Social Media Optimization - Tracking Your Results

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Presentation on tracking the results of your social media optimization/marketing campaign , first given to the National Speakers Association 2010 National Convention in Orlando, Florida

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  • Example: A new father sees via social media that 14 friends have purchased the same brand and model baby seat and they all express glowing reviews, he will not waste hours on research, as it has already been done by people he trusts.
  • Example: A new father sees via social media that 14 friends have purchased the same brand and model baby seat and they all express glowing reviews, he will not waste hours on research, as it has already been done by people he trusts.
  • Social Media Optimization - Tracking Your Results

    1. 1. Beyond Social Media Optimization: Getting your Networking on Track and Your Career Flowing!  Maurice A. Ramirez, DO, PhD High Alert International 5764 North Orange Blossom Trail #143 Orlando, FL 32810 (866) 231-4755 [email_address]
    2. 2. Social Media at NSA <ul><li>2007: Not just for “socializing” anymore </li></ul>
    3. 3. Social Media at NSA <ul><li>2007: Not just for “socializing” anymore </li></ul><ul><li>2008: Super-charged vehicle for sharing messages globally </li></ul>
    4. 4. Social Media at NSA <ul><li>2007: Not just for “socializing” anymore </li></ul><ul><li>2008: Super-charged vehicle for sharing messages globally </li></ul><ul><li>2009: Broadcasting messages is easy, monitoring results is not </li></ul>
    5. 5. Social Media at NSA <ul><li>2007: Not just for “socializing” anymore </li></ul><ul><li>2008: Super-charged vehicle for sharing messages globally </li></ul><ul><li>2009: Broadcasting messages is easy, monitoring results is not </li></ul><ul><li>Rapidly evolving technology </li></ul><ul><li> - adapt or become extinct! </li></ul>
    6. 6. <ul><li>Evolution of Social Media Technologies </li></ul><ul><li>Version 1.0 – Picture and a Profile </li></ul><ul><li>Version 2.0 – You and your message one website at a time </li></ul><ul><li>Version 3.0 – Coordinated strategy of distributing messages across social media sites </li></ul><ul><li>Version 4.0 – The Social Media Hive Technology </li></ul>Social Media at NSA
    7. 7. Social Media Hive Technology <ul><li>Socialnomics </li></ul><ul><ul><li>“ The concept that the Social Media eliminates millions of people performing the same tasks over and over (multiple individual redundancy) and instead relying on the recommendation and referral of trusted social media contacts.” </li></ul></ul>
    8. 8. Social Media Hive Technology <ul><li>Socialnomics </li></ul><ul><ul><li>“ The concept that the Social Media eliminates millions of people performing the same tasks over and over (multiple individual redundancy) and instead relying on the recommendation and referral of trusted social media contacts.” </li></ul></ul><ul><ul><li>A cultural form of group decision making </li></ul></ul><ul><ul><ul><li>Board of Directors </li></ul></ul></ul><ul><ul><ul><li>Tribal Council </li></ul></ul></ul>
    9. 9. Social Media Hive Technology <ul><li>Socialnomics </li></ul><ul><ul><li>“ The concept that the Social Media eliminates millions of people performing the same tasks over and over (multiple individual redundancy) and instead relying on the recommendation and referral of trusted social media contacts.” </li></ul></ul><ul><ul><li>A cultural form of group decision making </li></ul></ul><ul><ul><ul><li>Board of Directors </li></ul></ul></ul><ul><ul><ul><li>Tribal Council </li></ul></ul></ul><ul><ul><li>In nature, its like a colony of bees </li></ul></ul><ul><ul><ul><li>A few scouts direct the swarm </li></ul></ul></ul>
    10. 10. Social Media Hive Technology YOU
    11. 11. Social Media Hive Technology <ul><li>Interconnects social media sites </li></ul>
    12. 12. Social Media Hive Technology <ul><li>Interconnects social media sites </li></ul><ul><li>Links social media conversations </li></ul>
    13. 13. Social Media Hive Technology <ul><li>Interconnects social media sites </li></ul><ul><li>Links social media conversations </li></ul><ul><li>Broadcasts social media messages </li></ul>
