barcelona…
Aldo de Jong, Co-Founder	
Claro Partners: aldo@claropartners.com	
Startupbo...
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Emerging opportunities for business in the Internet of Things landscape

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The Internet of Things (IoT) presents a rapidly growing opportunity for companies in the technology space. However, the ecosystem of the IoT is complex, fragmented and has many dimensions (products, services, companies, geographies). Claro Partners recently completed a project to understand the Internet of Things landscape as it stands now, and to identify opportunity spaces within it. In this session we will build on this research to argue that the future of the IoT lies in value-added services built across platforms and devices, that create meaningful experiences and enhance people’s lives.

We have created an interactive Internet of Things business landscape, mapping 350 initiatives across 100 value propositions. Through this map, we will preview the vast landscape of value propositions across the IoT and the new business models they launch. We will uncover the opportunities that arise when creators look beyond simple track-and-trace applications or remote-control mechanisms and make the leap towards products which offer emotional benefits to users and enable meaningful object-mediated dialogues between people.

Keynote presented at 4YFN / Mobile World Congress • Barcelona 25 February 2014

Published in: Business

Emerging opportunities for business in the Internet of Things landscape

  1. 1. Emerging  opportuni-es  for  business  in  the  Internet  of  Things  landscape Intel&in&the&IoT:&Work&Session& Aldo de Jong | Co-Founder Claro –*12th,*2013* Portland,*December*11th** Partners & Startupbootcamp Data & IoT Accelerator 4YFN / Mobile World Congress • Barcelona 25 February 2014
  2. 2. Claro  helps  corporaCons   and  startups  to  navigate   disrup-ve  shiBs  in   society  and  business,   delivering  service  design   and  business  innova-on   Mwenge   Sebas-an   Elisabeth   GER   NL   Congo   Some  of  our  team  members   Rich   USA   Megan   UK   Mercè   Spain   Aldo   NL   Mandy   Lebanon   Abby   USA   Jiri   Belgium   Gunes   Turkey   #iot  @claropartners  
  3. 3. Key takeaways from our 
 15-month exploration of the IoT" #iot  @claropartners  
  4. 4. The  IoT  is  about  the  interac-on  between  Internet,  Things  and  Data       Internet" Data" Things" #iot  @claropartners  
  5. 5. The  IoT  is  about  the  interac-on  between  Internet,  Things  and  Data     …  and  the  value  this  creates  for  people  and  business   Internet" Data" Things" New  value  for  people   and  business:   CapabiliCes   Services   Experiences   Business  models     …   #iot  @claropartners  
  6. 6. “Trying  to  determine  the  market  size  of  the  Internet   of  Things  is  like  trying  to  calculate  the  market  for   plas9cs,  circa  1940.  At  that  9me,  it  was  difficult  to   imagine  that  plas9cs  could  be  in  everything.”     -­‐  Michael  Nelson   Professor  of  CommunicaCon,  Culture  &  Technology     at  Georgetown  University   #iot  @claropartners  
  7. 7. 01   The  Internet  of  Things  is  nascent…   like  the  internet  in  1995,  the  IoT  is  just  geSng  started   1.0   2.0   3.0   Infrastructure  and   core  hardware   Connected   devices  running   on  an  opera-ng   system     Value-­‐added  services  &   apps  built  on  top  of   data  from  connected   devices   Services   Services   Services   Devices   Devices   Devices   Opera-ng  System   Opera-ng  System   Opera-ng  System   Hardware  &  Infrastructure   Hardware  &  Infrastructure   Hardware  &  Infrastructure   Intranets  of  Things   #iot  @claropartners  
