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Liam SuppleSingleFeedA Google Shopping Partner
••••
• Most Traffic          1   Get Listed on• Highest Conversions       Google Shoppingof all the ComparisonEngines
How to be    2   successful in driving        Google Shopping        traffic.        Multiple factors        impact your s...
Start-to-finish Google Shopping experience1   2                           3
•••••
AdWordsPaid Ad PLAsAdWordsOrganic
Data FeedService Provider   Correction   Validation   Categorization   Google Rules   Marketing RulesMerchant Center
Data Feed                                          Service Provider                                             Correction...
Data Feed                       Service Provider                          Correction                          Validation  ...
•••    Red Board Shorts
All Products – target every product within your feedID – the specific identification number or naming convention of thepro...
Define Product TargetsBrand, Type, Condition,    AdWords Label
••    –    –    –
••
••
• 2c CPC bid• $20 daily budget
••••••    SingleFeed Detail Report        SingleFeed Detail Report
••
••    • Seasonality    • Availability    • Conversion Rates
•    You Sell Men’s Shoes        Woman’s Shoes        Stilettos        High heels etc.•
•
Don’t Stop with just Google Shopping. Your data feed with SingleFeed can power a whole lot more!
•••
Thank You!info@singlefeed.com    800.705.8852  singlefeed.com
Home Products Retailer   Fashion Apparel Retailer
Google shopping   get the 800 pound gorilla on your side
Google shopping   get the 800 pound gorilla on your side
Google shopping   get the 800 pound gorilla on your side
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Google shopping get the 800 pound gorilla on your side

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Using Google Shopping may be the best way to get your products noticed. With so many changes to the comparison shopping search landscape, Liam Supple of SingleFeed will show you some expert techniques for getting your products indexed into Google Shopping for the maximum impact.

Getting your products found on the internet is tough! If you are ready to submit your product listings to Google Shopping, then you owe it to yourself to attend this session with Liam Supple of SingleFeed.

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Google shopping get the 800 pound gorilla on your side

  1. 1. Liam SuppleSingleFeedA Google Shopping Partner
  2. 2. ••••
  3. 3. • Most Traffic 1 Get Listed on• Highest Conversions Google Shoppingof all the ComparisonEngines
  4. 4. How to be 2 successful in driving Google Shopping traffic. Multiple factors impact your success.1
  5. 5. Start-to-finish Google Shopping experience1 2 3
  6. 6. •••••
  7. 7. AdWordsPaid Ad PLAsAdWordsOrganic
  8. 8. Data FeedService Provider Correction Validation Categorization Google Rules Marketing RulesMerchant Center
  9. 9. Data Feed Service Provider Correction Validation Categorization Google Rules Marketing RulesA data catalog of your store Merchant Centerinventory, prices, descriptions, titlesand images.
  10. 10. Data Feed Service Provider Correction Validation Categorization Google Rules Marketing Rules AdWords Merchant Center Manage PLAs Data FeedBidding / Campaigns Submit Data Feed
  11. 11. ••• Red Board Shorts
  12. 12. All Products – target every product within your feedID – the specific identification number or naming convention of theproductProduct Type – a designation of product categoryBrand – the brand which manufactures the productCondition – to identify if the product is new, refurbished or usedAdWords Labels – Targeted product labels set in the data feed.AdWords Grouping – a customized grouping of products
  13. 13. Define Product TargetsBrand, Type, Condition, AdWords Label
  14. 14. •• – – –
  15. 15. ••
  16. 16. ••
  17. 17. • 2c CPC bid• $20 daily budget
  18. 18. •••••• SingleFeed Detail Report SingleFeed Detail Report
  19. 19. ••
  20. 20. •• • Seasonality • Availability • Conversion Rates
  21. 21. • You Sell Men’s Shoes Woman’s Shoes Stilettos High heels etc.•
  22. 22.
  23. 23. Don’t Stop with just Google Shopping. Your data feed with SingleFeed can power a whole lot more!
  24. 24. •••
  25. 25. Thank You!info@singlefeed.com 800.705.8852 singlefeed.com
  26. 26. Home Products Retailer Fashion Apparel Retailer

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