You’re not special. Almost all businesses are online marketing these days—everyone tweets, posts to social networks, and blogs. What you’re doing now is not enough to make your business stand out.
Forget what all the self-proclaimed “social media gurus” are telling you. Being active on social media and being successful in social commerce are not the same things. Simply getting a bunch of followers or Likes doesn’t cut it anymore. In this session, award-winning digital media strategist John Lawson gives you a straight-shooting, no-holds-barred guide to social commerce. In other words, he shows you how to make money online using social media.
What you will learn:
--How to create a social marketing business plan using a simple, effective template, a proven blueprint for all stages of marketing—from start-up to empire.
--The importance of crafting messages for individual consumers and sharing them in real time to engage and convert.
--Employing the best social commerce strategy for Facebook, Twitter, LinkedIn, YouTube, and the hottest new social media sites.
--Expertly leveraging features such as Likes, Retweets, Follows, Shares, and Reposts
--How to building a thriving social based marketing strategy and keeping it vibrant and growing
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
Kick Ass Social Commerce for Small Business: It's not About Likes, It's About Sales
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Kick Ass Social Commerce
How to Engage, Grow and Wow
Your Fans
by: John Lawson
@ColderICE
CEO of ColderICE Media
Author: Kick Ass Social Commerce for E-preneurs
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My NEW Book
Available wherever books are sold
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1,300,000,000+ Users Worldwide
Facebook is the largest social network by far. More
than 4x the size of the #2 network (Google+).
170,000,000+ in the US alone.
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747,000,000 - Daily Active Users
Use this slide to make a key point such as presenting
a mission statement or providing a break between
sections.
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20 - The Number of Minutes per Visit
Use this slide to make a key point such as presenting
a mission statement or providing a break between
sections.
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45 - The Percentage of Seniors
45% of seniors over the age of 65 use Facebook and
66% of millennials are users of Facebook
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147 - The Avg. Number of Friends
On average each Facebook user has 147 friends in
their network.
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Welcome'to'
Fantasy'Island'
8
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6
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the foundation
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The Edge Rank Formula
Close to the Edge
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User Affinity Score
How “connected” a particular user is to the Edge
Time Decay
As an Edge gets older is becomes “old news”
1
3
Weight
Each “type” of Edge carries a different weight 2
The Edge Rank Formula
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User Affinity Score
How “connected” a particular user is to the Edge
Time Decay
As an Edge gets older is becomes “old news”
1
3
Weight
Each “type” of Edge carries a different weight 2
The Edge Rank Formula
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User Affinity Score
How “connected” a particular user is to the Edge 1
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User Affinity Score
How “connected” a particular user is to the Edge 1
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User Affinity Score
How “connected” a particular user is to the Edge 1
Your Fan’s Action
Lower
Secondary
Highest Rank
Their Friend’s Action
Friend of a Friend’s Action
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smaller
User Affinity Score
How “connected” a particular user is to the Edge 1
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We are Family…
User Affinity Score
How “connected” a particular user is to the Edge 1
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Duh, we know…
User Affinity Score
How “connected” a particular user is to the Edge 1
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User Affinity Score
How “connected” a particular user is to the Edge
Time Decay
As an Edge gets older is becomes “old news”
1
3
Weight
Each “type” of Edge carries a different weight 2
The Edge Rank Formula
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Video
Lower
Secondary
Highest Rank
Photos
Text
Weight
Each “type” of Edge carries a different weight 2
Note: Could vary by user, mix it up…
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Comments
Lower
Secondary
Highest Rank
Likes
Clicks
Weight
Each “type” of Edge carries a different weight 2
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Comments
Lower
Secondary
Highest Rank
Likes
Clicks
Weight
Each “type” of Edge carries a different weight 2
Share It !!!
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User Affinity Score
How “connected” a particular user is to the Edge
Time Decay
As an Edge gets older is becomes “old news”
1
3
Weight
Each “type” of Edge carries a different weight 2
The Edge Rank Formula
44. Get the book: bit.ly/kickasssocialbook Contact: john@colderice.com
Time Decay
As an Edge gets older is becomes “old news” 3
• Time since posted
• How long since
user last log-in
• Frequency of user
log in
• Still a “black box”
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Commerce Has Always Been Social
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• Orphaned at the age of 7
• Married at 14
• Had first child at 17
• Widowed at 20
• Was losing her hair
Sarah Breedlove
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Mixed in her
Bath tub
The Product
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•Sold door to door
•Giving free
demonstrations
The Economy of FREE
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The Social Network
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• Employed 3,000
• First Female U.S. self-made millionaire
• Copied by Tupperware, Avon & others
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A Few Tactics for ya
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Perception Is Important…
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Google Trends
google.com/trends
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Twitter Trends
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Twitter Trends
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Facebook Trends
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Brand, brand, brand!
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#HashTags
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#HashTags
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Memejacking
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memegenerator.net
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CopyShare
for BEST
Results
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The Social Commerce Factor
If It Don’t Make $$$
It Don’t Make Sense
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Follow, follow, follow
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Follow, follow, follow
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Optimize
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AddShoppers.com
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Tick-Tock Check?!?