Guide to basic ecommerce seo

440 views

Published on

SEO – short for search engine optimization, is a complex and constantly changing subject. Unfortunately it’s often hard to know where to start and where to get information. Does the latest SEO tactic you’re reading about work or will that get you banned from the search engines forever? Should I do SEO myself or should I hire out?

We all know that we need to ‘do’ SEO if we want our web sites to show up in the search engines but we don’t know where to begin. The bottom line is that SEO can be a very confusing and frustrating task for online sellers. Add to that all the misinformation readily available online. Who to believe and where do you start? What tools do I need? What training is available?

Pat Pepe, an online seller for 15 years and the education director for the Internet Merchants Association, will be presenting a guide for anyone that wants to learn the basics of SEO. Join her as she gives you what you need to start optimizing your ecommerce site today.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
440
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Guide to basic ecommerce seo

  1. 1. Guide to Basic Ecommerce SEO Pat Pepe Internet Merchants Association
  2. 2. What is SEO? Do I have to do SEO?
  3. 3. What SEO is: Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.
  4. 4. What SEO is NOT SEO is not a quick fix; it is not about tricking the search engines. It is not about keyword stuffing or getting lots of spammy inbound links.
  5. 5. Digital Marketing as a strategy  SEO  PPC  Email marketing  Social media
  6. 6. PAID IMAGES 1
  7. 7. High authority High authority Social High authority
  8. 8. Search words in title and again in description
  9. 9. Other factors (CODE) Clean code (no tables) Site loading speed Title Meta description
  10. 10. User search terms (not marketing terms)
  11. 11. User search terms (not marketing terms) Consider that the main search term just might be a question
  12. 12. User search terms (not marketing terms) Consider that the main search term just might be a question Keyword: Tent rental Question: Where can I rent a tent in Tarpon Springs FL?
  13. 13. User search terms (not marketing terms) Consider that the main search term just might be a question Title a page (then write to it)
  14. 14. User search terms (not marketing terms) Consider that the main search term just might be a question Title a page (then write to it)
  15. 15. User search terms (not marketing terms) Consider that the main search term just might be a question Title a page (then write to it) Unique content – no feeds Don’t worry about ‘keyword density’
  16. 16. The 3 best on page practices • <title> • URL • <H1>
  17. 17. Yes, links are important, but…
  18. 18. Yes, links are important, but…
  19. 19. • Try for authority links • Never pays for links • Social can be helpful
  20. 20. Writing Content for Products
  21. 21. Tools for SEO

×