    14. 14. Social Media Hive Technology <ul><li>Interconnects social media sites </li></ul><ul><li>Links social media conversations </li></ul><ul><li>Broadcasts social media messages </li></ul><ul><li>Monitors results in real time </li></ul><ul><ul><li>Impact on Brand </li></ul></ul><ul><ul><li>Keywords and Message Streams </li></ul></ul><ul><ul><li>Traffic, Influence and Contacts </li></ul></ul><ul><ul><li>Sentiments, Passions and ROI </li></ul></ul>
    15. 16. WMD
    16. 17. Wonderful Marketing Discovery
    17. 18. Weapon of Market Destruction
    18. 19. Social Media Optimization Cruising Beyond the Event Horizon
    19. 20. <ul><li>“ Our mission is to deliver exceptional vacation experiences through the world's best-known cruise brands that cater to a variety of different lifestyles and budgets, all at an outstanding value unrivaled on land or at sea.” </li></ul>Message Promoted through Social Media Optimization
    20. 21. <ul><li>Ship’s Pursers engage current and past cruise guests on Facebook, Twitter and other social media platforms daily </li></ul>Message Promoted through Social Media Optimization
    21. 22. <ul><li>Ship’s Pursers engage current and past cruise guests on Facebook, Twitter and other social media platforms daily </li></ul><ul><li>Every ship has an ad hoc Social Media presence under the direction of the ship’s Chief Purser and their staff </li></ul>Message Promoted through Social Media Optimization
    22. 23. <ul><li>Ship’s Pursers engage current and past cruise guests on Facebook, Twitter and other social media platforms daily </li></ul><ul><li>Every ship has an ad hoc Social Media presence under the direction of the ship’s Chief Purser and their staff </li></ul><ul><li>Each ship is a floating cellular and WiFi hotspot providing continuous high speed broadband access to all cruise guests </li></ul>Message Promoted through Social Media Optimization
    23. 24. <ul><li>Shipboard emergencies no more common on these ships than any in the industry </li></ul>Message Promoted through Social Media Optimization
    24. 25. <ul><li>Shipboard emergencies no more common on these ships than any in the industry </li></ul><ul><li>Every shipboard emergency on these ships are accompanied by a torrent of Social Media messages by guests </li></ul>Message Promoted through Social Media Optimization
    25. 26. <ul><li>Shipboard emergencies no more common on these ships than any in the industry </li></ul><ul><li>Every shipboard emergency on these ships are accompanied by a torrent of Social Media messages by guests </li></ul><ul><ul><li>2009 Passenger Overboard yields > 124,000 tweets </li></ul></ul><ul><ul><li>2008 Cabin Fire yields > 68 negative blog entries </li></ul></ul><ul><ul><li>2008 Ship at List  Media alerted by passenger tweets before corporate media relations contacted networks. </li></ul></ul>Message Promoted through Social Media Optimization
    26. 27. <ul><li>“ Our mission is to deliver exceptional vacation experiences through the world's best-known cruise brands that cater to a variety of different lifestyles and budgets, all at an outstanding value unrivaled on land or at sea .” </li></ul>Message Promoted through Social Media Optimization
    27. 28. Weapon of Market Destruction
    28. 29. Social Media Optimization <ul><li>Play to the Strengths of the Social Media </li></ul><ul><ul><li>It is fast, very fast… You must be too!!! </li></ul></ul>
    29. 30. Social Media Optimization <ul><li>Play to the Strengths of the Social Media </li></ul><ul><ul><li>It is fast, very fast… You must be too!!! </li></ul></ul><ul><ul><li>In public relations, silence is not golden… It is guilty!!! </li></ul></ul><ul><ul><ul><li>The first message posted is often the story most believed </li></ul></ul></ul><ul><ul><ul><li>Make certain your message is the first by becoming a message and influence leader in the social media </li></ul></ul></ul>
    30. 31. Social Media Optimization <ul><li>Play to the Strengths of the Social Media </li></ul><ul><ul><li>Content may be king, but Buzz is the Bomb!!! </li></ul></ul><ul><ul><ul><li>When the topic is hot, it is not only acceptable but beneficial to send frequent update messages </li></ul></ul></ul><ul><ul><ul><li>If controversy surrounds the event, your followers will retweet your messages just to stay in the fray </li></ul></ul></ul>
