Presented at WebVisions Chicago 2013
Discussion around the Internet of Things (IoT) often gets caught up on resolving issues of interoperability, battery life and security. However, in this session we will shift the focus to the enormous potential of valuable services built by designers, developers and users on top of the connections, data and networked objects. We'll outline our vision of how the IoT will develop and grow from the bottom-up and propose that while another appliance manufacturer redesigns the internet-connected fridge (again), networks of people will create new IoT experiences and capabilities themselves, enabled by the power of digital networks, accessible tools, new funding channels and programming fluency.
In fact, this ecosystem is already emerging, and we will show the vast landscape of value propositions in the IoT and the new business models they bring with them. We will also look at how services in the IoT can be designed to enable different technological capabilities as well as meet a range of human needs, uncovering the opportunities that arise when designers look beyond simple track-and-trace applications and control mechanisms to products which offer emotional benefits like the Good Night Lamp or Berg's Little Printer.
In the presentation we are sharing our perspective based on emerging business research and interviews with experts and IoT creators.
Our perspective is summarised in the following key points:
1. The Internet of Things is nascent… like the internet in 1995, the IoT is just getting started. Actually it's mostly a collection of non-connected Intranets of Things
2. The IoT will be built by many different players with many different roles
3. The real value of the IoT will not come from the technology itself, but the services built on top and enabled by it
4. A significant part of the IoT will evolve from the bottom-up, by entrepreneurship
5. IoT-enabled services are complex because they have both physical and digital elements and need to deliver an experience that bridges the two
•The big value of the Internet of Things isn’t in the connection of devices, but in the services for people that are built on top of those connections
•To create those products and services will require a broad mix of expertise
•Many of the Internet of Things products and services will be built by makers, hackers, entrepreneurs
In the talk we also introduce a couple of tools that help IoT creators discover opportunities and create and prototype IoT offerings.
IoT emerging business landscape
The interactive IoT landscape mapping 400+ startups and initiatives, structured across 10 business and consumer facing verticals and 5 types of enablers. The IoT landscape shows the vastness, variety, and scope of the Internet of Things and is a key tool to identification of new opportunity spaces.
The IoT canvas helps IoT creators navigate the multiplied complexity