  8. 8. 01   The  Internet  of  Things  is  nascent…   like  the  internet  in  1995,  the  IoT  is  just  geSng  started   1.0   2.0   3.0   Infrastructure  and   core  hardware   Connected   devices  running   on  an  opera-ng   system     Value-­‐added  services  &   apps  built  on  top  of   data  from  connected   devices   Services   Services   Services   Devices   Devices   Devices   Opera-ng  System   Opera-ng  System   Opera-ng  System   Hardware  &  Infrastructure   Hardware  &  Infrastructure   Hardware  &  Infrastructure   Internet  of  Things   #iot  @claropartners  
  9. 9. #iot  @claropartners  
  10. 10. The  IoT  emerging  business  landscape  structures  100  value  proposiCons   claropartners.com   Username:  iotlab   Password:  4yfn2014   #iot  @claropartners  
  11. 11. IoT-­‐enabled  products  &  services  can  deliver  different  experiences   Good  Night  Lamp   Lockitron   Findery   Jawbone  UP   #iot  @claropartners  
  12. 12. 02   The  IoT  will  be  built  by  many  different  players  with  many  different   roles   Internet-­‐connected   things  and  their  uses   will  be  so  varied  and   present  everywhere   that  the  IoT  won’t  be   the  result  of  one  single   enCty’s  work.   #iot  @claropartners  
  13. 13. 03   The  real  value  of  the  IoT  will  not  come  from  the  technology   itself,  but  the  services  built  on  top  and  enabled  by  it   Brands   Retailers   Brand  provides   services   Retailer  provides   services  (camera   rented)   Connects  with   other  users   Other   appropriate   services   Peers  and  other   devices   Prints  photos   remotely   Sends  photos   to  friends   Other  service   providers   #iot  @claropartners  
  14. 14. PC  industry   OperaCng  System   Hardware  &  Infrastructure   TOP  DOWN   Services   Devices   Devices   OperaCng  System   OperaCng  System   Hardware  &  Infrastructure   DEV   DEV   Devices   Internet  of  Things   CORPORATIONS   CORPORATIONS   Services   Mobile  industry   CORPS.   04   A  significant  part  of  the  IoT  will  be  built  from  the  bo]om-­‐ up,  by  entrepreneurship  and  experimenta-on   Services   Hardware  &  Infrastructure   COLLABORATIVE   #iot  @claropartners  
  15. 15. 05   IoT  creators  face  mul-plied  complexity  briding  the  physical  and    the   digital   PHYSICAL  ELEMENTS   DIGITAL  ELEMENTS   #iot  @claropartners  
  16. 16. @ClaroPartners  #iotcanvas     #iot  @claropartners  
  17. 17. Make you fitter!! Fic-ous  example     @ClaroPartners  #iotcanvas     Prototype! 3D printed PU! Prototype! ARM Mbed devkit! ! Flash memory! Microcontroller! GPS+movement sensors! LEDS+vibration! ! TPU rubber! ABS harness! ! Bluetooth to phone! Mobile data/Wifi to internet! Data centre that runs website and app (e.g. Amazon)! Smart phone app and internet service set activity goals! get feedback on progress! Produce and ship from Foxconn ! Nike stores! Electronics retailers! ! ! ! Device $149! App stores! Nike+ website! ! Free app! Rev. share from 3rd party apps! @claropartners   #iot  
  18. 18. Explore  IoT  and  data  in  two  hands-­‐on,  crea-ve  workshops  at  4YFN   Mini  IoT-­‐lab   CreaCng  experiences  through  the  Internet  of  Things   with  designers,  developers,  makers  and  strategists     Wed  26  Feb,  09:30  –  11:30h   Workshop  dome  3,  4YFN  -­‐  Montjuic   1   EXPLORE   2   IDEATE  +  PITCH   3   DEVELOP   4   PROTOTYPE   5   PRESENT   #iot  @claropartners  
  19. 19. Get  involved  with  Startupbootcamp  Data  &  IoT  in  Barcelona   The  leading  European,  mentor-­‐driven,  intensive  accelerator  program  is  coming  to  Barcelona  to  build   a  program  focused  on  Smart  Data  &  Internet  of  Things    in  partnership  with  Claro  Partners.     Shap e   DEMO   DEMO   DAY   DAY   Refine   idea   Shape   Build   Sell   Refine  idea   Early  adopCon   Beta  launch       Looking  for  startups,  corporate  partners,  mentors  and  accredited  investors:   aldo@startupbootcamp.org   #iot  @claropartners  
  20. 20. Let’s build the Next Big Thing from Barcelona… Aldo de Jong, Co-Founder Claro Partners: aldo@claropartners.com Startupbootcamp Data & IoT: aldo@startupbootcamp.org

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