    31. 32. Social Media Optimization <ul><li>Play to the Strengths of the Social Media </li></ul><ul><ul><li>Content may be king, but Buzz is the Bomb!!! </li></ul></ul><ul><ul><ul><li>When the topic is hot, it is not only acceptable but beneficial to send frequent update messages </li></ul></ul></ul><ul><ul><ul><li>If controversy surrounds the event, your followers will retweet your messages just to stay in the fray </li></ul></ul></ul><ul><ul><li>Know the effect of your efforts and those of your competition </li></ul></ul>
    32. 33. Social Media Surveillance <ul><li>Social Media Surveillance enable brands to measure the impact of Social Media Optimization </li></ul><ul><ul><li>Capture and analyze data from social media sites to understand customer sentiment, brand loyalty, audience reach, etc. </li></ul></ul>
    33. 34. Social Media Surveillance <ul><li>Social Media Surveillance enable brands to measure the impact of Social Media Optimization </li></ul><ul><ul><li>Capture and analyze data from social media sites to understand customer sentiment, brand loyalty, audience reach, etc. </li></ul></ul><ul><ul><li>Actively listen to information regarding your customers, brand, products, and competitors in the social media </li></ul></ul>
    34. 35. Social Media Surveillance <ul><li>Social Media Surveillance enable brands to measure the impact of Social Media Optimization </li></ul><ul><ul><li>Publish and respond to social media   messages in a measurable and accountable way </li></ul></ul>
    35. 36. Social Media Surveillance <ul><li>Social Media Surveillance enable brands to measure the impact of Social Media Optimization </li></ul><ul><ul><li>Publish and respond to social media   messages in a measurable and accountable way </li></ul></ul><ul><ul><li>Add social media analysis to the overall marketing analysis to measure reach, sentiment, and impact of multi-media public relations campaigns </li></ul></ul>
    36. 37. Social Media Surveillance <ul><li>http://www.peoplebrowsr.com/ </li></ul>
    37. 38. Social Media Surveillance http://scoutlabs.com/
    38. 39. Social Media Surveillance http://tweetreports.com/
    39. 40. Social Media Surveillance http://socialmention.com/
    40. 41. Social Media Surveillance
    41. 42. Social Media Surveillance
    42. 43. Social Media Surveillance
    43. 44. Social Media Surveillance
    44. 45. Social Media Surveillance
    45. 46. <ul><li>Step 1 </li></ul><ul><li>Go to http://socialmention.com/ </li></ul><ul><li>Click on “Create an Alert” </li></ul>Social Media Surveillance
    46. 47. Social Media Surveillance
    47. 48. <ul><li>Step 2 </li></ul><ul><li>Enter a Search phrase: </li></ul><ul><li>Step 3 </li></ul><ul><li>Select Type: “All” </li></ul>Social Media Surveillance
    48. 49. Social Media Surveillance
    49. 50. <ul><li>Step 4 </li></ul><ul><li>Do Not change Language: “Any language” </li></ul><ul><li>Do Not change Email Type: “html” </li></ul><ul><li>Enter Email Address: </li></ul><ul><li>Do Not change Delivery: “daily” </li></ul><ul><li>Click “Create Alert” </li></ul>Social Media Surveillance
    50. 51. Social Media Surveillance
    51. 52. Social Media Surveillance
    52. 53. <ul><li>Step 5 </li></ul><ul><li>Check you email and click to “Verify this Alert request” </li></ul><ul><li>Congratulations you are now monitoring your brand in the social media!!!! </li></ul>Social Media Surveillance
    53. 54. Wonderful Marketing Discovery
    54. 55. Brand Control Preventing Image Creep: The Most Subtle Form of Identity Theft
    55. 56. Brand Control <ul><li>Actual messages posted in Facebook by the family of major executives and politicians </li></ul><ul><li>“ It’s about the message, Stupid” </li></ul>
    56. 57. Brand Control <ul><li>Actual messages posted in Facebook by the family of major executives and politicians </li></ul><ul><li>“ It’s about the message, Stupid” </li></ul><ul><li>“ Liberals are the most inane form of life ever created by the God they don’t believe in” </li></ul>
    57. 58. Brand Control <ul><li>Actual messages posted in Facebook by the family of major executives and politicians </li></ul><ul><li>“ It’s about the message, Stupid” </li></ul><ul><li>“ Liberals are the most inane form of life ever created by the God they don’t believe in” </li></ul><ul><li>“ You know the Obama’s are in love by they way they fist each other in public” </li></ul>
    58. 59. Weapon of Market Destruction
    59. 60. Brand Control <ul><li>Preventing Image Creep </li></ul><ul><ul><li>Learn from your kids </li></ul></ul><ul><ul><ul><li>Limit posting privileges to your social media sites </li></ul></ul></ul>
    60. 61. Brand Control <ul><li>Preventing Image Creep </li></ul><ul><ul><li>Learn from your kids </li></ul></ul><ul><ul><ul><li>Limit posting privileges to your social media sites </li></ul></ul></ul><ul><ul><ul><li>Review all posts before they appear online </li></ul></ul></ul>
    61. 62. Brand Control <ul><li>Preventing Image Creep </li></ul><ul><ul><li>Learn from your kids </li></ul></ul><ul><ul><ul><li>Limit posting privileges to your social media sites </li></ul></ul></ul><ul><ul><ul><li>Review all posts before they appear online </li></ul></ul></ul><ul><ul><ul><li>Set boundaries regarding what you share online and stick to those boundaries </li></ul></ul></ul>
    62. 63. Brand Control <ul><li>Preventing Image Creep </li></ul><ul><ul><li>Learn from your kids </li></ul></ul><ul><ul><ul><li>Limit posting privileges to your social media sites </li></ul></ul></ul><ul><ul><ul><li>Review all posts before they appear online </li></ul></ul></ul><ul><ul><ul><li>Set boundaries regarding what you share online and stick to those boundaries </li></ul></ul></ul><ul><ul><ul><li>Set your social media site preferences to match these policies and boundaries </li></ul></ul></ul>
    63. 64. Brand Control <ul><li>Preventing Image Creep </li></ul><ul><ul><li>Learn from your kids </li></ul></ul><ul><ul><ul><li>Limit posting privileges to your social media sites </li></ul></ul></ul><ul><ul><ul><li>Review all posts before they appear online </li></ul></ul></ul><ul><ul><ul><li>Set boundaries regarding what you share online and stick to those boundaries </li></ul></ul></ul><ul><ul><ul><li>Set your social media site preferences to match these policies and boundaries </li></ul></ul></ul><ul><ul><li>Monitor your Brand </li></ul></ul><ul><ul><ul><li>Make certain your are the only author posting under your name in the social media </li></ul></ul></ul>
    64. 65. Brand Control http://buzzding.com/
    65. 66. Brand Control http://trackur.com/
    66. 67. Brand Control http://whostalkin.com/
    67. 68. Brand Control <ul><li>Step 1 </li></ul><ul><li>Go to http://whostalkin.com/ </li></ul><ul><li>Step 2 </li></ul><ul><li>Enter your name in quotes in the search box </li></ul><ul><li>Step 3 </li></ul><ul><li>Click “Search” </li></ul>
    68. 69. Brand Control
    69. 70. Brand Control
    70. 71. Wonderful Marketing Discovery
    71. 72. Return on Investment Socialnomics: Social Media Optimization’s Undiscovered Continent
    72. 73. <ul><li>Socialnomics and ROI </li></ul><ul><ul><li>If the “Coins of the Realm” in Socialnomics are Referral and Influence of trusted social media contacts, how do you measure Return on Investment in real dollars? </li></ul></ul>Return on Investment
    73. 74. <ul><li>Socialnomics and ROI </li></ul><ul><ul><li>If the “Coins of the Realm” in Socialnomics are Referral and Influence of trusted social media contacts, how do you measure Return on Investment in real dollars? </li></ul></ul><ul><ul><li>ROI is monetized based upon: </li></ul></ul><ul><ul><ul><li>Average value of referrals (conversion rate) </li></ul></ul></ul><ul><ul><ul><li>Actual cost of client labor saved (hourly rate) </li></ul></ul></ul><ul><ul><ul><li>Actual sales made </li></ul></ul></ul><ul><ul><ul><li>Actual cost of the social media campaign </li></ul></ul></ul>Return on Investment
    74. 75. Return on Investment http://howsociable.com/
    75. 76. Return on Investment http://swix.com/
    76. 77. Return on Investment <ul><li>http://www.dragonsearchmarketing.com/online-marketing-strategy/social-media-marketing/social-networking-media-roi-calculator/ </li></ul>
    77. 78. Return on Investment <ul><li>http://dag1.mine.nu:8888/blog/twitter-roi.php </li></ul>
    78. 79. Return on Investment <ul><li>Step 1 </li></ul><ul><li>Go to http://dag1.mine.nu:8888/blog/twitter-roi.php </li></ul><ul><li>Step 2 </li></ul><ul><li>Enter the number of twitter followers you have as “1 st Generation Twitter Followers” </li></ul>
    79. 80. Return on Investment
    80. 81. Return on Investment <ul><li>Step 3 </li></ul><ul><li>Multiply the number from Step 2 by 500 and enter the result as “2 nd Generation Twitter Followers” </li></ul>
    81. 82. Return on Investment
    82. 83. Return on Investment <ul><li>Step 4 </li></ul><ul><li>Enter the number of messages per month posted as “Twitter posts per month” </li></ul>
    83. 84. Return on Investment
    84. 85. Return on Investment <ul><li>Step 5 </li></ul><ul><li>Enter the number of click-throughs your social media messages receive per month </li></ul>
    85. 86. Return on Investment
    86. 87. Return on Investment <ul><li>Step 6 </li></ul><ul><li>Enter cost per thousand views as “CPM” (default value for social media is 5) </li></ul>
    87. 88. Return on Investment
    88. 89. Return on Investment <ul><li>Step 7 </li></ul><ul><li>Enter cost of current social media marketing campaign as “Investment” </li></ul>
    89. 90. Return on Investment
    90. 91. Return on Investment <ul><li>Step 8 </li></ul><ul><li>Enter “Campaign duration in months” </li></ul><ul><li>Click “Submit for ROI” </li></ul>
    91. 92. Return on Investment
    92. 93. Return on Investment 3 month campaign
    93. 94. Return on Investment 3 month campaign
    94. 95. Return on Investment 3 month campaign
    95. 96. Return on Investment 3 month campaign
    96. 97. Return on Investment 3 month campaign
    97. 98. Return on Investment 24 month campaign
    98. 99. Return on Investment 24 month campaign
    99. 100. Return on Investment 24 month campaign
    100. 101. Return on Investment 24 month campaign
    101. 103. Parting Thoughts for the Future Old Truths vs. Current Realities
    102. 104. Parting Thoughts for the Future <ul><li>Old Truths </li></ul><ul><ul><li>Social media does not require daily attention, its ok to “dabble” </li></ul></ul><ul><li>Current Reality </li></ul>
    103. 105. Parting Thoughts for the Future <ul><li>Old Truths </li></ul><ul><ul><li>Social media does not require daily attention, its ok to “dabble” </li></ul></ul><ul><li>Current Reality </li></ul><ul><ul><li>Buzz is the Bomb… It can propel you to the top or blowup in your face (Surveillance is Essential) </li></ul></ul>
    104. 106. Parting Thoughts for the Future <ul><li>Old Truths </li></ul><ul><ul><li>Social media does not require daily attention, its ok to “dabble” </li></ul></ul><ul><ul><li>Search engine placement matters </li></ul></ul><ul><li>Current Reality </li></ul><ul><ul><li>Buzz is the Bomb… It can propel you to the top or blowup in your face (Surveillance is Essential) </li></ul></ul>
    105. 107. Parting Thoughts for the Future <ul><li>Old Truths </li></ul><ul><ul><li>Social media does not require daily attention, its ok to “dabble” </li></ul></ul><ul><ul><li>Search engine placement matters </li></ul></ul><ul><li>Current Reality </li></ul><ul><ul><li>Buzz is the Bomb… It can propel you to the top or blowup in your face (Surveillance is Essential) </li></ul></ul><ul><ul><li>Searchable positive review placement is what matters (Brand Protection is Key) </li></ul></ul>
    106. 108. Parting Thoughts for the Future <ul><li>Old Truths </li></ul><ul><ul><li>The ROI for Social Media is measured in intangibles </li></ul></ul><ul><li>Current Reality </li></ul>
    107. 109. Parting Thoughts for the Future <ul><li>Old Truths </li></ul><ul><ul><li>The ROI for Social Media is measured in intangibles </li></ul></ul><ul><li>Current Reality </li></ul><ul><ul><li>The ROI for Social Media Optimization is complex but must be monetized (Measure your ROI) </li></ul></ul>
    108. 110. Parting Thoughts for the Future <ul><li>Old Truths </li></ul><ul><ul><li>The ROI for Social Media is measured in intangibles </li></ul></ul><ul><ul><li>Email marketing is dead </li></ul></ul><ul><li>Current Reality </li></ul><ul><ul><li>The ROI for Social Media Optimization is complex but must be monetized (Measure your ROI) </li></ul></ul>
    109. 111. Parting Thoughts for the Future <ul><li>Old Truths </li></ul><ul><ul><li>The ROI for Social Media is measured in intangibles </li></ul></ul><ul><ul><li>Email marketing is dead </li></ul></ul><ul><li>Current Reality </li></ul><ul><ul><li>The ROI for Social Media Optimization is complex but must be monetized (Measure your ROI) </li></ul></ul><ul><ul><li>Email marketing is evolving & merging with social media optimization </li></ul></ul>
    110. 112. Parting Thoughts for the Future <ul><li>Old Truths </li></ul><ul><ul><li>The ROI for Social Media is measured in intangibles </li></ul></ul><ul><ul><li>Email marketing is dead. </li></ul></ul><ul><ul><li>Content is King </li></ul></ul><ul><li>Current Reality </li></ul><ul><ul><li>The ROI for Social Media Optimization is complex but must be monetized (Measure your ROI) </li></ul></ul><ul><ul><li>Email marketing is evolving & merging with social media optimization </li></ul></ul>
    111. 113. Parting Thoughts for the Future <ul><li>Old Truths </li></ul><ul><ul><li>The ROI for Social Media is measured in intangibles </li></ul></ul><ul><ul><li>Email marketing is dead </li></ul></ul><ul><ul><li>Content is King </li></ul></ul><ul><li>Current Reality </li></ul><ul><ul><li>The ROI for Social Media Optimization is complex but must be monetized (Measure your ROI) </li></ul></ul><ul><ul><li>Email marketing is evolving & merging with social media optimization </li></ul></ul><ul><ul><li>Buzz is the Bomb </li></ul></ul>
    112. 114. Parting Thoughts for the Future <ul><li>Old Truths </li></ul><ul><ul><li>The ROI for Social Media is measured in intangibles </li></ul></ul><ul><ul><li>Email marketing is dead </li></ul></ul><ul><ul><li>Content is King </li></ul></ul><ul><li>Current Reality </li></ul><ul><ul><li>The ROI for Social Media Optimization is complex but must be monetized (Measure your ROI) </li></ul></ul><ul><ul><li>Email marketing is evolving & merging with social media optimization </li></ul></ul><ul><ul><li>Buzz is the Bomb and Content is still King!!! </li></ul></ul>
    113. 115. Wonderful Marketing Discovery
    114. 116. eSpeakers Social Media Marketing The Unofficial Tutorial (The following is not sanctioned by eSpeakers)
    115. 117. eSpeakers Social Media Marketing <ul><li>Step 1 </li></ul><ul><li>Login into eSpeakers App (formerly eVentPro) </li></ul><ul><li>Step 2 </li></ul><ul><li>Click on “Marketing” </li></ul>
    116. 118. eSpeakers Social Media Marketing
    117. 119. eSpeakers Social Media Marketing <ul><li>Step 3 </li></ul><ul><li>Click on “Social Media Connections” </li></ul>
    118. 120. eSpeakers Social Media Marketing
    119. 121. eSpeakers Social Media Marketing <ul><li>Step 4 </li></ul><ul><li>Click on “Connect” </li></ul>
    120. 122. eSpeakers Social Media Marketing
    121. 123. eSpeakers Social Media Marketing <ul><li>Step 5 </li></ul><ul><li>Enter your Email Address </li></ul><ul><li>Enter your Password </li></ul><ul><li>Click “Login” </li></ul>
    122. 124. eSpeakers Social Media Marketing
    123. 125. eSpeakers Social Media Marketing <ul><li>Step 6 </li></ul><ul><li>Click “Allow Status Updates” </li></ul>
    124. 126. eSpeakers Social Media Marketing
    125. 127. eSpeakers Social Media Marketing <ul><li>Step 7 </li></ul><ul><li>Click “Allow Access” </li></ul>
    126. 128. eSpeakers Social Media Marketing
    127. 129. eSpeakers Social Media Marketing <ul><li>Step 8 </li></ul><ul><li>Click “Allow” </li></ul>
    128. 130. eSpeakers Social Media Marketing
    129. 131. eSpeakers Social Media Marketing <ul><li>Step 9 </li></ul><ul><li>Click “Allow Publishing” </li></ul>
    130. 132. eSpeakers Social Media Marketing
    131. 133. eSpeakers Social Media Marketing <ul><li>Step 10 </li></ul><ul><li>Check the box to “Display on Profile” </li></ul>
    132. 134. eSpeakers Social Media Marketing
    133. 135. eSpeakers Social Media Marketing <ul><li>Step 11 </li></ul><ul><li>Click “OK” </li></ul><ul><li>Congratulations, your eSpeakers Calendar is now connected to your Facebook Account </li></ul><ul><li>Repeat the same steps for Twitter & LinkedIn </li></ul>
    134. 136. eSpeakers Social Media Marketing
    135. 137. Thank You

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